Davide Grasso might not be a household name, but the brands he’s led certainly are. Over the course of 12 years, Grasso rose steadily through the ranks at Nike, starting as brand marketing director in the U.S., then overseeing Asia-Pacific marketing (including the 2008 Olympics in Beijing) and subsequently heading up Nike’s global football effort….
David Suarez and Danny Gonzalez were behind popular campaigns for Liberty Mutual and Comcast.
ICYMI: In February, Hilton Hotels & Resorts released a 10-minute TikTok video–yes, you read that correctly–that took viewers on a sprawling journey, spanning dozens of locations and multiple genres, featuring appearances from more than half a dozen beloved TikTok creators. Not only did the spot earn some 4 million views within its first two days…
Tea, soda and juice brands continue to enter alcohol market as lines keep blurring.
Telly, created by co-founder of Pluto TV, will use advertising and data to fund new free CTV venture.
“The world we were handed wasn’t the home we wanted,” Chen writes, “so we built our own house.”
CVS’ new ‘Role Model’ campaign shows the dangerous role social media can play on young Gen Z adults.
On the first Monday in May, more than 53 million people across the globe tuned in to watch Vogue’s third livestream of the Met Gala, the annual fashion extravaganza that serves as both the primary source of funding for the museum’s Costume Institute and, increasingly, a tentpole event for Cond? Nast. Within the first 24…
On May 10, Democratic Whip Katherine Clark stood on the floor of the House of Representatives and read aloud from a children’s book to members of Congress. “The end of the day was also my own,” she read. “Bled out on the floor and never got home.” These chilling words tell the story of Joaquin…
Amazon is airing its first retail brand campaign from 72andSunny, which won the project in January.
The company, which had wooed media giants like Disney, has struggled to adjust to the punishing realities of digital publishing. A group of lenders is in the leading position to buy Vice for $225 million.
Logan Sargeant is F1’s first full-time American driver since 2007. Can his sport make the leap from Monte Carlo to Miami with its soul intact?
As name, image, likeness (NIL) deals and financial education become increasingly important in the world of college and professional sports, the team at Morgan Stanley has been on the ground since the beginning. Sandra Richards, the global head of the company’s sports and entertainment division, is leading the way, particularly advocating for female and historically…
UPDATE: Yaccarino’s appointment as Twitter CEO was made official on Friday afternoon. PREVIOUSLY: Hours before Linda Yaccarino was named Twitter CEO, her time at NBCUniversal has officially ended. The longtime ad sales chief–NBCUniversal’s chairman of global advertising and partnerships–has departed the company “effective immediately,” NBCUniversal announced Friday morning. Mark Marshall, currently president, advertising sales and…
Writers strike? What writers strike? On Friday, NBC unveiled its fall lineup, including several new series, Tuesday night comedies and lots of football. And the broadcaster is adamant that its fall shows will launch on schedule, despite the ongoing Writers Guild of America strike. “We have a lot of unscripted because we do have The…
What do zombies, K-pop and gaming have in common? Well, if you’re Ned Sherman, chief business affairs and legal officer at Skybound Entertainment (the home of The Walking Dead) and a partner in Goal Ventures, they have helped inform his approach to building incredible value from IP. Today, creators who understand how to build fandoms…
The Great Fail kicks off Season 3 with one of the biggest failures of 2023 so far, as we watched one of the nation’s largest banks unravel. Once a rising star in the tech industry, Silicon Valley Bank was a paragon for startup founders and venture capitalists, reaching dizzying heights of success in 2020. So…
For 25 years he was editor of The Concord Monitor, an award-winning go-to source every four years for national reporters covering the New Hampshire presidential primary.
Today. we are taking a nice little journey through time as we talk about how brands have leveraged on online presence from Web1 through Web3. In this week’s episode, Benoit Vatere, CEO and founder of Mammoth Media, discusses new ways that brands are reaching their people and providing experiences both in the digital and physical…
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
