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Integrated
Toyota

‘Try my Hybrid’ is a web & mobile service featuring real Toyota Hybrid owners – who for no money – let strangers, neighbours and friends (and friends of friends through Facebook) test drive their Hybrid. Toyota Hybrid owners are Norway’s most satisfied car owners. But recruiting more people to buy Hybrids, has always been a challenge. There’s no denying that driving a hybrid has a positive impact on air quality in populated cities. So we decided, rather than having car salesmen persuading new buyers. We let our proud Hybrid owners lend us a hand.

Advertising Agency:Saatchi & Saatchi, Oslo, Norway
Creative Directors:øyvind Waage, Eiliv Gunleiksrud
Art Directors:Snorre Martinsen, Linus Hjellström, Kristoffer Reppen, Christopher Køltzow, Ola Bagge Skar
Copywriters:Ida Fjeldbraaten, Mads Rønold
Additional Credits:Nanna Grønli, Patrik Bergfjord, Haagen Sæter-Larsen, Rune Sandnes, Håkon Fretheim, Joe Langdon, Magnhild Foldøy