Prison-Topping Brick Homes – 'Hidden House' in London was Designed by Flat C/Architecture (GALLERY)

(TrendHunter.com) Flat C/Architecture’s ‘Hidden House’ looks relatively modest on first blush, but it’s the history behind the home that makes it stand out from the others in the area. Nestled…

Google vai identificar notícias falsas nos resultados de buscas

Algoritmo cruza fontes de informação e apresenta contrapontos de sites de checagem de dados

> LEIA MAIS: Google vai identificar notícias falsas nos resultados de buscas

Masha Leon, Society Columnist and Holocaust Survivor, Dies at 86

Ms. Leon survived harrowing childhood escapes from grim pre-ghetto Warsaw and Communist Siberia to mingle years later with New York’s glitterati as a writer for the world’s oldest Yiddish newspaper.

Zoff: Dance Move

Video of Zoff Dance Move

Corpus Academia: Treadmill

Corpus Academia: Treadmill

Corpus Academia: Studying

Corpus Academia: Studying

Corpus Academia: Home

Corpus Academia: Home

Urban Fabric Houses – 'MINI LIVING – Breathe' is a Small-Scale, Low-Impact City Dwelling (GALLERY)

(TrendHunter.com) For Salon del Mobile 2017 in Milan, MINI created a fabric house installation that examines the potential for low-impact, small-space living in urban environments. The installation, which is known as &…

Heineken Hands Its U.S. Digital, Social Business to Red Urban

Heineken USA selected Omnicom’s Red Urban as its lead digital and social marketing agency. The client formerly worked with a roster of agencies on digital and social media marketing assignments including creative AOR Publicis, Havas, 360i, We Are Social and Nomades.

Red Urban, which currently has offices in Toronto and Amsterdam, will open a new location in New York to service the client, whose brands include Heineken, Heineken Light, Tecate, Amstel, Dos Equis and Strongbow hard cider. According to a release, the office is a “bespoke solution which will also draw upon a number of agencies and partners.”

“We could not be more thrilled to partner with Heineken here in the U.S. and create something new, bespoke and innovative for them,” Red Urban group business director Emilio Rosas said in a statement. “The landscape is changing rapidly and we believe this fixed and flexible model allows us to respond at the speed of the marketplace with the right talent at the right time!”

“With Red Urban at the helm, and the ability to leverage Omnicom digital and social capabilities, we look forward to taking Heineken’s consumer centric strategy to the next level,” Omnicom Digital CEO Jonathan Nelson added.

Heineken USA chief marketing officer Nuno Teles cited Red Urban’s “fantastic track record for developing winning programming” in the selection, adding, “we look forward to partnering together across our portfolio of premium import beers and ciders.”

Omnicom Internal Video Reminds Employees That It’s Like ‘Working for a Big Family’

omnicom mario

Today in Yes, It’s Friday News, we hear that Omnicom sent a URL out to all employees on Wednesday that is kind of amazing.

We Are Omnicom is a big WordPress site that loads a bit slowly but includes lots of information on the holding company’s global operations.

omnicom videoThe copy below the featured video, which we can’t embed but you should really watch:

You are a part of five world-leading global networks. You are 75,000 amazing, talented, creative and innovative minds; spanning 35+ markets, serving over 5,000 category defining brands. You are amongst the best of the best. We like to think we’re the home of creativity – but we’d be nothing without you. You are our Connected Brilliance. And together…

We are Omnicom.

We learned a fair amount about the holding company in only a few minutes. For example, did you know that Omnicom University is “a management development program widely considered as the most pre-eminent in the industry” and led by professors from Harvard Business School and China Europe International Business School? We did not.

Here’s a pic of some recent graduates(?) hanging out in the big city.

omnicom university

This is also the first time we learned of Accelerate-ExBellum, which helps place “top talent from the military’s most advanced organizations, Special Operations Forces” at Omnicom agencies.

