Hasta La Creative!

(TrendHunter.com) Developed by the Digital Media Design Department at Hongik University in Korea, the Mask of Emotion helmet was designed to hide real emotions by creating a different set of fake facial expressions that…

(TrendHunter.com) Infamous Italian fashion designer Giorgio Armani has received the prestigious French award, the Legion of Honor by French President Nicolas Sarkozy.

“It’s an immense honor for me, and one that reflects…

Hyundai has managed to appeal to more upscale consumers. Now Kia wants in on the action.

Thus the new Kia Borrego, a mid-size SUV with an impressive list of features, standard three row seating, and an available 337hp V8 engine.

According to Colin Jeffery, ECD at Kia’s agency, David&Goliath, “After spending time with the Borrego, it became very clear to us what the positioning and creative platform should be. The first time we took the Borrego out for a drive people were staring. At a traffic light in Manhattan Beach, a fellow driver actually asked us what kind of SUV we were driving. He was genuinely impressed.”

(TrendHunter.com) It’s international cooking made easy with the “Destination Dinners Recipe Kits”. Even the kitchen-illiterate like myself would be enticed to experiment in the kitchen with the kit’s eye-candy packaging…

According to The Wall Street Journal, General Motors would be happy to consider an offer for its Buick, Saturn and Saab brands. It’s Hummer brand has already been placed on the auction block, but no takers have yet to emerge.

In the past few weeks, GM stock has tumbled dramatically, falling below $10 a share and hitting lows last seen more than 50 years ago.

Just when you think you’re watching yet another lame (a common phrase today) Axe Deodorant commercial with the ubiquitous lower lip-biting horny hottie eying the dumbfounded geek and are ready to toss it off as a waste of production dollars, you are rewarded with a moderately amusing ending.

Our products have a pH of 5.5 that matches the pH value of the skin and are never tested on animals. Reinstating yet again that beauty is after all, in our hands.
For skin the way it’s meant to be.

Advertising Agency: McCann Healthcare, Mumbai, India
Creative Directors: Sanjay Kudale, Maneesh Sharma
Art Director / Illustrator: Sanjay Kudale
Copywriter: V, Padmanabhan
Published: February 2008

(TrendHunter.com) Toyota Motor Corp is set to become the first major automaker to use solar power for a vehicle. Toyota will install solar panels on some of the next-generation Prius hybrid cars. The power generated by…

Please! Can we just stop with all these forced movie co-marketing tie-ins that make about as much sense as submitting a real ad to Cannes for a Lion?

Things get closer.

Advertising Agency: PZL, Warsaw, Poland
Creative Directors: Kot Przybora, Iwo Zaniewski
Art Directors: Mikołaj Manżett-Leszczyński, Jagna Wesołowska
Copywriter: Magdalena Goll
Photographer: Łukasz Murgrabia
Published: May 2008