Leading National Advertisers 2022—U.S. market leaders and category rankings

Key stats from Ad Age Leading National Advertisers 2022. U.S. share breakouts for marketers and brands.

The Former Electrical Engineer Leading Disney’s Streaming Strategy

Kareem Daniel has become one of the entertainment industry’s most powerful executives, exposing him to Hollywood’s slings and arrows.

Ad Age Leading National Advertisers 2022: Rankings and analysis

The full set of rankings and data from Ad Age Leading National Advertisers 2022. Ranking of the 200 biggest U.S. advertisers by 2021 advertising and marketing spending.

About Ad Age Leading National Advertisers 2022

Methodology for Ad Age Leading National Advertisers, 2022 edition.

How Spotify Is Keeping Audio a Brand Safe Play for Advertisers

At this year’s Cannes Lions Festival of Creativity, Spotify focused on the future. The company believes that audio is front and center for many brands’ media strategies, even with potential economic headwinds on the horizon. In addition to putting on concerts featuring Dua Lipa and Post Malone, the Spotify Beach also featured an #AllEarsOnYou activation,…

Ultra-Slim Tracker-Friendly Wallets – The CardGear Go Tracker Wallet Works with AirTags or Tiles (GALLERY)

(TrendHunter.com) The CardGear Go tracker wallet is a tech-focused accessory for consumers looking to keep a closer eye on an everyday essential. The wallet features space for up to six cards and offers RFID-blocking…

Roe v. Wade—agencies respond to Supreme Court overturning abortion ruling

The Supreme Court officially overturned the landmark ruling on Friday.

Leo Burnett Mumbai wins Sustainable Development Grand Prix for Procter & Gamble period education campaign

‘The Missing Chapter’ celebrates an Indian schoolgirl who conspires to distribute red flyers about periods in an effort to keep girls in school.

Dentsu Creative India, We Believers, WPP triumph at Cannes Lions 2022

It’s the first time an Indian agency has won the coveted title; WPP earns a back-to-back honor.

EA Sports wins Titanium Grand Prix for campaign that resurrected soccer hopeful Kiyan Prince

‘Long Live the Prince’ campaign from EA Sports and Engine Creative brought together multiple brands to turn young footballer killed in a knife crime into a soccer star.

Cannes Lions 2022: os seres humanos são o caminho – inclusive no metaverso

CANNES, FR – A R/GA veio ao palco do Palais trazer sua visão sobre o tema mais discutidos no universo da publicidade atualmente – e como sempre, ela trouxe uma perspectiva nova (e fundamental) sobre o tema: um olhar sobre identidade em tempos de metaverso.  Sim, identidade.  A palestra começou com uma citação do filme …

Leia Cannes Lions 2022: os seres humanos são o caminho – inclusive no metaverso na íntegra no B9.

An Apple ‘Underdogs’ ad and Channel 4’s ‘Super.Human’ win 2022 Cannes Lions Film Grand Prix

Along with Apple and Channel 4’s Film wins, a funny, ‘excruciating’ film for the Humane Society earned Cannes Lions Grand Prix for Good.

How Top NBA Draft Picks Leveraged College Marketing Deals in Their Rise to the Big Leagues

The first anniversary of the NCAA enacting its NIL (name, image, likeness) policy is approaching, and student sports stars entering the NBA will take a valuable lesson with them: They know their worth. The year-old rule change allows college athletes to profit like the pros from brand deals. The emergence of a more aware, business-savvy…

Jones Soda Launches ‘Full Flavor, Full Dose’ Soft Drinks With a Cannabis Kick

In the fast-growing world of THC-spiked beverages, there’s a whole menu of choices like iced tea, lemonade, coffee, cocoa, mocktails, booze-free wine and mimosas, energy drinks and sparkling waters. Products come in bottles and cans–Cann, by the way, is a best-selling “social tonic” with a pioneering Pride campaign and a Hollywood following–and via drops, mixes,…

Adweek Presents… Jennifer Garner and John Foraker, Co-Founders of Once Upon a Farm

On this week’s episode, we travel back to Challenger Brands 2021 where Adweek’s former editor in chief, Stephanie Paterik sat down with the co-founders of Once Upon A Farm, which was launched in 2017 with the purpose of providing fresh, nutritious and delicious organic food that parents can trust and kids could love. Paterik is…

DDB Mexico and WeCapital win Glass Lion for creating credit history for women who had none

‘Data Tienda,’ which also won Creative Data Grand Prix, had close competition in Ogilvy’s campaign in Greece for Lacta about fatal domestic violence.

Cannes Lions’ Top Titanium Winner Aimed to Give a Victim of Violence the Life He Deserved

One of the advertising industry’s most coveted honors, the Cannes Lions Titanium Grand Prix, has been awarded to a powerful and innovative U.K. campaign against knife violence. “Long Live the Prince,” created by London agency Engine for the Kiyan Prince Foundation and EA Sports, created a digital persona for Kiyan Prince, a rising soccer talent…

Apple and Channel 4 Are Dual Winners of Cannes Lions Film Grand Prix

Apple’s third installment in its popular “Underdogs” series and Channel 4’s “Super. Human.” film for the Paralympics both won a Cannes Lions Film Grand Prix–one of the most coveted awards at the festival. Film is one of the few categories at Cannes that is allowed to award two Grand Prix. The first went to Apple…

Adweek Podcast: Cannes Lions 2022—’Confusing Times’ for Burger King and David Agency

The witty campaign Confusing Times was released by Burger King last summer to promote its Plant-Based Meat menu additions with the creative receiving much acclaim, winning several awards at Cannes Lions. Its follow-up campaign ‘More Confusing Times’ is also performing strongly at the awards this year. Will there be a completion to the trilogy next…

Watch the newest commercials from The Home Depot, United, ButcherBox and more

United Airlines says it’s proud to support HBCU (historically Black colleges and universities) golf teams.