Of course you know about Omniwomen, which now has more than 10 chapters around the world.

But what about the tech-leaning Emerge and Close, which brings different Omnicom shops around the world together for team building exercises?

omnicom close

We’re not members of the online collaboration hub Link!, so we can’t really find out more. But the featured video itself is worth a watch for further evidence that Omnicom Group is, indeed, like one big family.

Ogilvy & Mather Celebrates ‘Watson at Work’ for IBM

Ogilvy & Mather recently launched a new integrated campaign for IBM entitled “Watson at Work.”

The effort shows how Watson helps with everything from “Engineering,” “Energy” and “Security” to “Wine,” “Basketball” and “Golf.” Watson still has a thing to learn about when to keep quiet, though, if “Golf” and “Insurance” are any indication.

The newest spot in the campaign, “The Whisperer” makes its broadcast debut today during coverage of the PGA’s Masters Tournament. It shows how Watson helps aviation mechanics identify potential problems, even if the program is less helpful with the coffee maker.

The wide-ranging campaign shows the wide array of applications for IBM’s artificial intelligence, some of which are more expected than others. It may not surprise you, for, example, that the program’s analysis can help with engineering or security initiatives, but its ability to analyze satellite data to determine irrigation practices is a bit less expected.

Credits:
Creative Agency – Ogilvy & Mather
Lou Aversano – CEO Ogilvy USA
Steve Simpson – CCO North America
Liam Parker – Managing Director
Eva Augustyn – Group Planning Director
Jeff Curry – Executive Creative Director
George Tannenbaum – Executive Creative Director
Jeremy Kuhn – Executive Group Director
Steve Ford – Executive Producer
Karl Westman – Director of Music
Joanna Starling – Music Producer
Rich Wallace – Creative Director
Niels West – Creative Director
Joe Maire – Senior Producer
Sarah Pascale – Senior Producer
Soohan Han – Account Director
Nika Gokhman – Senior Planner
Dennis Kung – Senior Art Director
Greg Kissler – Senior Copywriter
Stephanie Cajucom – Senior Copywriter
Simon Woodham – Senior Art Director
Emilia Pittelli – Account Supervisor
Marisa Moody – Planner
Mina Mukherjee – Assistant Account Executive
Caity Briggs – Associate

PYTKA
Joe Pytka, Director
Gretchen Siss, Executive Producer

Friendshop, Editorial
Melissa Mapes – Managing Director/EP
Laura Shackleford – Producer
Ben Suenaga – Editor
Joe Kell – Editor
Daniel Clark – Motion Designer
Alex Pirrone – Assistant Editor
Kelly Wessel – Assistant Editor

The MILL / color grade
Sr. Producer – Natalie Westerfield
Associate Producer – Evan Bauer
Colorist – Mikey Rossiter, Josh Bohoskey
Color Assist – Nate Seymour, Zack Wilpon, Daniel Moisoff

Heard City / audio
Sasha Awn, Executive Producer
Audio Mix: Jeremy Siegel, Keith Reynaud, Eric Warzecha, Dan Flosdorf
Sound Design: Keith Reynaud

MPC / post production
Dan Sormani, Executive Producer
Nick Haynes Executive Producer
Elissa Norman, Senior Producer
Barry Gilbert, Senior Producer
Joaqui Lopez, Producer
Neela Kumuda, Producer

Ashley Bernes, VFX Supervisor
Brandon Thomas VFX Supervisor

Vadim Turchin, 3D Lead
3D Team:
Jemmy Molero
Francisco Fraga
Mike Little

Matt Tremaglio, 2D Lead

2D Team:
Marcus Wood
Alex Harding
Ruairi Twohig
Rob Walker
Giulia Bartra
Bilali Mack
Joey Deady
Steve Koenig
Mazyar Sharifian
John Shafto
Praveenkumar Samiraj
Sangeetha M
Karthi G
Kishan Katrimal
Srikanth Salla
R Vignesh
Joslin Job Mathew
Likin Ganpathy
Mohanakrishnan C
Muruganatham T

