Why Gen Z wants to be brand co-creators

Business leaders must give up sole ownership to gain the next—and largest—generation of potential new users.

Top 100 Branding Trends in October – From Hydrating Flower Waters to Coffee-Inspired Beer Packs (TOPLIST)

(TrendHunter.com) The October 2022 branding round-up showcases many innovative and aesthetically pleasing ways that companies caught consumer attention this past month—from the exclusive collaboration between Slurp…

Top 100 Eco Trends in October – From Vegan Anti-Odorants to Carbon Emission Sneakers (TOPLIST)

(TrendHunter.com) The October 2022 eco round-up features branded and design-driven innovations that help individuals lead more sustainable lifestyles—from Mireille Steinhage’s solar-powered blanket which is…

Mystery Solved: ‘Dateline’ Finds Path From TV to Podcast Stardom

The true crime storytelling that has done so well for so long on television seems to have met a moment in an entirely new medium.

A New Refrain From Artists: We ‘Almost Gave Up on Instagram’

Photographers and illustrators who once eagerly shared images of their work on Instagram are moving away from the site as it emphasizes video.

The industry remembers creative icon Dan Wieden

Ad executives share their thoughts about Wieden+Kennedy co-founder and his influence on the business.

 

Dan Wieden, Co-Founder of Wieden+Kennedy, Dies at 77

Dan Wieden will forever be associated with one of the most creative independent agencies in the world. As half of Wieden+Kennedy, he coined perhaps the most recognizable tagline in history–Nike’s “Just Do It.” He died peacefully with his wife by his side in his home in Portland, Ore., at the age of 77 on Sept….

Wieden+Kennedy co-founder Dan Wieden dies at 77

The advertising icon co-founded Wieden+Kennedy in 1982.

American Eagle Soars Toward the Future

When you think about clothing brands that have a pulse on teenage fashion trends, American Eagle comes to mind. The clothing company has influenced many millennials’ and Gen Zers’ closets from their popular jeans to their iconic eagle hoodie. Now, American Eagle is reinventing the way people try on clothes with AR and even the…

Branding to LGBTQ+ Communities Should Be a Metrics Innovation Goldmine

Sometimes the most creative aspect of a campaign is its results. I’ve seen success measured in the number of phone calls to Sweden and the volume of “Lucky Iron Fish” distributed worldwide. Match.com could just tout memberships but instead measures the number of second dates they’ve made possible. It’s a more compelling metric. Many mighty…

Tuff’s Joe Mischo Directs 'EYE OF THE STORM’ Basketball Brand Film for New Balance

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Mischo composed the spot to channel these experiences into his love for basketball and the exploration of the internal and external states of dedicate

Off Madison Podcast: How Ads Are Still Getting Disability Representation Wrong

The number of disabled people worldwide is 15% of the population. And that number is expected to rise due to Covid. Still, only 1% of advertising actually reflects disabled consumers, and even that little percentage is rife with problematic portrayals that still center on non-disabled viewers. In Episode 4 of Off Madison, Adweek inclusion and…

Carolyn Everson joins Disney board

Former Facebook ad leader takes new role at Disney as the company pursues a fresh digital ad strategy.

California Pizza Kitchen Is Boycotting Pizza

If there is one thing California Pizza Kitchen (CPK) is known for, it’s, well, pizza. Founded in 1985 in Beverly Hills, the brand has become one of the best-known pizza chains in the country through the strength of its unique menu including, of course, the California-style pizza. Yet, for National Pizza Month 2022, the restaurant…

Diageo Lends Brand Clout to Genderless Apparel at NYFW With ‘Fluidity Is Freedom’

Private Policy, one of several fashion brands that has embraced the idea of genderless clothing, hit the runway at New York Fashion Week with a more anthropological sensibility than most marketers. As it has since its founding in 2016, Private Policy is interested in more than just capturing attention and sales as it competes for…

Meta Settles Data-Scraping Lawsuit Filed by Facebook in October 2020

In yet another example of the swift justice system in the U.S. at its finest, Meta reached a settlement in a lawsuit filed in October 2020 against two parties for data scraping. Then-Facebook director of platform enforcement and litigation Jessica Romero said in a Newsroom post when the suit was filed that BrandTotal, based in…

Marketing Morsels: Ryan Reynolds’ Mint Mobile Gets an AriZona Infusion, Tide’s Lucky Jersey Plea and More

Welcome to Marketing Morsels, a menu of delightful news items from the past week. Enjoy the assortment, from a Ryan Reynolds Mint Mobile stunt to a new beverage from Red Bull. Morsel #1: Ryan Reynolds infuses Mint Mobile with AriZona tea style price savings (sort of) A can of AriZona Iced Tea has been $0.99…

Live From Miami: Watch This Year’s Brandweek

After a two-year virtual hiatus, Brandweek made its triumphant return to a live stage earlier this month. From Sept. 12-16, the industry’s leading marketers and executives converged at the InterContinental hotel in Miami, Fla. Over the course of five days both in-person and virtual attendees had access to a variety of sessions that explored the…

These Bolivian Skaters Linked With Samsung to Change the Culture’s Perception of Women

For many Hispanic and Latinx communities, embracing culture is not only a way to reconnect with their ethnicity, but a part of their identity. However, like in any culture, there are aspects that are still rooted in gender inequality, misogyny, and machismo. In an effort to create change around the way women are viewed in…

Watch the newest commercials from GoDaddy, Best Western, Upwork and more

GoDaddy says, “Small business ‘firsts’ never stop coming.”