Mar
16
US demands TikTok’s Chinese owners sell stakes or face ban
Posted in: UncategorizedTikTok’s leadership has been discussing the possibility of separating from ByteDance Ltd.
Mar
16
Silencie o caos: novo comercial da Apple promove o cancelamento de ruído dos AirPods Pro
Posted in: Uncategorized
A função de Cancelamento Ativo de Ruído dos AirPods Pro é a protagonista do novo comercial da Apple. Ao som de uma releitura do clássico “Where Is My Mind?” dos Pixies, interpretada por Tkay Maidza, a personagem do filme se isola do caos, entre britadeiras e buzinas. Criada pela TBWAMedia Arts Lab e produzida pela …
Leia Silencie o caos: novo comercial da Apple promove o cancelamento de ruído dos AirPods Pro na íntegra no B9.
Mar
16
Timberland Honors Hip-Hop Trailblazers Who Made Blue Collar Boots Cool
Posted in: UncategorizedEvery brand is tempted to create its own version of Timberland’s new tagline, “This Is Not a Boot.” Whether that lives on a billboard ad or in a brand purpose statement from their CMO, marketers want to convince consumers that purchasing their product represents an ethos that cannot be confined to consumerism. By connecting the…
Mar
16
Bank Collapse Causes Ripple Effects Across the Digital Advertising Industry
Posted in: UncategorizedSilicon Valley Bank’s collapse has destabilized the publishers, ad-tech firms and advertisers intertwined with the tech-focused bank. In the days since, unaffected companies have been serving as ballasts, offering relief payments to publishers and paying out existing publisher clients early. Other industry-wide tremors include publishers and tech firms moving money elsewhere and potentially needing to…
Mar
16
How Heinz is using Fortnite to push its environmental efforts
Posted in: UncategorizedThe campaign from Gut São Paulo aims to teach gaming audiences about soil health.
Mar
15
At SXSW, Brands and Activists Chart a More Sustainable Path Forward
Posted in: UncategorizedSustainability and environmental issues have been a part of South by Southwest’s focus for more than a decade–and this year was no different, with brands like Ben & Jerry’s, Patagonia and Slack bringing green messaging to the Texas capital through more creative mediums. Since former U.S. vice president Al Gore gave a keynote on climate…
Mar
15
Kellogg reveals names for spinoff businesses—Kellanova and WK Kellogg Co
Posted in: UncategorizedKellogg spinoff Kellanova signals a “global snacking powerhouse,” CEO says.
Mar
15
Adweek Creator Visionary Awards 2023: Call for Nominations
Posted in: UncategorizedGet ready to log in: Adweek’s Creator Visionary Awards are back for a third year. Over the years, social media has evolved beyond basic communication to become an all-encompassing necessity for creativity and progress. With an aim to carve out a differentiated space for themselves and their community of supporters, creators are often born of…
Mar
15
SXSW 2023: Estar aqui é um privilégio tremendo
Posted in: Uncategorized
Após alguns dias de atraso – graças a quantidade insana de atividades, conteúdo e experiências-, como prometido, preparei um breve resumo sobre os meus destaques dos últimos dias no SXSW. O evento segue surpreendendo positivamente em vários aspectos. Sigo assistindo keynotes e painéis que trazem debates sobre nosso mundo no futuro. No sábado, o painel …
Leia SXSW 2023: Estar aqui é um privilégio tremendo na íntegra no B9.
Mar
15
Beleza sem filtros: Dove e influenciadores combatem o Bold Glamour do TikTok
Posted in: Uncategorized
O recém-lançado filtro Bold Glamour do TikTok alcançou mais de 20 milhões de downloads e tem sido alvo de muito espanto (pela qualidade da tecnologia de inteligência artificial generativa) e também de controvérsia, conforme discutimos no Braincast 492. A Dove, porém, resolveu se posicionando contra o filtro e os inatingíveis padrões de beleza que ele …
Leia Beleza sem filtros: Dove e influenciadores combatem o Bold Glamour do TikTok na íntegra no B9.
Mar
15
Magnolia Bakery Takes Flight With Monos for Limited Edition Luggage Collection
Posted in: UncategorizedMagnolia Bakery has had such a presence in popular culture over the past couple of decades that it has inspired actual trips to the Big Apple just for a taste of its famed treats. If you’re the kind of person to hop on a plane in pursuit of banana pudding, then the brand’s newest partnership…
Mar
15
General Mills and Kimberly-Clark launch media reviews in potential blow to Mindshare
Posted in: UncategorizedReviews follow the sudden departure of Amanda Richman as Mindshare’s North America CEO.
Mar
15
"The Jensen Project" uses Sky Writing to expose sex traffickers' social media tactics.
Posted in: Uncategorized
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No Fixed Address exposes the messages to equip girls with the knowledge and resources to recognise the dirty tactics of sex traffickers online
Mar
15
Roblox Will Ban All Advertising Aimed at Children Under 13 With New Standards
Posted in: UncategorizedRoblox will no longer allow advertisements aimed at children under 13 as part of a set of standards the company is rolling out to more clearly define and govern promotions placed by developers within its platform. The gaming hub’s latest updated set of rules now defines advertising as any content within its metaverse world designed…
Mar
15
McDonald's hires Chipotle exec to lead restaurant openings
Posted in: UncategorizedThe new senior VP and chief development officer will help with McDonald’s accelerated restaurant opening plan in the U.S.
Mar
15
Preymaker Welcomes Production Firepower, adding Clairellen Wallin & Mike Pullan
Posted in: Uncategorized
Mar
15
Vice Media’s New Co-CEOs Vow to Stay the Course
Posted in: UncategorizedThe new chief executive officers of Vice Media, Bruce Dixon and Hozefa Lokhandwala, laid out their commercial strategy for the embattled company in an interview Tuesday, offering a vision largely identical to the one shared by their predecessor, Nancy Dubuc. The co-CEOs, who assumed the shared role in February three days after Dubuc resigned, stressed…
Mar
15
Estrid – For Human Beauty (2023) :50 (UK)
Posted in: Uncategorized
Mar
15
Dove’s Latest Campaign Turns Its Back on TikTok’s Bold Glamour Filter
Posted in: UncategorizedTikTok’s new Bold Glamour filter has been downloaded more than 16 million times since it launched last month. Dove is taking a stand against it and the unrealistic beauty standards it perpetuates in an influencer-led campaign from Ogilvy and David. Part of the long-running Dove Self-Esteem Project, the #TurnYourBack effort kicked off March 9 with…
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