Anthony Ricciardi: AE Lead

360 – Video Partner Credits:

Production Company: Mill +
Director: Tom Basis (N.Y.) / Paul Mitchell (L.A.)
Executive Producer: Zu Al-Kadiri Producer: Tia Perkins
Director of Photography: Michael Girandola
Additional: Head of Content US – Ian Bearce
Additional: Australia VFX Supervisor- Matthew Hermans

Editorial: The Mill
Editor: Matthew Campbell + Rachel Greco (NY) / Jason Webb (LA)

VFX & Design – NY: The Mill
Executive Producer: Chris Kiser / Jeremy Moore Senior Producer: Eliana Carranza-Pitcher
Producer: Tabitha Ozturk Production Coordinator:Ashley Goodwin
Creative Director: Tom Basis 2D Lead: Lee Towndrow 3D Lead: Olivier Varteressian
2D Artists: Ryan Quinlan, Vi Nguyen, Nick Tanner, Molly Intersimone, Heather Kennedy, Alex Dreiblatt, Antoine Douadi 3D Artists: Emily Meger
Lead Senior Designer: Pierce Gibson Lead Animator: Thomas Heckel
Animation: Mikhael Vilegas, Benge Li, Vivian Kim, Bobby Ushiro, Bobby Nichols.

VFX & Design – LA: The Mill
Head of Production: Elizabeth Newman Executive Producer: Luke Colson
Senior Producer: Theresa Marth Post Producer: Brittany Gauran
Production Coordinator: Chaz Pizani
2D Lead Artist: Patrick Heinen 2D Artists: Greg Vanzyl, Tim Crabtree, Tom Van Dop

Colour: The Mill
Executive Producer, Colour: Dee Allen
Colour Producer: Natalie Westerfield
Colour Coordinator: Evan Bauer
Colourist: Mikey Rossiter
Colour Assist: Elias Nousiopoulos / Daniel Moisoff

How Under Armour’s Michael Phelps Ad Inspired an Underdog Athlete’s Remarkable Journey

Under Armour’s Michael Phelps spot by Droga5, which was Adweek’s pick as the best ad of 2016, has inspired countless people since it broke 13 months ago–perhaps no one more than Johnny Agar. Agar, who was born with cerebral palsy, made headlines last summer when he and his father Jeff hatched a remarkable plan to…

'The Daily Show' Turns Sean Spicer Into 'Kindergarten Press Secretary'


Ad Age “Media Guy” columnist Simon Dumenco’s media roundup for the morning of Thursday, April 6:

I want to give thanks, in a way, to Pepsi, for that instantly notorious Kendall Jenner ad, because it’s given us all something to talk about (see Nos. 1 and 2, below) other than, you know, other things. Would it be too much to ask for, say, Dr Pepper to do a female-empowerment ad starring Caitlyn Jenner, or for Fanta to do an immigration-themed ad featuring Blac Chyna? That way maybe we wouldn’t have to talk about President Trump (No. 5) or Steve Bannon (No. 4) or Sean Spicer (No. 7). Anyway, let’s get started …

1. This tweet by Martin Luther King Jr.’s daughter is closing in on a quarter-million likes and 125,000 retweets:

Continue reading at AdAge.com

Surprising New Band of Rivals Could Make TV Targeting Finally Work


Trying times make for interesting bedfellows.

Advertisers that met with Turner, Fox and Viacom on Friday said the competitors’ new collaborative offering seems like a real step toward buying targeted audiences on TV in a big way.

That could be a big deal as traditional TV audiences continue to fall way, making it harder for the country’s biggest marketers to reach large crowds of consumers all at once. Networks have responded by pitching advertisers on data-driven buys that theoretically make TV advertising more efficient. But assembling targets of, say, households with a car lease soon to expire, has been hard to do in big numbers when advertisers had to buy from one company at a time.

