I have written in recent postings about workplace issues such as e-mail etiquette and the need to disconnect at times from our technology. Now I have another related issue that is increasingly getting on my nerves and affecting productivity: laptop distractions.
LONDON – ITV is reportedly planning to buy an online ad network after holding talks with eType, Ad2One and Unanimis over the past month.
On the back of today’s USA Today Money section, this full-page ad for Harley from Carmichael Lynch appears:
Yeah, Harley’s rich territory for creative people, but I love the tone and writing in this. It’s already pinned up in my office.
LONDON – Despite axing free mayoral newspaper the Londoner, newly elected London Mayor Boris Johnson will continue his career in journalism with the return of his weekly column in the Daily Telegraph.
This morning I read an article in Ad Age about new campaign that will be launching soon for Amstel Light. Previously, Publicis had dubbed Amstel Light as a beer for the connoisseur, someone who was looking for a sophisticated taste and used the tagline was “Live Tastefully.”
Now, the Richards Group is taking a stab at changing the brand and naming it, “Dam Good Bier,” proudly showing the beer’s Amersterdam heritage. The campaign, which will heavily hit New York City, is set to feature Dutch-style bikes (including a beer bike, like a traveling bar), and will rely on lots of print and TV as well. Personally, I’m pretty excited to see how the Richards Group is going to pull this off. It also makes me wish I lived in NY and could see these bikes riding around. Perhaps a special trip is in order.
So as the new campaign will be upon us, it’s time for beer drinkers everywhere to say goodbye to tasteful living and embrace Amstel Light as a lawless party beer, Amsterdam style.
Technorati Tags: beer, Amstel Light, Amsterdam, party, alcohol, advertising, branding, guerilla marketing, bier, Dutch
Food has to be the most essential good that most people will surely buy. Food is among the basic necessities that most people need but it still remains that their benefits will be considered by people as well.
Food is at the top of the heap of Maslow’s hierarchy of needs of man. People need them to survive but they are also particular on what they eat. To ensure that people are not conned into something that will not provide them any good when it comes to digesting, it would be best to make sure that potential markets know what they are bargaining for.
Besides, healthy eating is an obvious practice today and people want to know if what they will be eating is bad or good for their overall health.
Government ministers today welcomed new television food advertising guidelines, saying they were a step forward in tackling
New Zealand ’s obesity problem.The New Zealand Television Broadcasters’ council has launched a new Children’s Food Classification system as part of the guidelines for television adverts.
(Source) TV3 News
Technorati Tags: food, maslows hierarchy of needs advertising, television, guidelines, healthy eating
For MTV and the Burma Arts Board, Shilo and Ogilvy & Mather/Amsterdam created the “Burma Viral,” which will air on MTV’s Times Square Jumbotron.
LONDON – Market research agency Incite has appointed RDSI research manager Chris Wood as associate.
We are quite familiar with the integration of the movie the Transformers into most car advertising today and while some may like them, others use them as a point of reference to show other people why it would be best to use known brands.
There are two ways to which this type of advertising approach can be used. Positive in the sense that it gives life into the cars that are being sold today and negative for people who want to avoid a complicated and techie automobile when all they want is convenient transportation.
Whichever way you look at it, it all boils down to one thing; getting the eye of most car enthusiasts whether they will buy a car or not.
Technorati Tags: advertising, chevrolet, transformers, commercials, brands
LONDON – Sky is attempting to increase traffic to its PC-based video-on-demand service, Sky Anytime, by rebranding it as Sky Player.
LONDON – CBS Corporation is to acquire online publisher CNET Networks, operator of sites such as TV.com, for $1.8bn.
LONDON – Sainsbury’s is mailing a full-colour glossy 20-page food ideas brochure to 200,000 Nectar cardholders.
The new WPP-created agency to service Dell gets a new name. From Ad Age:
he new WPP Group agency designed to handle Dell’s marketing-services business is expected to be named Synarchy Worldwide, a reference to a utopian political system coined in the 18th century.
WPP could change direction if the name doesn’t pass legal muster or translate well into the various international locales in which it operates. But according to executives familiar with the matter, it looks like the holding company will lean on a relatively obscure political theory to describe one of the ad world’s most closely watched experiments.
In the context of political theory, synarchy means a lot of things. The Wikipedia entry for synarchy runs through a history of its use including applications in Mexico, China and France. The entry quotes from a book on Vichy France that had an account of French industrialists who saw Nazi Germany as alternative to Communism: “Many of them had extensive and intimate business relations with German interests and were still dreaming of a new system of ‘synarchy,’ which meant government of Europe on fascist principles by an international brotherhood of financiers and industrialists.”
I kind of like DaVinci. Synarchy sounds like one of those made-up words that branding firms come up with.
In a lengthy analysis of a recent Pepperidge Farm print ad for the company’s Milano cookie, Beyond Madison Avenue the writer points to another take on the ad, from 360Nu.com, which…wait for it…calls the ad racist. Yes. A racist cookie ad.
LONDON – Soon-to-open Dubai-based luxury hotel Atlantis, The Palm has appointed Jenny Naylor as vice president for marketing.
High Jive had a reaction to the BooneOakley job posting bit.
When it comes to hunting for talent, agency executives with hiring authority tend to fish in a limited, exclusive pool. In this case, the pool has been sucked even smaller with the requisite CA Annual and One Show credentials. These honors are arguably prestigious, yet neither is particularly inclusive.
Why does an industry that allegedly embraces breakthrough and unconventional solutions never apply the bravado to selecting new employees? Why do we go for the most expected, clichéd and obvious choices?
High Jive’s grinding the diversity axe, and it’s one that clearly needs sharpening. But, for me, it’s not just about promoting racial inclusion. There are also clear business reasons for reaching well beyond one’s comfort zone.
Consider the pace at which our media environment is reinventing itself. I’m not convinced the team with a Gold Pencil is up for the real challenge of the day–reaching customers on their own terms, not the brand’s terms. Also, I don’t believe award show judges are looking for, nor measuring these things.
The fundamental question is how engaging is any well-crafted print campaign? Any TV spot, any radio spot, any piece of mail, any email, any Web site? I’d argue not all that engaging, and I’m talking about the best work here. It might be engaging for a creative director who needs a new team, but what about the consumer leafing through Rolling Stone? Will the One Show-winning double-truck hold the reader’s attention? Will it motivate purchase?
It’s not my place to say who BooneOakley ought to hire. I can only say the only award show concept I’m comfortable with, is one where the audience gets a voice. I don’t care what other creative directors think. I care what customers think.
LONDON – B2B marketing agency Blue Sheep has won the database maintenance contract for Fraudscreen, a company which helps businesses root out fraudulent and dishonest customers.
LONDON – Pitney Bowes MapInfo & Pitney Bowes Group 1 Software has hired Gary Roberts from Microsoft as general manager for the UK.
LONDON – Consumer electronics giant Canon is relaunching its online stores as it tries to capitalise on its sponsorship of the Euro 2008 football tournament.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
