How insurance brand Acrisure used stadium naming rights deals to spark new marketing approach

CMO Elliott Bundy on how the insurance and fintech player jump-started awareness by putting its name on Pittsburgh Steelers stadium and other venues.

When Does it Make Sense to Centralize Your Marketing Department?

There is a cyclical trend within global marketing teams, vacillating from a centralized structure to one that is decentralized. Which way a brand goes depends largely on the economy and the cost savings that can be had. Despite success by major brands in running local, decentralized teams, the pendulum is swinging toward more centralized systems….

Inside agencies' AI practices and how they're working with clients

Over the past six months, there has been an increase in agencies launching practices around AI.

As Chatbots Spread, Conservatives Dream About a Right-Wing Response

After criticizing A.I. companies for liberal bias, programmers started envisioning right-wing alternatives, making chatbots a new front in the culture wars.

Want to Engage Your Customers? Align Marketing and Sales Strategies

With macroeconomic headwinds globally placing a squeeze on revenue growth, organizations are prioritizing an alignment of their sales and marketing strategies to better engage target customers, new research has discovered. According to Gartner, which polled 200 sales leaders at the end of last year, the majority of sales organizations have faced challenges in bringing their…

Deceptive marketing—how to avoid brand damage and regulatory scrutiny

4 ways to correctly manage influencers, environmental claims and customer reviews.

How Video Game Experiences Help Brands Steer Purchase Decisions

With global video game revenue expected to hit $365 billion by the end of 2023, and users expected to reach 3 billion by 2027, there is an incredible opportunity for brands to reach a massive untapped audience. And it turns out, younger gamers are increasingly persuasive when it comes to what their parents buy. Research…

Project Firefly: Adobe integra inteligência artificial aos seus softwares de design e marketing

Adobe Firefly

A Adobe anunciou hoje (21) o lançamento do Project Firefly, uma iniciativa para integrar recursos de inteligência artificial (IA) aos seus softwares de design e marketing. Com o objetivo de transformar a experiência do usuário e aumentar a produtividade, a empresa busca equilibrar o uso de IA generativa com as preocupações de criadores e artistas …

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SXSW 2023: Dessa vez Austin me assustou mais que inspirou, culpa dos próximos sete anos


A essa altura você já leu uma penca de artigos sobre SXSW 2023, entendeu que a Web nunca mais será a mesma e que a Inteligência Artificial (IA) veio para ficar de vez e vai ser nosso assistente para tudo já, já, como parte primária da vida. A IA não vai roubar o job dos …

Leia SXSW 2023: Dessa vez Austin me assustou mais que inspirou, culpa dos próximos sete anos na íntegra no B9.

Mais tecnológicos e mais (ou menos) humanos?


Estamos diante de uma transformação radical na maneira como as informações são coletadas e compartilhadas. Nem bem conseguimos compreender os prós e os contras da era digital e já temos que dar conta de avaliar a chegada de uma nova internet, baseada em inteligência artificial. Como compreender os novos modelos de interação que serão incorporados …

Leia Mais tecnológicos e mais (ou menos) humanos? na íntegra no B9.

Fox and Dominion Urge Judge to Rule on Case

At the start of a pretrial hearing for the $1.6 billion defamation trial, the judge said he was still weighing whether to issue a summary judgment.

Soberchella: Booze-Free Bars Are Coming to the Famous Desert Music Festival

A tiny booze-free bottle shop in Los Angeles has landed a first-of-its-kind deal with Coachella for on-site bars during both weekends of the upcoming desert music festival. The New Bar, which opened its doors in July and quickly cemented its place as a community hub, will be the official nonalcoholic retail partner of the nearly…

Warren Boroson, Who Surveyed Psychiatrists on Goldwater, Dies at 88

The defeated Republican presidential candidate sued Mr. Boroson and the magazine he worked for, saying it had libeled him for suggesting that he was mentally unfit for the presidency.

Some Advertisers Slowly Test Other Platforms Ahead of TikTok’s Congress Testimony

As TikTok faces a possible U.S. ban for national security reasons, with CEO Shou Zi Chew testifying before Congress this week, analysts suggest advertisers explore other platforms to reach their audiences. “But there is no need for immediate action just yet,” said Insider Intelligence analyst, Jasmine Enberg. The U.S. accounts for roughly half of TikTok’s…

The Speed of Culture Podcast: Staying Ahead of Culture and Technology

What does it take to excel in a multi-industry marketing career? To find out, we sat down with Frank Cooper III, chief marketing officer at Visa. With a wealth of experience spanning multiple industries, from developing financial literacy to finding your purpose, Cooper III is an expert in his field and has some invaluable advice…

Google abre acesso limitado ao Bard, rival do ChatGPT


O Google lançou hoje acesso limitado ao Bard, um rival do ChatGPT, disponível inicialmente para usuários selecionados nos EUA e no Reino Unido. Ainda não há previsão de lançamento para o público em geral. Bard é descrito como um complemento à busca do Google e é projetado para ajudar os usuários a gerar rascunhos de …

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Coke Studio: Coca-Cola pretende unir música e tecnologia com ativação no Lollapalooza Brasil 2023

Coca-Cola Lollapalooza 2023

A Coca-Cola anunciou que estará presente no Lollapalooza Brasil 2023 com uma estrutura de 600m² chamada Coke Studio, localizada no centro do festival. O espaço é voltado para proporcionar experiências únicas entre o público, música e tecnologia, seguindo a filosofia global da marca, “A Magia Acontece”. O Lollapalooza ocorrerá de 24 a 26 de março …

Leia Coke Studio: Coca-Cola pretende unir música e tecnologia com ativação no Lollapalooza Brasil 2023 na íntegra no B9.

The Speed of Culture Podcast: How Music and Investing Work Together

What does being a DJ and investing have in common? It might seem like nothing. But Mick Batyske found a way to combine them and build an incredible career. In this episode of The Speed of Culture podcast, Suzy founder and CEO Matt Britton sits down with Batyske–DJ, investor, adviser and speaker at MICK–to discuss…

Lego Group prepares for global media review

The account has been handled by Initiative since 2017.

Why There Is Talk of a Writers’ Strike in Hollywood

TV and movie writers want more money, but Hollywood companies say the demands ignore economic realities. The deadline to sort out those differences is approaching.