As the popularity of platforms like TikTok and Instagram grow, people are getting discovered faster and entering influencer status sooner. With Instagram parent Meta and Twitter both recently rolling out subscription products–where people can become verified overnight–there is no longer the need to build out online portfolios proving themselves as experts to support a claim…
How Ocean Spray is taking on hot categories including snacking and cocktails to go.
Stock media provider Shutterstock is set to acquire the GIF library and search engine Giphy from Meta in a deal worth $53 million. The deal has been struck to acquire the world’s largest collection of GIFS and sticks shared using digital conversations, after the UK’s Competitions and Markets Authority ruled that being bought by Meta…
VidMob, WhyteSpyder, Kaizen Ad, ItsRapid.ai and Mars Agency offered to alleviate “pain points” primarily for smaller marketers.
With less than a day to go until Warner Bros. Discovery launches Max–the new streaming service combining HBO Max and Discovery+ content–the company unveiled a comprehensive social marketing strategy headlined by Jason Momoa and Issa Rae. For launch day on May 23, all HBO Max brand social and audience handles will become Max. With a…
With less than a day to go until Warner Bros. Discovery launches Max–the new streaming service combining HBO Max and Discovery+ content–the company unveiled a comprehensive social marketing strategy headlined by Jason Momoa and Issa Rae. For launch day on May 23, all HBO Max brand social and audience handles will become Max. With a…
Just a day ahead of Warner Bros. Discovery’s Max launch, Paramount gave a date for its own merged streaming service’s debut. Topline The new Paramount+ with Showtime plan is coming to the U.S. on June 27 and will combine all of Paramount+’s existing content with Showtime’s premium series. Between the lines The premium plan will…
To enhance its online shopping experience, French beauty brand Manucurist has partnered with AI and AR technology company Perfect Corp. to allow shoppers to virtually try on nail polishes through augmented reality. This partnership lets shoppers try on 50 shades from Manucurist’s Green Flash plant-based LED nail polish line. While browsing Green Flash polishes on…
In this week’s episode of Yeah, That’s Probably an Ad, community editor Luz Corona and Europe brand editor Rebecca Stewart welcome John “JP” Petty, global executive creative director at Wieden+Kennedy’s creative social studio Bodega. After planning a career in the music industry, then finding himself writing for magazines, Petty dipped his toe into the advertising…
The Chinese-owned video app filed the lawsuit days after Montana’s governor signed the ban, which takes effect on Jan. 1, into law.
The challenge follows a suit by creators who allege the ban violates free-speech rights.
As a psychological coach (and ex-player), he helped revive a woeful Cleveland baseball team. He had a WFAN show about youth sports and shepherded best sellers.
Peyton Manning and Charles Barkley help Subway hype its Ultimate BMT sandwich.
Google advertising was made to stoke competition among brands, allowing them to advertise above other companies that operate in their sector’s search results. London gym chain Gymbox has turned to the search platform for its latest campaign, targeting other fitness gyms such as Virgin Active and PureGym by hijacking their search positioning with copy tailored…
Ad Age survey shows results are mixed, and interviews reveal battle lines over shift to programmatic.
Adweek’s upfront week postmortem chats continue to roll on. Thus far, we’ve spoken with NBCUniversal’s Mark Marshall, Fox’s Marianne Gambelli, TelevisaUnivision’s Donna Speciale, Disney’s Rita Ferro and Warner Bros. Discovery’s Jon Steinlauf. Now, Sean Downey, president of sales at Google and YouTube, is giving his take. YouTube’s Brandcast event last Wednesday evening was one of…
A new report from Gartner shows that CMOs are cutting budgets but spending on social advertising is on the rise.
The direct-to-consumer news you need to know this week, from retail moves to financial updates.
The country star’s chart run with “One Thing at a Time” puts him in a league with Whitney Houston, Stevie Wonder and the “Titanic” soundtrack.
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