Feb
23
6 Podcasts to Help Tackle Your Climate Anxiety
Posted in: UncategorizedThese shows, full of passionate reporting, will leave you better informed and perhaps less prone to doom paralysis.
Feb
23
Peacock’s Bel-Air Turns Season 2 Upside Down With Fresh Slate of Brand Partners
Posted in: UncategorizedPeacock’s steely Bel-Air series returns for season two today, and the NBCUniversal streaming service lined up a host of brands to back the reboot. The first season of the show became one of Peacock’s most-watched original series after it debuted on Super Bowl Sunday last year, and brands like Lexus are happy to make a…
Feb
23
Watch the newest commercials from USPS, Domino’s, HomeGoods and more
Posted in: UncategorizedThe 1993 Reel 2 Real hit “I Like to Move It” serves as the soundtrack for a United States Postal Service spot.
Feb
23
John Motson, BBC’s Voice of Soccer for Five Decades, Dies at 77
Posted in: UncategorizedThe broadcaster announced English soccer’s biggest moments, including 10 World Cups.
Feb
23
WPP CEO Mark Read on Continued Simplification, ChatGPT and Kantar
Posted in: UncategorizedWPP expects demand from clients to remain strong for the coming year having recorded a like-for-like revenue increase of 6.7% for 2022 while continuing to evolve its operating model and structure. It now also faces speculation that it may sell off its remaining 40% holding in data and research business Kantar. The agency network, which…
Feb
23
WPP CEO says Twitter is 'more stable' and that AI is 'fundamental' to its business
Posted in: UncategorizedMark Read’s comments come as holding company’s forecast indicates that companies will continue spending to reach consumers.
Feb
23
Science Fiction Magazines Battle a Flood of Chatbot-Generated Stories
Posted in: UncategorizedWhile the deluge has become a nuisance, the stories are easy to spot. The writing is “bad in spectacular ways,” one editor said.
Feb
23
Spectrum Is Helping Smaller Brands Make AI-Generated TV Commercials
Posted in: UncategorizedAs brands experiment with recent advances in generative machine learning, one of the nation’s biggest cable companies is offering small and medium-sized businesses the means to generate and place television commercials with artificial intelligence. Spectrum Reach, the ad sales arm of cable giant Charter, is rolling out a new tool that will pull information and…
Feb
23
How generative AI is creating custom content in email marketing
Posted in: UncategorizedThe scale made possible by AI bots is finding a use case in a tried-and-trusted marketing channel.
Feb
23
John Motson, BBC’s Voice of Soccer for Five Decades, Dies at 77
Posted in: UncategorizedThe broadcaster announced English soccer’s biggest moments, including 10 World Cups.
Feb
23
Lack of Standardization Stalls Media Decarbonization Efforts
Posted in: UncategorizedAgencies and ad-tech vendors are working to clean up the media supply chain–environmentally speaking. But real progress will be slow without common agreed-upon measurements. Last week, WPP’s GroupM announced an updated version of its carbon calculator, based on the media decarbonization methodology released last July. It lets agencies estimate the carbon emissions of a client’s…
Feb
23
What Formula 1 racing can teach agencies about productivity
Posted in: UncategorizedHow real speed is the result of thoughtful and measured action.
Feb
23
Tailor Your Content, Media and Messaging With Intent Data
Posted in: UncategorizedOne thing is top of mind for marketers across the board in 2023: driving operational efficiency. With a recession looming on the horizon, it’s high time for businesses of all sizes to start planning and executing more precise go-to-market strategies or risk losing clients to savvier competitors. Enter account-based marketing (ABM), a strategy that go-to-market…
Feb
23
Steve Stoute on the making of a legendary Reebok commercial
Posted in: UncategorizedThe founder and CEO of Translation and UnitedMasters on how he won over the naysayers and made marketing history.
Feb
23
How Starbucks is using Twitch to find new consumers
Posted in: UncategorizedThe coffee chain’s partnership with freestyle rapper Harry Mack is part of a wider move to engage “younger, digitally savvy audiences.”
Feb
23
How Ukraine’s Ad Sector Built a Social Content Company to Alter Perceptions of the War-Torn Nation
Posted in: UncategorizedOn the anniversary of Russia’s invasion of Ukraine, a state-affiliated, yet independently run media organization is stepping up its mission to make a difference and tell human stories amid the inhumanity of war. While the war is fiercest on the frontlines, Ukraine’s advertising and creative sectors continue their fight in the information war. Once heavily…
Feb
23
The top 5 brand TikToks you need to know about right now
Posted in: UncategorizedAd Age’s take on the top brand TikTok videos of the past month.
Feb
23
The Athletic Launches F1 Coverage, Rounding Out Its Sporting Calendar
Posted in: UncategorizedThe sports media publisher The Athletic, which The New York Times acquired last January for $550 million, is expanding coverage into the world of Formula 1 racing, spurred by growing audience appetite in a relatively under-reported area of the sporting world. The new vertical will be helmed at launch by a team of three reporters,…
Feb
23
Kolkata International Film Festival By Genesis
Posted in: UncategorizedAgency: Genesis Advertising Private Limited
Founder and MD: Ujjal Sinha
Creative Director : Partha Chowdhury
Art Director: Sumit Mallick
Senior Art Director : Saptadip Dey Sarkar
Senior Bangla Copy: Akash Chakrabarty
Senior English Copy: Mahasweta Chakraborti.
Cinema specialist: Sadeep Bhattacharjee
Account Director: Arnab Dey
Feb
23
Heinz Wants to Give Rescued Man a New Boat, But Has to Find Him First
Posted in: UncategorizedA man who was lost at sea for 24 days–surviving on only ketchup, spices and rainwater–has proven to be elusive now that he’s back on dry land. And Kraft-Heinz is asking for help in locating Elvis Francois, who made international news last month when he was rescued 120 nautical miles off Colombia. The legacy brand,…
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