Jun
09
With Its Frequency Tool, The Financial Times Fine-Tunes Ad Exposure
Posted in: UncategorizedWith the planned deprecation of third-party cookies in Chrome coming next year, The Financial Times is using a solution designed to help marketers replace–and potentially improve upon–one of the cookies’ most vital functions: ad frequency capping. And early indications of its success are encouraging. Introduced earlier this year, the publisher’s frequency optimization tool aims to…
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