Feb
14
AMC Networks restructures sales division to merge linear and digital deals
Posted in: UncategorizedThe media company looks to simplify the sales process ahead of this year’s upfront.
Feb
14
B-Reel Films Adds Emotion-inspiring Director Sacarias Kiusalaas to U.S. Roster
Posted in: Uncategorized
Feb
14
Banker CIBC Doesn’t Want Couples to Sugarcoat Financial Discussions This Valentine’s Day
Posted in: UncategorizedMoney problems are one of the leading causes of divorce, and couples who regularly discuss their household budget and debts report having happier relationships than those who avoid the subject. The Canadian Imperial Bank of Commerce, known as CIBC, is drawing attention to the connection between love and money with a campaign from Courage that…
Feb
14
Brave Commerce Podcast: Creating a Human-Centric Brand
Posted in: UncategorizedOn this episode of Brave Commerce, Esi Eggleston Bracey, president of Unilever USA and CEO of personal care, North America, talks about creating a human-centric brand. From her work at P&G to developing Febreze, Bracey has found ways to drive profits while helping people. As national demographics shift, brands need to change and increasingly personalize…
Feb
14
The Centre for Addiction and Mental Health (CAMH) – No One is Left Behind (2023) (Canada)
Posted in: Uncategorized
Feb
14
Dunkin’ – ‘Drive-Thru’ Outtakes Starring Ben Affleck – (2023) :60 (USA)
Posted in: Uncategorized
Food
Ben Affleck was having fun when he took over at the Dunkin Donut drive-through in his old hometown, so much so that he ad-libbed a bunch of silly thin
Feb
14
Instagram: How to Manage Your Interests
Posted in: UncategorizedInstagram allows users to mark topics they’re interested in in order to influence the suggested content they’ll see as they use the photo- and video-sharing platform. Users can flag interests in a variety of categories, such as “Pop Culture,” “Humor” and “Music.” Our guide will show you how to manage your interests in the Instagram…
Feb
14
‘Impossible Is Nothing’ With Adidas and Two-Time Kansas City Chiefs MVP Patrick Mahomes
Posted in: UncategorizedThroughout his career as an athlete, Patrick Mahomes has been defying the odds. Though that’s true dating back to his early days in college sports, and doubly so for his recent success with the Kansas City Chiefs–he’s helped lead the team to three Super Bowls since 2019 and, as of the big game on Feb….
Feb
14
How DE&I media investments may be impacted by the economy
Posted in: UncategorizedMagna hosted its third annual Equity Upfront, where programmers shared 2023 outlooks and how advertisers can diversify their media budgets.
Feb
14
How Nissan used TikTok creators to promote its new electric vehicle
Posted in: UncategorizedThe automaker invited hundreds of TikTok users to share videos of themselves pronouncing the name of the Nissan Ariya, its latest EV.
Feb
14
Google’s Latest Adjustments to Topics, Again, Favors Large Publishers
Posted in: UncategorizedPrivacy Sandbox proposal Topics is dealing another blow to smaller publishers. The Topics proposal suggests grouping users by interest-based cohorts based on browsing history, like auto or fitness, created by the browser and shared with a site–and its ad partners–when a user visits. In Google’s January quarterly progress report, to assuage European antitrust regulators, it…
Feb
14
Valentine’s Day 2023—see this year’s campaigns from Teleflora to Denny’s
Posted in: UncategorizedFrom edible scorpions to plant-based cheese, there’s something here everyone can love.
Feb
14
Oriel Davis-Lyons on offering Black creatives the chance to build a world-class portfolio
Posted in: UncategorizedThe Mother New York chief creative officer celebrates the community of alumni, mentors, tutors, speakers and sponsors who are all connected by ONE School.
Feb
14
Super Bowl marketing has a real problem—too many ads and not enough campaigns
Posted in: UncategorizedNo matter how fun, commercials can’t stand on their own for very long.
Feb
14
The Toll That Twitter’s Glitches Is Taking on Chinese Activists
Posted in: UncategorizedAs the Elon Musk-owned social media service encounters interruptions and bugs, Chinese dissidents and activists said they feared they were being muzzled.
Feb
14
Ad Age Small Agency Awards open today and include new categories
Posted in: UncategorizedThe final deadline for Ad Age Small Agency Awards 2023 submissions is April 26.
Feb
14
How CMOs Can Lead the Way on ChatGPT
Posted in: UncategorizedRecently, I gave ChatGPT, OpenAI’s artificially intelligent content creator, the following prompt: “Write a five-sentence paragraph about what ChatGPT means for chief marketing officers and marketing organizations.” Here’s what it generated in a matter of seconds: ChatGPT is a cutting-edge technology that holds great promise for chief marketing officers and marketing organizations. It uses advanced…
Feb
14
The Future of Marketing Is Earned
Posted in: UncategorizedIn May 1998, a tank waving a Union Jack rolled through the streets of New York toward Times Square. Once there, the armored vehicle smashed through a wall of stacked cola cans. The intended message: America’s soft drink giants, Coke and Pepsi, were under attack. Onboard was flamboyant British entrepreneur Richard Branson, who was promoting…
Feb
14
Getting Back to the Basics of Human Connection
Posted in: UncategorizedAdvertising is the only language of communication between the consumer and the brand. If you personify brands, and a consumer’s experience with a product is the equivalent to a romantic courtship, then advertising is really about establishing the trust that gets you there. It’s about uncovering, understanding and linking the needs and aspirations of one…
Feb
14
The Real Ways Synthetic Data Is Changing Advertising
Posted in: UncategorizedData is the lifeline for digital advertising. As the digital landscape continues to change, so too will data. Whether it’s evolving data privacy regulations or third-party cookie deprecation, access to high-quality data–data that’s clean, well structured and free of bias–is a challenge for marketing organizations. As data becomes increasingly difficult to collect, store and activate,…
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