Hasta La Creative!

(TrendHunter.com) Swedish firm Coming Through has employed specially modified Honda Goldwing motorcycles to quickly travel through traffic and rescue stranded vehicles.

The specially designed bike takes little over a minute to convert to its towing glory, powerful enough to haul most passenger cars. The foldable br…

With the newest round of Jordan commercials hitting the airwaves in recent days, there is only one thing that comes to mind… “Thank you Wieden + Kennedy, for you have done it again.” Each of the ads pushes the viewer to “become legendary.” And I must say, 60 seconds of Michael Jordan telling me I’ve probably just been making excuses, well, it cuts me to the bone. Each ad is awe-inspiring and each ad serves as a nice reminder that the brilliant advertising, it’s still out there. 

Technorati Tags: Michael Jordan, Nike, TV, sports, basketball, sneakers, shoes, commercial, advertising, branding, celebrity, spokesperson

 

One minute chocolate is good for you, the next it’s bad. That’s just one small example of an item that is constantly on and off the “foods to avoid” list. Sugar in general continues to top the charts, particularly as diabetes rates sky rocket.

This ad campaign pokes fun at all the hype sugar has r…

The Wall Street Journal had a pretty fascinating story today that I’d only heard bits and pieces of before. The story basically details how former AdAge reporter James Arndorfer is writing for the Miller Brewing Company-owned blog, “Brew Blog,” where one of the primary topics of interest is Anheuser-Busch news. He’s continuously breaking stories on A-B, which is getting under the St. Louis brewing company’s skin.

While A-B and Miller have been battling for years, the internet and the blogosphere have opened up new and creative doors through which the battle can rage on. Miller sponsoring a blog that paints A-B in a lesser light is certainly a non-traditional tactic, but interesting that such importance is being placed on internet sites. Something worth considering as the internet continues to grow.

And despite working on several A-B accounts in the past, I have to say that I’m fairly intrigued by the whole Miller-backed-blog and the way it’s playing out. I’m also eagerly anticipating more corporate tactical use of blogs in the future. Seems ripe with possibilities. Anyway, check out the WSJ article for more details and analysis.

Journalists Marc Glaser and William Bastone discuss Barstone’s site, The Smoking Gun and topics related, on NPR’s MediaShift site.

The Smoking Gun started 11 years ago as a side project for Village Voice organized-crime reporter William Bastone. It has since been sold to Time Warner, but its core mission and staff size hasn’t changed; it’s still three folks running the show, hunting down incriminating documents and digging up dirt.

One of the reasons I’m pointing to this interview is Bastone’s call for original reporting.

There are a lot of people commenting on stuff and riffing on things and blogging, but actually reporters breaking stories on the Net — there are a lot fewer than I would expect.

I get a kick out of the Gawkers and Defamers of the world, but how much of that is a news story, they broke a news story. It really isn’t. It’s a high profile site, but can you identify a story that they broke? If you had asked me 10 years ago, I would have thought there would be a huge scrum for [breaking news online], and it may get to that point, but I don’t really see it.

This is something I think about regularly. I’d love to move to an original reporting format on AdPulp. The thing that prevents it (for now), is the fact that I already have an all consuming day job.

(TrendHunter.com) Anna ter Haar seems to seek inspiration from drops quite a bit. These big, black sunglasses look as though they are dripping with thick tar. That’s usually a bag thing, but Haar made it look impossibly chic.

She made the black shades for the Klavers van Engelen fall/winter 2008/09 fashion show in …

The new Guinness commercial titled tipping point is about an extraordinary and passionate community coming together to create the world’s most ambitious domino run. Our challenge was to initiate the experience online by creating a campaign that thousands of passionate brand advocates could became immersed in.

We inserted clues into the TV ad, cut it into segments and scattered it across the internet, creating a sequential treasure trail of puzzles for people to follow. The reward for solving each puzzle was the next segment of the commercial, with solid gold dominoes awaiting those who could put it together first.

Tens of thousands rose to the challenge in the first few days, with session lengths running into hours, and even days. A huge community was formed as people joined forces on forums and blogs: trading hints, tips, and stories of lost weekends.

Millions of minutes were spent interacting with the brand, with the winner of the first solid gold domino assembling and launching the film online, two days before it aired on TV.

Unofficial Unofficial Walkthrough: http://juanramon.pbwiki.com/

Advertising Agency: AMV BBDO, London, UK

NEW YORK (AdAge.com) — Discovery Networks unleashed a platoon of personalities known from its documentary series, plus themed food and drinks, at a presentation to advertisers at Lincoln Center in New York yesterday.

(TrendHunter.com) In order to promote their realistic-looking laminate floors, Armstrong has come up with this witty “It only looks like the real thing” campaign.

The campaign utilizes great photography and art direction for a realistic portrayal of dead icons in new images. Four print ads feature James Dean, Marlo…

(TrendHunter.com) http://www.liftmeupcards.comAlleged celebrities like Jennifer Aniston, Ashlee Simpson, Cher, Goldie Hawn and so many others have supposedly done it. And according to the American Society of Plastic Surgeons, so have some of the people you know (maybe even your friends or family members) as nearly 1…