Hasta La Creative!

The ‘A.I’m lovin’ it’ campaign went up first—but BK was quick to respond with its own boastful reply.

Marks the first campaign launched under chief brand officer Anuj Bhasin, who talks personalization and energy drinks in interview with Ad Age.

As the 2022 Cannes Lions International Festival of Creativity kicked off, an uninvited, award-winning former marketer bounded onto the stage. The goal of Gustav Martner, now head of creative for Greenpeace Nordic, was to wrench the focus away from the organizers in the name of the climate movement. He returned his own gold lion–which he’d…

In the early to mid-2000s, Wieden+Kennedy and Crispin Porter + Bogusky were kings of creative. CP+B was winning with campaigns like “Subservient Chicken” for Burger King and Mini’s “Counterfeit,” while W+K was going global with Nike, Old Spice and Coca-Cola. Now, former executives from both those storied ad houses have come together at Portland, Ore.-based…

With the planned deprecation of third-party cookies in Chrome coming next year, The Financial Times is using a solution designed to help marketers replace–and potentially improve upon–one of the cookies’ most vital functions: ad frequency capping. And early indications of its success are encouraging. Introduced earlier this year, the publisher’s frequency optimization tool aims to…

Crowley Webb’s new CEO, Joan opens London office, and CSAA Insurance creates a boy band.

More than half (62%) of content creators from intersectional disabled communities are interested in working in advertising, according to Unilever. However, 90% of those working behind the camera to bring creative to life say industry attitudes and preconceptions impact just how included they feel on production sets. A further 73% feel left out and left…

Sony Pictures Entertainment’s Spider-Man: Across the Spider-Verse imagines an entire multiverse populated with wildly different versions of the Marvel Comics hero. To capture the film’s spirit, the studio teamed up with content creation platform Tongal to enlist six animators from around the world to recreate its trailer. Tongal put out a call to its global…

Posters made with love.
For the love for ideas and having fun.

A creative stimulus in 2013 from Ram Ray, Founder of Response, led to adorning our office elevator, with Lift Posters. Giving people something to ruminate over to uplift their mood while journeying up to their fifth floor office.

Enthusiastically taken up by the Response team, these posters are celebrating their 10th year. “Constantly inspiring others, even in an elevator ride, is our job. And we love it!”