Dual Cantilevered Lighting – The K-Blade Lamp by Riva 1920 is Minimalist and Sculptural (GALLERY)

(TrendHunter.com) The K-Blade Lamp is a modern light fixture that nevertheless brings to mind the clean look of wooden furniture from the ‘70s. Slightly sculptural with an overall minimalist appeal, the K-Blade…

Activia: Bloating Lamb

Advertising Agency: Y&R, Istanbul, Turkey
Executive Creative Director: Can Pehlivanl?
Art Director: Kadir Özdemir
Copywriter: Tolga Mutlu
Planner: Bediz Eker
Account Manager: Gözde ?ncegül
Illustrator: Haluk Demirel – Lighthouse.
Planner: ?nci Bircan
Account Supervisor: Elif Azakl? Alaz
Creative Director: Emre Kuzuo?lu
Planner: Arzum Didin

Activia: Bloating Chicken

Advertising Agency: Y&R, Istanbul, Turkey
Executive Creative Director: Can Pehlivanl?
Art Director: Kadir Özdemir
Copywriter: Tolga Mutlu
Planner: Bediz Eker
Account Manager: Gözde ?ncegül
Illustrator: Haluk Demirel – Lighthouse.
Planner: ?nci Bircan
Account Supervisor: Elif Azakl? Alaz
Creative Director: Emre Kuzuo?lu
Planner: Arzum Didin

Cyclist-Protecting Robots – The Cyclodrone by Frog Design Alerts Riders to Upcoming Dangers (GALLERY)

(TrendHunter.com) Some of the worst accidents involve cyclists and the Cyclodrone by Frog Design, a global product strategy and design firm, hopes to change that. It essentially is a flying robot that acts as a…

Cheerios: Gracie

Advertising Agency: Saatchi & Saatchi, New York, USA
Chief Creative Officer: Conway Williamson
Executive Creative Director: Peter Smith
Associate Creative Director: Johnnie Ingram
Executive Producer: Dani Stoller
Management Director: Rodes Ponzer
Account Manager: Matt Muriello
Assistant Account Executive: Carly Wallace
Director: Matt Smukler
Production Company: Community Films
Executive Producer: Carl Swan
Line Producer: Carr Donald
Editor: Jim Ulbrich
Producer: Valerie Iorio
Assistant Editor: Elmer McCarty
DP: Andrij Parekh
Graphics: Michael Ricca
Music Company: Big Foote Music
Music Producer: Eric Korte

Attack on Gay Journalist Not a Hate Crime, Police Say

A 24-year-old man was charged in the beating of Randy Gener, a Filipino journalist, in Manhattan, but the police said the attack had not been motivated by bias.

    



Eccentric Tapestry Fashion – Wearables by Elena Stonaker Are More Art Pieces Than Fashion (GALLERY)

(TrendHunter.com) The fashion designs that make up the series titled Wearables by Elena Stonaker, a fine artist living and working in Los Angeles, California, could easily be described as hobo chic. Each outfit looks…

Music Data Firms to Collaborate on Internet Radio Platform

Gracenote will work with the data company Next Big Sound as it develops a system that would let almost any anyone create an Internet radio service.

    



Major Expansion Ahead at The Washington Post

The budget at the newspaper owned by Jeffrey Bezos, the founder of Amazon.com, will be increased and dozens of new employees will be hired for the newsroom.

    



Address by Obama Drew Fewest Viewers Since 2000

The State of the Union speech was seen by 33.3 million viewers, a slight dip from last year’s 33.5 million, but far off President Obama’s 2009 speech.

    



Rocker Lingerie Lookbooks – The Cheyenne For KISSKILL Collection is Dark and Seductive (GALLERY)

(TrendHunter.com) The Cheyenne For KISSKILL collection is appropriately modelled by Cheyenne Tozzi, the model-musician who carefully curated the lingerie looks. Channeling her inner rocker, she has chosen pieces that…

Advertising: Aiming for Recognition, Axa Trims Its Name

Axa Equitable, the insurance company, is shortening its name, and also starting an ad campaign aiming to keep pace with competing insurers and improve name recognition.

    



VIGO: Summer Campaign

Print
VIGO

Launch of Namibia Breweries first ever non alcoholic drink brand.

Advertising Agency:adforcePAG, Namibia
Creative Director:Femi Kayode
Art Director:Gabrio Amadhila
Copywriter:Luis Maruwasa
Illustrator:Gabrio Amadhila
Photographer:Studio 77, Windhoek

Alcoholic Anonymous: Scorpions, Spiders

Print
Alcoholic Anonymous
Dois, Brazil

Diário do Nordeste Zona Cyber: Social Media Week

Print
Diario Do Nordeste
Delantero, Brazil

HTC: Here’s to change

Online
HTC

Villaverde Boetticher FC is a modest Spanish football team that plays in an amateur regional division with one of the lowest budgets in its category. Most importantly, Villaverde is known for playing a fundamental role in the integration of kids in a conflictive neighbourhood through its football academy. Villaverde has two dreams and they’re both extremely complicated: promoting to Third Division (and going professional) and playing a UEFA Champions League match. HTC, official UEFA Champions League Smartphone, decided to help make both dreams come true. Without the players knowing, HTC put artificial turf on their old soil pitch, renewed the club’s installations and brought the official UEFA Champions League trophy to preside the new pitch’s inaugural match. Engaging the fans’ dreams about dreaming big and someday being able to play the UEFA Champions League. HTC. Here’s To Change.

