Hot on the heels of its recent Foam City viral, Sony Electronics has launched a new marketing campaign for its DSLR cameras and camcorders. The multi-platform campaign, which features Sony cameras “tumbling†from a mountain top, will launch on print, TV, street billboards, subways, in-theater, a…
We get press releases everyday telling me about people I don’t know moving into jobs you could care less about. Such is the nature of running a site like this.
Here’s a decided twist on things from Etsy:
[via Scott Goodson]
(TrendHunter.com) Swedish designers Front created Randomly Crystallised which is a collection of vases and lights for the Swarovski Crystal Palace, a high-end crystal and glass store.
The pieces were made by combining cut crystals with hard blown liquid crystal.
“Front has experimented with crystal as a material,…
KFC has issued a challenge. Clearly, it’s not chicken. (Sorry.) From the release: “After pioneering the first-ever documented hidden message in a national TV ad in 2006, KFC has pushed the marketing envelope even further by hiding something special in the latest Snacker advertising, both in-store POP and again in broadcast television commercials, giving thousands of Americans a chance to win.†I dunno if I like my fast food coming with hidden “specials,†quite frankly. I flash on a finger, like the one found in French fries in The Hitcher. And KFC’s prize—the “chance to win a free Snacker sandwichâ€â€”doesn’t sound so great either. I don’t even want to try to find the hidden message. Is it “Paul is dead?†Actually, he’s at Starbucks. Same thing, basically. Here’s Moby’s latest video, which has a message KFC might find insightful.
—Posted by David Gianatasio
(TrendHunter.com) These brilliant chairs by Anna ter Haar simply demand admiration. The white chairs appear to be bleeding rainbows of wet paint, the fantastic hues dripping from holes drilled in the corners.
The vibrant colours just pop, especially as photographed against the pure white background.
This chair’s g…
(TrendHunter.com) Next time your jeans look like they’ve had too much wear and tear to keep in your wardrobe, hold on to them. Thanks to RecycleYourJeans.com, you can now have your favourite denim pieces remade into chic sandals. A great idea sure to delight tree huggers the world over!
Recycling jeans into footwear…
Swedish firm Coming Through has employed specially modified Honda Goldwing motorcycles to quickly travel through traffic and rescue stranded vehicles.
The specially designed bike takes little over a minute to convert to its towing glory, powerful enough to haul most passenger cars. The foldable br…
Advertising Agency: Saatchi & Saatchi, Simko, Switzerland
Art Director: Lisa Crudginton
Copywriter: Fred Bry
Agency Producer: Stuart Speechly
Director: David Denneen
Prod. Co.: Filmgraphics Productions
(TrendHunter.com) Buying a beautiful vase can make a fantastic statement in your living room, but from time to time, you want a change. Inspired by the unwrapping of chocolate candy foils, like that on a Lindt bunny or Hershey’s Kiss, Front Design created the Chocolate Changing Vase.
The vase is wrapped in five bea…
WASHINGTON (AdAge.com) — Sen. Hillary Clinton may have been outspent, but she wasn't outgunned, according to some Pennsylvania advertising executives. They gave credit to Ms. Clinton for doing a better job at targeting and using the resources she did have and ultimately rendering Sen. Barack Obama's ads largely ineffective.
(TrendHunter.com) Hot on the heels of its recent Foam City viral, Sony Electronics has launched a new marketing campaign for its DSLR cameras and camcorders. The multi-platform campaign, which features Sony cameras “tumbling†from a mountain top, will launch on print, TV, street billboards, subways, in-theater, a…
(TrendHunter.com) Designer François Clerc has designed the Graine De Pot, a special biodegradable pot for city dweller gardeners.
The pot is made from a biodegradable plastic container that expands. The container has a lifespan of approximately nine months. You’ll want to plant the seeds this season so your full…
According to ReadWriteWeb, MySpace officially opened its Application Gallery to all users this morning after launching it in public beta last March. Since March, over 1,000 applications have been approved and added to the gallery and there have been over 2.1 million application installs across the site.
AT&T;has created a multi-cultural print campaign using painted hands. Each image is very colorful, light, and artistic, in a cartoonish kind of way, making it eye catching and very fun to look at. My favorite is the one with the Great Wall of China gloves. Very creative.
They feature painted hands…
(TrendHunter.com) Going on a trip and need to utilize your luggage space efficiently? The Magic T-shirt is the ultimate space saver; it magically compresses a full-sized shirt into the size of a hand using a “special technique”.
When you want to use the t-shirt, simply soak it in cold water for a little while and Vo…
One thing that products need today is identity. It can be an aggressive product or a purely intuitive one. But knowing the consumers today, there will always be one attribute that will associate products. It can be positive or negative but either way everyone must remember, products are not made purely for display. There has to be something that it can easily be associated with.
Most household named brands today have achieved this. One good thing about successful branding is that it will be carried out for years to come. It will not die down. A good brand marketing technique will build brand identity which in turn will become the carving niche whenever the ordinary consumer sees it anywhere he may be.
Technorati Tags: brands, brand identity, brand marketing
Maybe I spoke too soon. After the amazement that was the Jordan spots, I came across W+K’s newest Heineken spot, “Share the Good,” for the Heineken Light product. The ad directs you to a website where you learn all about the movement to Share the Good. The site is FAR more impressive (at least in my opinion) than the rather corny commercial. Just watch the opening animation of the hands/backgrounds changing. After learning about the movement, there is of course, info on the beer, sweepstakes, the commercials and more. But I must say, personally, I do enjoy the thought of encouraging people to share beers. Thoughts?
Technorati Tags: beer, Heineken, bars, TV, commercials
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(TrendHunter.com) I had to look at these images for several minutes to make sense of them. In fact, it wasn’t until after watching the video and reading the description that I recognized it was not only extremely unique art, but that these bizarre group portraits had an important social message.
They bring awarenes…
French auto makers Citroen ran the C-Design competition to see what designers could come up with using nothing but Citroen car parts and their logo in the design.
The winner was Ognyan Bozhilov who designed the Citroen sledge, the main image featured in the gallery. It uses car parts which include…
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