Hasta La Creative!

Online
HTC

Villaverde Boetticher FC is a modest Spanish football team that plays in an amateur regional division with one of the lowest budgets in its category. Most importantly, Villaverde is known for playing a fundamental role in the integration of kids in a conflictive neighbourhood through its football academy. Villaverde has two dreams and they’re both extremely complicated: promoting to Third Division (and going professional) and playing a UEFA Champions League match. HTC, official UEFA Champions League Smartphone, decided to help make both dreams come true. Without the players knowing, HTC put artificial turf on their old soil pitch, renewed the club’s installations and brought the official UEFA Champions League trophy to preside the new pitch’s inaugural match. Engaging the fans’ dreams about dreaming big and someday being able to play the UEFA Champions League. HTC. Here’s To Change.

Advertising Agency:El Laboratorio, Madrid, Spain
Ceo:Marisa De Madariaga
President & Founder:Carlos Holemans
Executive Creative Directors:Jesús Lada & Carla Roméu
Online Creative Director:José Sánche-Blanco
Art Directors:Ignacio Soria, Maitane Herráez
Copywriters:Arturo Benlloch, Federico Botella.
Agency Producer:Paco Bueno (RPM)
Account team:Ignacio Olazabal, Emanuele Manzini, Jose Ortiz, Cristina Torrecilla
Producers:GRUPO GOODCOMPANY
Director:Fergus Stothart
General Director Goodcompany:Daniel Martinez-Tessier
Creative Director Spotless:José Gamo
Executive producer Picnic:Santi Poch
Head Of Production:Ramón Masats