Advertising Agency:El Laboratorio, Madrid, Spain
Ceo:Marisa De Madariaga
President & Founder:Carlos Holemans
Executive Creative Directors:Jesús Lada & Carla Roméu
Online Creative Director:José Sánche-Blanco
Art Directors:Ignacio Soria, Maitane Herráez
Copywriters:Arturo Benlloch, Federico Botella.
Agency Producer:Paco Bueno (RPM)
Account team:Ignacio Olazabal, Emanuele Manzini, Jose Ortiz, Cristina Torrecilla
Producers:GRUPO GOODCOMPANY
Director:Fergus Stothart
General Director Goodcompany:Daniel Martinez-Tessier
Creative Director Spotless:José Gamo
Executive producer Picnic:Santi Poch
Head Of Production:Ramón Masats

Toyota Norway Hybrid: Try my Hybrid

Integrated
Toyota

‘Try my Hybrid’ is a web & mobile service featuring real Toyota Hybrid owners – who for no money – let strangers, neighbours and friends (and friends of friends through Facebook) test drive their Hybrid. Toyota Hybrid owners are Norway’s most satisfied car owners. But recruiting more people to buy Hybrids, has always been a challenge. There’s no denying that driving a hybrid has a positive impact on air quality in populated cities. So we decided, rather than having car salesmen persuading new buyers. We let our proud Hybrid owners lend us a hand.

Advertising Agency:Saatchi & Saatchi, Oslo, Norway
Creative Directors:øyvind Waage, Eiliv Gunleiksrud
Art Directors:Snorre Martinsen, Linus Hjellström, Kristoffer Reppen, Christopher Køltzow, Ola Bagge Skar
Copywriters:Ida Fjeldbraaten, Mads Rønold
Additional Credits:Nanna Grønli, Patrik Bergfjord, Haagen Sæter-Larsen, Rune Sandnes, Håkon Fretheim, Joe Langdon, Magnhild Foldøy

Partenariat du Quartier des Spectacles: Luminotherapy

Media, Outdoor
Partenariat du Quartier des Spectacles
Lg2, Canada

Club Shandy: Reveal of New Bottle Campaign

Print
Club Shandy

Relaunch of the Club Shandy brand on the Namibian drinks market with a new bottle shape. Intrinsics launch phase. 

Advertising Agency:adforcePAG, Namibia
Creative Director:Laolu Obende
Art Director:Gabrio Amadhila
Copywriter:Luis Maruwasa
Illustrator:Gabrio Amadhila

Fazer Tutti Frutti: Tutti Frutopia

Promo, Integrated, Online
Fazer

Fazer Tutti Frutti, one of the biggest candy brands of the Nordic Countries, invited us to create the next summer promotion and sell 1 million candy bags. We borrowed and lease a real tropical deserted island off the coast of Mauritius, named it Tutti Frutopia and divided in pieces and shared over 1 million Tutti Frutti candy bags and started a web based competition to choose the next king to win a trip to the island. With a unique code in every bags all the buyers earn a piece of Tutti Frutopia land, with ownership certificate and actual GEO-coordinates (mapped to a pin on Google Maps) and become a citizen of the Island. Tutti Frutopia quickly gained inhabitants from Sweden, Finland, Estonia, Denmark and Norway where the campaign was launched, but still needed a ruler. Participating for all 14 weeks, all the landowners and citizens were tested and competed to become the Ruler of the Island playing the games on the website facing geography and memory challenges, stress and pressure tests, creative obstacles as designing the new flag and deciding on next year’s Tutti Frutti bag flavors. After 3 months the top scores won a trip to the real island in Mauritius for the coronation of the King with all the honors.

Advertising Agency:Hasan & Partners, Helsinki, Finland
Executive Creative Director:Eka Ruola
Art Director:Bruno Ribeiro, Sebastian Ramn, Rickard Skogtoft
Copywriter:Tomi Winberg
Account Director:Barbara Sorsa
Head Of Production:Tämer Morsen
Digital Producer:Marika Rönkkö
Project Manager:Jutta Casén
Graphic Designer:Mikko Juhola
Art Assistant:Ilona Ahokainen
Production:We are yours, Stockholm, Sweden
Executive Producer:Fredrik Stutterheim
Technical Director:Fredrik Stutterheim
Senior Developer:Karl Wahlström
Designer:Sebastian Ramn
Frontend Developer:Rickard Skogtoft