LONDON – The Advertising Standards Authority has banned a national press ad for Magners cider for misleading consumers with its claim that 70% of people in a blind taste test preferred Magners to Bulmers.
LONDON – Microsoft has reportedly re-opened talks with Yahoo!, just days after its self-imposed deadline for the internet search company passed, in an attempt to avoid a long drawn-out hostile takeover bid.
JWT Melbourne, Australia has done this little ambient stunt for Vegemite – the stuff that like Marmite you’ll either love or hate. Like most foods that have an acquired taste, Vegemite is really good for you, in fact it’s rich in Vitamin B and a great source of natural energy. To highlight this JWT put these tricky stickers on cars around the Melbourne Cricket Ground, making it appear as if cricket balls had been shot straight off the field and into car windows. Who wants to bet the car owners got really pissed off when they first saw it?
Kudos: Richard Muntz (Creative Director), Scott Glennon (Copywriter) and Jason Ryan (Art Director)
LONDON – A record 14,080 commercials were complained about last year, up 9.6% on 2006, as concerns grow about the number of internet ads attracting complaints, according to the Advertising Standards Authority’s annual report.
LONDON – A cute, animated character is brutally beaten with an electro-shock baton in Amnesty International’s online campaign highlighting human rights abuses linked to the Chinese authorities’ hosting of the Olympics.
EHEALTHforum Partners with Glam Media Network, the No. 1 in reach for women online, for exclusive advertising deal
Comical TV commercial made by a small communication collective based in Oslo, Norway, called 2008scandinavia. The commercial is made for swiss luxury watches Baume & Mercier.
This is their first commercial release after four month in creative business.
A small, balled white guy is standing in front of a pissoir. A big afro-american man comes in, and the balled one gets very interested in the side man´s “equipment”
Youtube description
Well, men can see the difference, even in a swiss luxury watches.
Hope you`ll enjoy this Scandinavian creativity release.
Agency: 2008scandinavia, Oslo
Creative Directors: Øistein Borge, Erik Heisholt
Production Company: Motion Blur, Oslo
Director: Bolt
For $199, would you rather get a 3G iPhone or a real WALL-E robot with “10 motors for lots of movement possibilities; a remote control, for programming myriad movements and behaviors; and sensors that’ll allow him to respond to his environment in numerous ways, including obstacle, sound, and touch detection?”
Something tells me I’m going for the robot. But maybe I need to install one of those ChipIn widgets here to collect donations for the iPhone, too. And a picture of me with a cardboard sign “Will blog for iPhone.”
Uniqlo shows us how t-shirts are an expression of who your are. Create your own loop and rank other’s loops….on how “cool” you think they are.
http://www.uniqlo.com/utloop/
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I’ve been intrigued by the new “Haggen-Dazs loves Honey Bees” campaign for a few reasons. Both the spots and the website are both beautiful and cute and well executed. But what’s more fascinating is the concept and message behind it.
The website has a wealth of information on the bee situation. They’ve even created a Haagen Dazs Bee Board to “provide insight on the honey bee issue,” and are proponents of community outreach. They’re promoting planting bee-friendly flora and donating to bee research efforts underway at Penn State and UC Davis. Haagen-Dazs has also released a new flavor, Vanilla Honey Bee, with proceeds going to the research efforts, in addition to other “bee-dependent flavors” being identified.
It’s an interesting idea, and a seemingly well-executed campaign. I’m curious how much of the proceeds actually go to research efforts, and how much effort Haagen-Dazs is actually putting forth. The message is good and I certainly hope Haagen-Dazs truly stands behind it and actually follows through. In a time when green and pro-environment movements are rapidly gaining popularity, it’s easy to come out with messages that are green. Actually being green, and not just greenwashing, is a whole different ballgame.
KUALA LUMPUR – Universal Robina Corporation (URC), distributor of the top-selling Jack n’ Jill and Roller Coaster brand of snacks in Malaysia, has handed its media business, worth an estimated US$2.5 million, to OMD from incumbent Trapper Media without a pitch.
BEIJING – Xinhua Finance Media has launched a weekly Chinese language newspaper aimed at the burgeoning retail investor sector.
HANOI – Honda is holding a creative pitch for its Civic brand in Vietnam as the marque looks to challenge the dominance of market leader Toyota Camry in the mid-sized saloon bracket.
TOKYO – MEC Tokyo has won a competitive pitch centred on strategy for Michelin Japan’s media planning business.
NEW YORK РEst̩e Lauder has capped a remarkable week for Omnicom media network OMD by consolidating its US$400 million global media planning and buying account into the agency after a marathon eight-month review.
When is it alright to put your logo on roaches? If you’re brand is Zoo York, you can do whatever ever the hell you want. Zoo York is challenging you to spread the word by any means necessary. As long as you don’t break the law or disrespect anyone. They launched the campaign with the help of their roach department to show that you can get as random as you want. Young skaters spray painted the Zoo York logo on some big’ol roaches and they let them loose in New York City. This is one of the more unique viral campaigns I’ve seen recently. Do roaches count as new media?
As usual, too many open browser tabs with interesting stories that don’t deserve to languish in the del.icio.us obscurity:
Anti-social bot invades Second Lifers’ personal space (Nov 2007)
“A software bot that masquerades as an ill-mannered human user within the popular virtual world Second Life is being used by UK researchers to investigate the psychology of its inhabitants. The bot starts a conversation with human users and deliberately invades their personal space to see how they will react.”
A trip down spam memory lane
Commemorating spam’s 30th anniversary, New Scientist rounds up a bunch of interesting links, such as this archive that’s been aggregating spam for the past 10 years.
NY Times on fictional fiction:
“‘Charm’ was released in the fictional small town of Pine Valley, Pa., as part of the [ABC’s soap “All My Children”] story line. […] It has sold more than 100,000 copies and made its debut in February at No. 13 on the New York Times best-seller list.”
The Psychology of Waiting Lines (1985):
iPhone Usability Evaluation Report:
“One feature of the popup keyboard on the iPhone is the drag and lift feature which is said to reduce errors. Unfortunately not one user discovered this feature.”
Campaign Monitor is built for designers who can create great looking emails for themselves and their clients, but need software to send each campaign, track the results and manage their subscribers.
La Communidad is a great agency. If you’re into really random funny ads, you might like their work. Some of their clients include MTV, Virgin Mobile, and Volkswagen to name a few. La Communidad is has two locations, one in Miami and the other in Buenos Aires, Argentina. Much of their work is seen in Latin America, but they have won awards for work that appeals to all audiences. This clip in particular originally aired in Argentina and if you pay close attention you’ll noticed that it has been dubbed into English. You don’t have to pay close attention to notice actually. The point is that these folks produce good work that is not bound by language. Have a look at on their site to see more work.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
