Hasta La Creative!

“The sight and sound of an ice cold can of Dr Pepper being poured into a glass will get AOL users drooling if the brand’s new digital ad campaign does its job.” This is according to Brandweek. In fact, “Drool” is the name of the ad. Crafted by VML and EyeWonder, it’s shot in “ultra high-definition,” breaks in May, and “allows consumers to zoom in and see a bead of sweat slipping down the side of the can as well as watch the fizz bubbling up on the top.” Seriously, just how “high-def” can this banner be? “The brand isn’t just the hero, it’s the superhero,” says Mike Griffin, evp at EyeWonder, going for the pullout quote. Dr Pepper, you’ll recall, gave us Tay Zonday and “Cherry Chocolate Rain,” so we know they’ll stoop to any level to move some product. Ultra high-def reminds me of “Sensurround,” which was supposed to revolutionize movies, but just gave people headaches—and made a few people drool. Earthquake debuted in Sensurround back in ’74. R.I.P., Chuck Heston.

—Posted by David Gianatasio

LONDON – Gareth Jones, news editor of Marketing, is to join Haymarket’s digital marketing title Revolution as editor.

(TrendHunter.com) Klabenkkk looks like your typical bench next to the wall, but the minimalist piece has the potential to step up its game when needed. Klabenkkk can extend to easily accommodate nine.

Klabenkkk is made from birch plywood and has measurements of 120 cm length x 45 cm height x 40 cm width. Designer …

(TrendHunter.com) This air pressured rifle could be the greatest gift you ever give someone. It enables handicapped people incapable of swinging a club the chance to participate on the green again.

The designers of the Air Force Golf Ball Launcher created this product after his own father had a stroke and was left …

(TrendHunter.com) At Christie’s this April, the only nude photo of France’s first-lady, Carla Bruni grabbed the attention of the global media. Even more noteworthy was the fact that a nude photo of Brazilian supermodel Gisele Bundchen sold for $193,000, beating out Kate Moss’ nude which sold for $97,000.

The re…

LONDON – Satellite TV channel FX UK has launched a Facebook application that calculates the facial beauty of the social network’s members as part of a promotion for the fifth series of plastic surgery drama ‘Nip/Tuck’.

Life can be cruel. Here’s a simple salve for that one time you…

I’ll come out of hiding and say it

My name is Jeff and I’m a hockey fan

..and since I’ve been on the negative flow and down on some ads, I thought I’d give a little love to a couple spots from the Verizon Wireless NHL ads that have been running during the Stanley Cup playoffs (which are on a channel deep in your cable box)

Technorati Tags: NHL, hockey, Verizon, vcast

LONDON – The BBC iPlayer has moved onto television and Virgin Media’s 3.5m subscribers will be able to watch the service for free from today.

Chicolate. Substitute for love.

Advertising Agency: Times New Roman, Rome, Italy
Art Director: Jacopo Cinti
Copywriter: Marco Cetera
Published: December 2007