Agency Black Girl Digital and the Importance of Representation

When it comes to influencers, it’s easy to assume everyone gets the same brand deals and payment once they reach a certain amount of followers. Unfortunately, this is not the case, especially for women of color and specifically Black women. Influencer agency Black Girl Digital is here to fix that. Founded in 2016 by LaToya…

Chicago pitches itself to Fortune 500 companies on abortion

Chicago Mayor Lori Lightfoot and World Business Chicago have a message for CEOs in states restricting abortion: You can always move here instead.

Snap, Coca-Cola, The Kid Laroi Team Up on AR Experience

Snap Inc. unveiled an augmented reality experience to back Coca-Cola’s “Coke Summer Music” campaign and the release of “Thousand Miles,” the new music video from The Kid Laroi. The AR experience was crafted by capturing a performance by The Kid Laroi in a motion capture studio, and Snapchatters using their front-facing camera will see their…

Eco-Labeling in Fashion: What Consumers Want

When it comes to sustainable fashion, U.S. consumers are split. Given that Americans are divided on a lot more than which brand of jeans they’re buying, that probably doesn’t come as a surprise. But determining which messages each consumer segment is looking for can help fashion brands decide exactly how–and where–to explain what they’re doing…

Not Just an Add-On: AR Supercharges the Purchase Journey

Editor’s note: Today’s column is part of a series with Snap on augmented reality. Below, Nina Mishkin, director of brand strategy, explains how the technology seamlessly guides consumers through each phase of the purchase funnel. Over the past few years, augmented reality has evolved from a source of entertainment and self-expression to having true utility…

What to expect at the Ad Age Small Agency Conference

Martin Agency’s Kristen Cavallo keynotes in-person event that includes panels and case studies on subjects from new business prospecting, to diversity and the threat of recession.

Finally, a Cologne That Lets You Smell Like Bacon

The thick and musty playbook of marketing tactics contains a chapter that comparatively few brands have the nerve to consult. It concerns those gambits that, in the never-ending quest for the public’s attention, are–for lack of more tactful terminology–deliberately ridiculous. Case in point: the recent product reveal from the folks at Wright Brand, part of…

How the Black Marketing Community Used Juneteenth to Call for Change at Cannes Lions

For many Black Americans, Juneteenth is a sacred day to commemorate the emancipation of enslaved people in the U.S. While the government only recently cemented the day as a federal holiday, Black communities around the nation have long regarded Juneteenth as a time for celebration with parties, pageants, picnics, festivals and countless other gatherings with…

Following Gimbal, True [X] Tie-up, Infillion Emerges

CANNES, France–Infillion, the new company born from the merger ad tech pioneers Gimbal and true [X], took over the garden at one of Cannes’ most iconic hotels: Hotel Barri?re Le Majestic. The goal was to show advertisers and publishers what the combined product offerings can do, especially in the connected TV space. The company expects…

13 Cannes Lions takeaways, from diversity to Web3 and Netflix

Purpose-driven work and a possible recession were also trends that were top of mind.

Bud Light is ailing—can a new agency fix it?

Behind the struggles—and opportunities—of the nation’s largest beer brand as it embarks on a major transition.

 

Don’t Drink And Drive by Vinci Raj

Advertising Agency: Vinci Raj
Creative Director/Art/Copy: Vinci Raj
Photography & Production: Imagerom

Instagram to Extend Reels to Several API Endpoints

Instagram will add Reels to several endpoints on application-programming interfaces across its platform. Support for Reels will be added to the APIs for basic display, business discovery, comment moderation, content publishing, hashtag search, insights, mentions and promote. Instagram said the API enhancement will be available for the current version and all previous versions of Graph…

Paul B. Cummings Directs “#DinnerWithGoop” Campaign Featuring Comedian Jenny Yang via Edelman

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Leading National Advertisers 2022—25 biggest U.S. advertisers, ranked

Key stats from Ad Age Leading National Advertisers 2022. The 25 biggest advertisers based on total U.S. ad spending.

See all the 2022 Cannes Lions Grand Prix Winners

All the campaigns and ads that earned Grand Prix at the Cannes Lions International Festival of Creativity.

Reddit Hits the Airwaves (and Other Platforms) With ‘Find Your People’ Campaign

Reddit teamed up with R/GA on “Find Your People,” its first-ever consumer marketing campaign on television, which debuted in Canada and the U.S. The focus is on the joy in finding like-minded people in the more than 100,000 communities on the platform, and the campaign will run through the fall on digital video, national TV,…

Leading National Advertisers 2022—Ad spending by medium, category and advertiser

Key stats from Ad Age Leading National Advertisers 2022. U.S. measured-media spending by medium and category. Biggest advertisers by medium.

Cannes 2022: MediaLink presents ‘The Business of Creativity’

MediaLink assembled industry experts from marketing, media and tech to discuss what brought them to Cannes Lions and trends that will shape the industry.

How PLNT Burger Aims to Turn the Masses Onto Fake Meat

If today’s plant-based food alternatives–which often look, feel and taste like the items they’re designed to mimic–were the public’s first introduction to the category, companies might have an easier time selling them. But it didn’t happen this way. Instead, many Americans encountered earlier versions of fake meat as children and didn’t enjoy the experience. “We’re…