SXSW 2023: Humanos: os novos assistentes dos robôs (e vice-versa)


“Ir rápido e quebrar coisas” sempre foi e continua sendo o modus operandi das empresas de tech. Agora, porém, o impacto será sobre o seu trabalho — seja para o mal ou para o bem.  A ideia da perda de trabalho para a IA já virou quase uma piada batida, mas o SXSW avaliou com …

Leia SXSW 2023: Humanos: os novos assistentes dos robôs (e vice-versa) na íntegra no B9.

Foria Encourages Women to Find the Art in Their ‘O-Face’ in Pleasure-Centric Campaign

Foria wants women to find the beauty in moments of pleasure-and be their own muses in the process. The pioneering female sexual wellness brand–which will celebrate a decade in the space next year–has launched its latest campaign centered on finding and creating these moments and sharing them for fun. Another enticement for consumers to participate?…

ZIJkant – It's Handy to have a dick (2023) 2:00 (Belgium)


PSA & Public Interest

“Dick head, you’re such a dick-head” – I don’t know which is the best part here?

AT&T’s Lily Hams It Up With NCAA Stars—Past and Present—in March Madness Ad Blitz

As one of the NCAA’s “Corporate Champions,” AT&T is typically granted carte blanche to have year-round activation presence at all its championship games. It comes as no surprise that the tech and telecom juggernaut expanded its omnipresence to include the airwaves during the hotly anticipated March Madness tournament. This year, the brand unleashed “Madness Loves…

Sanctuary Director Kayla Abuda Galang Wins Special Jury Award at SXSW 2023 For Her Short Film“When You Left Me On That Boulevard”



TikTok Could Be a Hard Sell to Potential Buyers

The Biden administration is pushing TikTok’s Chinese owners to sell the app or face a possible ban. But there are many complications to finding a suitor.

Axe and Lil Baby’s Foray Into Fine Fragrances Passes Gen Z’s Smell Test

The partnership between Axe and Lil Baby already had the sweet smell of success, given the rapper’s open affection toward the brand prior to his stratospheric rise. But the duo’s latest campaign–by way of The Martin Agency–drives that point home as they find creative ways to introduce Gen Z to the world of fine fragrances….

TikTok ban threat forces creators to rethink Instagram and YouTube as revenue streams

Some creators are looking to diversify their platform mix.

Top Women’s History Month 2023 campaigns

The lack of real equity has left some feeling hollow during Women’s History Month. Ad insiders weigh in on which brands hit the mark this year. 

This Agency’s ChatGPT Experiment Prompted Recruiters to Request Interviews With an AI

Recruiters are calling Austin Anglin, an art director at the independent Atlanta agency 22Squared. They aren’t interested in interviewing him. Instead, they want to reach an art director named Alex Irving. The caveat? Irving isn’t human. They’re the pseudonym behind the AI-produced creative portfolio Anglin created with his co-worker, 22Squared senior copywriter Emmy Murf. Using…

Snapchat: How to Change a Snap’s Playback Speed

Snapchat’s “Director Mode” gives creators access to a variety of tools they can use when creating Snaps. One of these tools allows users to change the playback speed of their video clips. With this tool, users can cause clips to play slower or faster than they normally would. Our guide will show you how to…

 Sephora Taps TBWAChiatDay LA for Its 2023 Holiday Creative

To underscore the beauty industry’s role in driving inclusion, Sephora tapped TBWAChiatDay LA to lead creative ideation and execution for its 2023 holiday campaign, eyeing the agency’s commitment to multicultural messaging. Sephora’s long term holiday campaign, dubbed “It’s The Beauty You Give,” rejects heteronormative holiday tropes by casting diverse couples and families in compilations that…

David Byrne dusts off his giant suit in teaser for remastered "Stop Making Sense"


It’s been almost 40 years since Talking Heads’ “Stop Making Sense” concert film was released.

SXSW 2023: Procura-se um futuro pra sonhar


“Me parece que, para muitas empresas, greenwashing parece ser uma boa estratégia no momento.” Sim. O uso da causa do meio ambiente é uma estratégia de desinformação para muitas empresas, de acordo com Stanton Thomas, VP sênior de sustentabilidade da empresa de software o9. Enquanto der para ganhar dinheiro com o que polui, mentir vira …

Leia SXSW 2023: Procura-se um futuro pra sonhar na íntegra no B9.

Snapchat: How to Use Multi Snap

Snapchat’s “Multi Snap” feature allows users to quickly capture multiple photo and/or video Snaps and then edit them individually before sharing them. Our guide will show you how to use the Multi Snap feature in the Snapchat mobile application. Note: These screenshots were captured in the Snapchat app on iOS. Step 1: On Snapchat’s camera…

Watch the newest commercials from Jeep, Kohl’s, Coors Light and more

Jeep enthusiasts go on a “bear hunt” (for a bear that’s not an actual bear).

Understaffed media agencies are turning to Google and other tech firms for help—inside the 'terrible mess'

Platforms are increasingly stepping up to provide resources to ad agencies just to keep client work moving, sources say.

Black marketers in advertising—why diversity leads to increased ROI and authenticity

Benefits include a pipeline for new talent and a halo effect among other demographic groups.

Dotdash Meredith Pens Pinterest Partnership, Joining Condé Nast and Tastemade

The lifestyle publisher Dotdash Meredith, which houses titles including Better Homes & Gardens and Southern Living, has partnered with Pinterest to produce 180 original, seasonally aligned vertical videos. Pinterest will fund the creation of the content, but it wouldn’t share financial specifics. The year-long deal follows on the heels of two similar tie-ups struck by…

The top 5 celebrity brand collabs you need to know about right now

Ad Age’s take on the hottest celebrity marketing moves of the past month.