Mar
17
Marketing winners and losers of the week
Posted in: UncategorizedDollar General capitalizes on “the ill wind of inflation” and Chase gains customers—plus, why it was a bad week for the Wall Street Journal and Epic Games.
Mar
17
Advertisers Get Ahead of Potential Privacy Hiccups in Data Clean Rooms
Posted in: UncategorizedFor all marketer excitement about the capabilities of data clean rooms, there has been a growing misconception that the data within them is automatically privacy safe. While there haven’t (yet) been any high-profile data breaches connected with clean rooms, some in the ad industry are trying to limit the likelihood that there will be, and…
Mar
17
What does Web3 mean for brands? Find out May 9 and 10
Posted in: UncategorizedWhat you need to know about the 2023 Ad Age Web3 Marketing Summit.
Mar
17
CNN’s Prime-Time Experiment Is Off to a Slow Start
Posted in: UncategorizedViewership is down in the early going of CNN’s new 9 p.m. programming strategy, as the network tries to reinvent itself.
Mar
17
Why law firm CMOs are taking on more diversity responsibilities
Posted in: UncategorizedCorporate clients increasingly are demanding diverse attorney teams and legal advice on their own DE&I efforts.
Mar
17
SXSW 2023: Humanos: os novos assistentes dos robôs (e vice-versa)
Posted in: Uncategorized
“Ir rápido e quebrar coisas” sempre foi e continua sendo o modus operandi das empresas de tech. Agora, porém, o impacto será sobre o seu trabalho — seja para o mal ou para o bem. A ideia da perda de trabalho para a IA já virou quase uma piada batida, mas o SXSW avaliou com …
Leia SXSW 2023: Humanos: os novos assistentes dos robôs (e vice-versa) na íntegra no B9.
Mar
17
Foria Encourages Women to Find the Art in Their ‘O-Face’ in Pleasure-Centric Campaign
Posted in: UncategorizedForia wants women to find the beauty in moments of pleasure-and be their own muses in the process. The pioneering female sexual wellness brand–which will celebrate a decade in the space next year–has launched its latest campaign centered on finding and creating these moments and sharing them for fun. Another enticement for consumers to participate?…
Mar
17
ZIJkant – It's Handy to have a dick (2023) 2:00 (Belgium)
Posted in: Uncategorized
none
PSA & Public Interest
“Dick head, you’re such a dick-head” – I don’t know which is the best part here?
Mar
17
AT&T’s Lily Hams It Up With NCAA Stars—Past and Present—in March Madness Ad Blitz
Posted in: UncategorizedAs one of the NCAA’s “Corporate Champions,” AT&T is typically granted carte blanche to have year-round activation presence at all its championship games. It comes as no surprise that the tech and telecom juggernaut expanded its omnipresence to include the airwaves during the hotly anticipated March Madness tournament. This year, the brand unleashed “Madness Loves…
Mar
16
Mar
16
TikTok Could Be a Hard Sell to Potential Buyers
Posted in: UncategorizedThe Biden administration is pushing TikTok’s Chinese owners to sell the app or face a possible ban. But there are many complications to finding a suitor.
Mar
16
Axe and Lil Baby’s Foray Into Fine Fragrances Passes Gen Z’s Smell Test
Posted in: UncategorizedThe partnership between Axe and Lil Baby already had the sweet smell of success, given the rapper’s open affection toward the brand prior to his stratospheric rise. But the duo’s latest campaign–by way of The Martin Agency–drives that point home as they find creative ways to introduce Gen Z to the world of fine fragrances….
Mar
16
TikTok ban threat forces creators to rethink Instagram and YouTube as revenue streams
Posted in: UncategorizedSome creators are looking to diversify their platform mix.
Mar
16
Top Women’s History Month 2023 campaigns
Posted in: UncategorizedThe lack of real equity has left some feeling hollow during Women’s History Month. Ad insiders weigh in on which brands hit the mark this year.
Mar
16
This Agency’s ChatGPT Experiment Prompted Recruiters to Request Interviews With an AI
Posted in: UncategorizedRecruiters are calling Austin Anglin, an art director at the independent Atlanta agency 22Squared. They aren’t interested in interviewing him. Instead, they want to reach an art director named Alex Irving. The caveat? Irving isn’t human. They’re the pseudonym behind the AI-produced creative portfolio Anglin created with his co-worker, 22Squared senior copywriter Emmy Murf. Using…
Mar
16
Snapchat: How to Change a Snap’s Playback Speed
Posted in: UncategorizedSnapchat’s “Director Mode” gives creators access to a variety of tools they can use when creating Snaps. One of these tools allows users to change the playback speed of their video clips. With this tool, users can cause clips to play slower or faster than they normally would. Our guide will show you how to…
Mar
16
Sephora Taps TBWAChiatDay LA for Its 2023 Holiday Creative
Posted in: UncategorizedTo underscore the beauty industry’s role in driving inclusion, Sephora tapped TBWAChiatDay LA to lead creative ideation and execution for its 2023 holiday campaign, eyeing the agency’s commitment to multicultural messaging. Sephora’s long term holiday campaign, dubbed “It’s The Beauty You Give,” rejects heteronormative holiday tropes by casting diverse couples and families in compilations that…
Mar
16
David Byrne dusts off his giant suit in teaser for remastered "Stop Making Sense"
Posted in: Uncategorized
Entertainment
It’s been almost 40 years since Talking Heads’ “Stop Making Sense” concert film was released.
Mar
16
SXSW 2023: Procura-se um futuro pra sonhar
Posted in: Uncategorized
“Me parece que, para muitas empresas, greenwashing parece ser uma boa estratégia no momento.” Sim. O uso da causa do meio ambiente é uma estratégia de desinformação para muitas empresas, de acordo com Stanton Thomas, VP sênior de sustentabilidade da empresa de software o9. Enquanto der para ganhar dinheiro com o que polui, mentir vira …
Leia SXSW 2023: Procura-se um futuro pra sonhar na íntegra no B9.
Mar
16
Snapchat: How to Use Multi Snap
Posted in: UncategorizedSnapchat’s “Multi Snap” feature allows users to quickly capture multiple photo and/or video Snaps and then edit them individually before sharing them. Our guide will show you how to use the Multi Snap feature in the Snapchat mobile application. Note: These screenshots were captured in the Snapchat app on iOS. Step 1: On Snapchat’s camera…
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