Continue reading at AdAge.com

Facebook Adds Signup Buttons to Win Over Skeptical Instant Articles Partners


Facebook is giving publishers new tools to attract digital subscribers as the social-media giant tries to ease concerns that its growing power threatens the media industry.

In recent months, Facebook has tested “call-to-action” features with select media outlets participating in its Instant Articles program. The tools, which are embedded within stories, prompt Facebook readers to sign up for publishers’ newsletters or “like” their Facebook pages. The company is expanding those two features next week to all media outlets using Instant Articles.

The company is also working with publishers to promote free trials of digital subscriptions to newspapers or encourage readers to download their apps. The goal is to give media companies a more direct relationship with Facebook readers so they can convert them into paying customers, said Fidji Simo, VP-product for the Menlo Park, Calif.-based social-media leader.

Continue reading at AdAge.com

Watch the Newest Ads on TV From Samsung, Mercedes-Benz, Jeep and More


Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention analytics from 10 million smart TVs. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are ranked by digital activity (including online views and social shares) over the past week.

Among the new releases, Samsung serves up another one of its gorgeously filmed “Unbox your phone” spots showing off the Infinity Screen of the Galaxy S8, while Mercedes-Benz tell you to “Follow your own star” in an ad that stars pro golfer Rickie Fowler and big-wave surfer Garrett McNamara. And Jeep, once the ultimate utilitarian brand, positions the 2017 Grand Cherokee as a work of art.

Continue reading at AdAge.com

Ben Carson Calls on Rich City Dwellers to Help Poorer Neighbors

Mr. Carson sat down with Armstrong Williams and Steve Harvey for his first televised interview since becoming housing secretary.

Amnesty International: The Death Penalty Test

In Belgium, due to the terrorist attacks that occurred in Brussels and Paris, 7 in 10 people considered reinstalling the death penalty for terrorists. Amnesty International Belgique francophone couldn’t let this happen. For Amnesty the death penalty is never an option, regardless of who is accused. It is cruel, inhuman, degrading and a clear violation of human rights.

That’s why on the world day against the death penalty Amnesty launched the ‘Death penalty test’. A website where people can condemn different characters to death by just clicking ‘yes’ or ‘no’. The campaign started a heated debate on social media. In the end everyone realized that reinstalling the death penalty is not as evident as they thought it was.

Video of Amnesty International – The Death Penalty Test

Virgin Media: Delivering Awesome

Video of Virgin Fibre ‘Delivering Awesome’

VaynerMedia Goes Through Another Round of Restructuring, Reduces Staff in N.Y. and L.A.

The New York and Los Angeles offices of VaynerMedia are going through another restructuring today accompanied by a round of layoffs.

Several parties including both current and former employees have reached out to us regarding the move, claiming that those affected are primarily members of the agency’s creative and production departments.

We cannot confirm the total number of departures, but according to at least four separate sources, the number is currently in the double digits. One current staff member tells us that the move stems from a series of unsuccessful new business pitches that CEO Gary Vaynerchuk mentioned in the last agency “All Hands” meeting.

Vaynerchuk provided the following comment:

“VaynerMedia is always trying to be better. I feel that most agencies and businesses don’t evolve or adjust, and then we criticize the business for not doing anything about it. It’s my responsibility to build the best company I can, and I will try.”

The CEO has called another All Hands meeting for this afternoon.

One of those laid off today tells us that “all levels” were affected with a particular emphasis on Vayner’s Studio and its new office at Hudson Yards. According to another party, the agency looks to place more emphasis on media pitches while re-examining its strategy of winning new business by beating competitors on price. A majority of the agency’s revenue comes from its media accounts.

VaynerMedia went through a similar round of layoffs in January, but the CEO was not directly involved according to those who spoke to us at that time.

Aside from any changes at his agency, Gary is still very actively doing his thing. Here’s the latest episode of #AskGaryVee featuring Charlamagne Tha God.