Brand USA, a large tourism brand, awarded its media business to the independent media agency R&R on Dec. 15, following a review that formally began with an RFP issued Sept. 8. The business moved out of GroupM’s EssenceMediacom, and with the transition complete, R&R is now managing media strategy, planning and buying for the brand….
Accenture Song created what seemed to be an immersive putting challenge, but actually explored the intense pressures on the athletes.
The onscreen text appeared Tuesday beneath split-screen footage of President Biden and former President Donald J. Trump, who had been charged with federal crimes hours earlier.
European Union fires off an antitrust charge sheet against Google.
Over the past two days, more than 8,000 Reddit communities have restricted user access, making it harder for people to view or contribute content to a particular community, while more are encouraging a boycott of the platform. These actions are in protest of a new policy that will charge third-party apps for the use of…
Papa Johns VP and head of brand joins the Marketer’s Brief podcast to discuss product innovations and driving value in a competitive category.
European Union regulators filed new antitrust charges against Google, which could lead to fines and orders for the company to change its business practices.
With a market cap of $2.89 trillion, Apple remains the world’s most valuable company. It should come as no surprise, then, that the device, technology, entertainment and services behemoth is also a brand darling. For the second year in a row, Apple has topped Kantar’s BrandZ Global Rankings with a valuation of $880 billion. Apple’s…
Magna’s Impact Investment team is led by Executive VP Elijah Harris.
British broadcaster Channel 4 has a legacy of taking creative risks, even in its own branding. So when it came to creating its new idents-short sequences between programming that identify a channel-it approached them not just as promotional material but as a massive public art project. Channel 4’s series of idents, debuting on June 14,…
Lessons from a film that appeals to the masses while staying true to its roots.
One evening at the end of May, a crowd gathered at Christie’s, the famous auction house in London. The institution known for selling works by the likes of Leonardo da Vinci, Pablo Picasso and Claude Monet was holding a show of regal portraits painted in the Renaissance style. But the antiquated frames actually held modern…
A report from Kantar finds food and beverage brands are some of the most resilient, but tech still leads the pack.
The measure urging Moscow to release Evan Gershkovich, a Wall Street Journal reporter arrested on assignment, and Paul Whelan, a former Marine, earned the unanimous backing of the House.
Despite turbulence brought on by an uncertain economy, Big Tech continues to lead the way in overall brand experience. Kantar’s annual BrandZ list, out today, sees Apple, Google, Microsoft and Amazon in the lead. For the second year in a row, Apple has claimed the No. 1 spot. The BrandZ list assesses brand value in…
Prime Video is one of the only remaining streaming services that remains off-limits for advertisers–but that could soon change. When it comes to streaming strategies, ad tiers are all the rage. Both Disney+ and Netflix added ad tiers in the last year, and Amazon’s own free, ad-supported platform Freevee recently proved with megahit Jury Duty…
Fast food chains fighting for market share through advertising is nothing new, but the rise of generative AI has opened a new front in the battle. The conflict first got heated in S?o Paulo, Brazil, where ChatGPT-generated billboards for Burger King and McDonald’s were placed alongside each other. McDonald’s kicked off the trend this month…
The Wongdoody global chief creative and design officer writes about calling out injustices while also “allowing ourselves moments of joy.”
Three of the major broadcast networks — ABC, NBC and CBS — interrupted their usual afternoon programming to cover the news.
One in five Gen Z adults identifies as LGBTQ+ according to Gallup. While reports claim there are over 1,500 dating apps and websites around the world, there has been little to no innovation in this space for queer men in more than a decade. Through our research with members of the queer community, we found…
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
