“Ir rápido e quebrar coisas” sempre foi e continua sendo o modus operandi das empresas de tech. Agora, porém, o impacto será sobre o seu trabalho — seja para o mal ou para o bem. A ideia da perda de trabalho para a IA já virou quase uma piada batida, mas o SXSW avaliou com …
Leia SXSW 2023: Humanos: os novos assistentes dos robôs (e vice-versa) na íntegra no B9.
Foria wants women to find the beauty in moments of pleasure-and be their own muses in the process. The pioneering female sexual wellness brand–which will celebrate a decade in the space next year–has launched its latest campaign centered on finding and creating these moments and sharing them for fun. Another enticement for consumers to participate?…
As one of the NCAA’s “Corporate Champions,” AT&T is typically granted carte blanche to have year-round activation presence at all its championship games. It comes as no surprise that the tech and telecom juggernaut expanded its omnipresence to include the airwaves during the hotly anticipated March Madness tournament. This year, the brand unleashed “Madness Loves…
The Biden administration is pushing TikTok’s Chinese owners to sell the app or face a possible ban. But there are many complications to finding a suitor.
The partnership between Axe and Lil Baby already had the sweet smell of success, given the rapper’s open affection toward the brand prior to his stratospheric rise. But the duo’s latest campaign–by way of The Martin Agency–drives that point home as they find creative ways to introduce Gen Z to the world of fine fragrances….
Some creators are looking to diversify their platform mix.
The lack of real equity has left some feeling hollow during Women’s History Month. Ad insiders weigh in on which brands hit the mark this year.
Recruiters are calling Austin Anglin, an art director at the independent Atlanta agency 22Squared. They aren’t interested in interviewing him. Instead, they want to reach an art director named Alex Irving. The caveat? Irving isn’t human. They’re the pseudonym behind the AI-produced creative portfolio Anglin created with his co-worker, 22Squared senior copywriter Emmy Murf. Using…
Snapchat’s “Director Mode” gives creators access to a variety of tools they can use when creating Snaps. One of these tools allows users to change the playback speed of their video clips. With this tool, users can cause clips to play slower or faster than they normally would. Our guide will show you how to…
To underscore the beauty industry’s role in driving inclusion, Sephora tapped TBWAChiatDay LA to lead creative ideation and execution for its 2023 holiday campaign, eyeing the agency’s commitment to multicultural messaging. Sephora’s long term holiday campaign, dubbed “It’s The Beauty You Give,” rejects heteronormative holiday tropes by casting diverse couples and families in compilations that…
“Me parece que, para muitas empresas, greenwashing parece ser uma boa estratégia no momento.” Sim. O uso da causa do meio ambiente é uma estratégia de desinformação para muitas empresas, de acordo com Stanton Thomas, VP sênior de sustentabilidade da empresa de software o9. Enquanto der para ganhar dinheiro com o que polui, mentir vira …
Leia SXSW 2023: Procura-se um futuro pra sonhar na íntegra no B9.
Snapchat’s “Multi Snap” feature allows users to quickly capture multiple photo and/or video Snaps and then edit them individually before sharing them. Our guide will show you how to use the Multi Snap feature in the Snapchat mobile application. Note: These screenshots were captured in the Snapchat app on iOS. Step 1: On Snapchat’s camera…
Jeep enthusiasts go on a “bear hunt” (for a bear that’s not an actual bear).
Platforms are increasingly stepping up to provide resources to ad agencies just to keep client work moving, sources say.
Benefits include a pipeline for new talent and a halo effect among other demographic groups.
The lifestyle publisher Dotdash Meredith, which houses titles including Better Homes & Gardens and Southern Living, has partnered with Pinterest to produce 180 original, seasonally aligned vertical videos. Pinterest will fund the creation of the content, but it wouldn’t share financial specifics. The year-long deal follows on the heels of two similar tie-ups struck by…
Ad Age’s take on the hottest celebrity marketing moves of the past month.
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