Hasta La Creative!

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Advertising Agency: TBWA Istanbul, Turkey
Creative Director: İlkay Gürpınar
Creative Head: Emre Kaplan
Art Director: Şükran Genç
Copywriters: Tuğba Kantarcıoğlu, Gökçen Yücel
Illustrator: Çetin Ceylan

There are quite a few advergames designed to be played on the popular Wii console out there. Pictured above is MINI’s Pinball. Early last year (news), Wrigley’s has optimized a number of its games for the Wiimote, and Live Free or Die Hard movie was also promoted by a Wii-able game (now gone). Like the iPhone advergames, Wii games are designed to be accessed through the console’s browser.

Eventology from Argentina creates Wii-powered games for tradeshows to attract booth traffic (see in action in this YouTube video). [update, May 19, 2008: the devices are not Wii-based and are build by Eventology directly; see comment].

Earlier:
How Would a Wii Dance Pole Work?
3D TV With Wii Remote

• Artnet News – YALE’S ABORTION-ART CONTROVERSY
  requirement that no actual blood could be shown in the galleries, on the basis that it was a biohazard — a stipulation that, notably, would seem to foreclose a whole tradition of art that uses blood and biological matter as material, from Marc Quinn’s
• Does flying cost the Earth? – Science Museum
  So how is flying affecting our climate?
• Flylosophy: Cuando la publicidad va de arte urbano
  Las ciudades se ha convertido en el campo de batalla donde la publicidad y el arte urbano luchan por captar nuestra atención. Ambos tratan con todas sus fuerzas de conquistar el terreno del otro.
• Joanna Blythman investigates the pending crisis now that food prices are soaring | Food and drink | Life and Health
  As prices soar and British production plummets, Joanna Blythman investigates the crisis in store: we are running out of food
• YouTube – The Human Canvas
  A film made for Channel 4 for the Art Shock series in 2006. Looking at various artists who use cutting and bleeding in their performance art.
• La Flandre malade de sa mauvaise image
  Depuis plusieurs mois, les médias et les observateurs étrangers tirent à boulets rouges sur la politique menée au nord du pays

You might have already seen Clay Shirky’s now famous speech about cognitive surplus given at Web2Expo and the dramatic comparison of the time spent watching TV (200B hours a year in the US) and building Wikipedia (100M hours total).

He mentioned another number I thought was interesting: “In the US, we spend 100 million hours a weekend watching just the ads” (fast-forward to 5:52, or read the transcript). The order of magnitude seems right but I can’t figure out how he arrived at his estimate. Here are the inputs I’m working with.

– Number of hours spent by men watching TV on weekends: 6.98hrs (less for women, but I’m keeping the math simple). I don’t know if the number is an average across the entire population or only accounts for those who watch TV.
– Number of ad minutes per hour of TV programming: 16 (wiki), which means 3.72 hours of ads total for a two-day weekend (16*6.98/60*2).

Now, to arrive at the 100M hours number, we need to assume an active audience of 26,881,720 (100M/3.72hrs) viewers on each of the two days. How accurate is this number? I’ll try to check with our media folks next week, but drop a comment if you have ideas.

Of course, this little calculation assumes that Shirky’s remark was not a mere rhetorical device (hey, if we just stopped watching ads we could build a wikipedia in a weekend) and that people do watch all of the ads throughout the entire 7-hour TV binge instead of doing laundry or zoning out.

Related:
Dissecting Advertising Clutter
The Ad Zapper in Your Brains

The rumored Ikea-themed stuff pack for The Sims 2 is due out on June 24 for $19.95, according to this this now removed but cached page on EA store.

Ad copy from the site:
– Turn your Sims’ living room into a haven of comfort and relaxation with a plush Ektorp sofa, a unique Expedit TV unit, a complementing Leksvik coffee table, and chic décor, like the Vanna mirror.
– Create a bold, vibrant, and revitalizing bedroom with a new Malm bed, matching chest of drawers, a shapely Storm floor lamp and a bright IKEA PS rug.
– Indulge your Sims with an office that is sure to promote order and productivity with its elegant Vika Hyttan desk, inspiring Kila desk lamp, bold Helmer drawer unit, and Lack zigzag wallshelf.

Guardian has a full-size pack shot. Some interesting stats in the accompanying article:

“In its first year, sales of the H&M Fashion software pack [for the Sims 2] reached 1m. EA also struck a deal with Ford to enable Sims players’ characters to own a Focus or Mustang car. To date, 2.7m Ford add-ons have been sold.”

I know I said I’d stop posting stuff that was popping up all over the web. But this one is just a must see.

Blu has always been a genius. But this one really sets the bar even higher.

 

Now, I’ve always been a fan of the Batman movies. Heck, I grew up with the original being a favorite of mine. As Warner Brothers prepares for its Summer 2008 release of the movie, some of you may have come across the viral websites for the movie. Perhaps you even saw Jeff’s post on the last site to be launched and the scavenger hunt games that users are encouraged to become involved in. However, what I didn’t realize was the extent to which this viral spread. Not only are there several game sites, there are a handful of sites that simply deal with organizations, characters and more from the movie. 33 in all. That’s right, 33 websites all devoted to the launch of The Dark Knight. So… feeling bored? Here’s links to all of them. Enjoy. I’m just going to wait for the movie to come out.

 

Why So Serious, I Believe in Harvey Dent,  Concerned Citizens for a Better Gotham, Clown Travel Agency, The Ha Ha Ha Times, The Gotham Times, Maiden Avenue Report, Gotham Cable News, Dana Worthington, Trust Garcetti, Citizens for Batman, Saint Swithuns Church, GVA Foundation, GPDIAD, Gotham Cab, Joseph Candoloro, Gotham Election Board, Gotham City Clerk, Rory’s Death Kiss, Gotham City Rail, Acme Security Systems Homepage, Acme Security Systems Password, We Are the Answer, A Taste for the Theatrical, Gotham Police’s Major Crimes Unit, Gotham Police, Kinsly Travel, Gotham City Ferries, Gotham National Bank, Betty’s House of Pies, Rossi’s Deli, Gotham Intercontinental Hotel, Operation Slipknot.

 

Technorati Tags: Batman, Gotham, The Joker, advertising, viral, websites, marketing, promotion, Harvey Dent, Acme, The Dark Knight, Warner Brothers

 

John Jay, Executive Creative Director and Partner of Wieden + Kennedy, is working harder than you.

But hard work in Portland might not be what you’re thinking.

Here’s an indcator, from Jay himself:

…we are constantly searching for people who thrive on freedom, those with an ability and willingness to push their creative thinking into new media, businesses and cultures. We will always do our best work when our people are free to be fearless. Whenever management feels that our people are getting too comfortable with the status-quo, too quiet, too safe, too predictable…we ask our people to “dial up the crazy”.

Dial up the crazy.

It’s Friday night after a shitty work week. I just need to sit with this wisdom for a moment.

(TrendHunter.com) Bill Gates demonstrated a new multi-touch computer and interface, called the TouchWall, at the Microsoft CEO Summit in Redmond on May 14.

While Microsoft Surface’s steep price tag of $10,000 makes it too expensive for the average consumer, TouchWall is the poor man’s surface; with the system being…

(TrendHunter.com) The search for minimalism in design has produced a strikingly diminutive prototype scooter that, when folded up, is barely bigger than a beer bottle. The concept was sanctioned by BMW and the Mini Cooper from which it gets its colors, according to designblog, and is the brainchild of Swiss designer …