The game of musical chairs continues at NBCUniversal. Donna Langley, former chairman of Universal Filmed Entertainment Group, has been promoted to head up all of the company’s entertainment divisions, including film and TV. The move comes as Susan Rovner, chairman of entertainment content for NBCUniversal’s television and streaming division, exits the company. “Donna has been…
To celebrate the Season 3 premiere of its original martial arts series Warrior, streaming platform Max partnered with multicultural artists to debut interactive murals in New York, Los Angeles and San Francisco. Created by Vincent Ballantine (New York), Swank One (Los Angeles), and Vogue + Agana (San Francisco), the murals feature images of Bruce Lee…
In 1952, Revlon created one of the most iconic, paradigm-shifting ad campaigns known as “Fire & Ice,” which put a dramatic twist on why women wear makeup. Instead of seeking male admiration, it empowered women by prioritizing their ambitions and needs. For decades, Revlon spearheaded feminism and cosmetic innovation, establishing itself as the world’s second-largest…
A ByteDance, dona do TikTok, lançou hoje (6) um novo serviço de streaming de música por assinatura, o TikTok Music, no Brasil e na Indonésia. ? Por que isso é importante? O TikTok é conhecido por impulsionar artistas e criar hits, então nada mais natural que investir em um streaming de música. A ByteDance já …
Leia TikTok Music: novo serviço de streaming da ByteDance não vai ter podcasts na íntegra no B9.
Instagram’s new app was downloaded more than 30 million times in 16 hours. Twitter threatened legal action against its rival.
You can’t invest in what you can’t measure. And in TV advertising, rarely has there been a more dynamic time for measurement. New currencies–agreed-upon units of value with which media buyers and sellers transact–are gaining traction in the market. On the heels of TV upfront season, here are three key questions marketers should ask to…
The Premier League Summer Series runs from July 22-30, and to celebrate, the Premier League worked with metaverse consultancy Doppelg?nger and AR developer Rose Digital to launch an augmented reality trophy hunt that will give fans the chance to win a variety of prizes. The Premier League Summer Series will feature six Premier League soccer…
Brands are already establishing themselves on the Meta-owned app, which saw millions of users sign up on its first day.
After 16 years of making his way up the ranks at Denny’s, John Dillon is now president of the iconic diner that’s redefining the restaurant space. In our latest episode of Marketing Vanguard, Dillon discusses the mishaps that led him to transform the brand. “The key is to learn from it and learn from them…
Georgie Jeffreys was recently promoted to lead all of marketing at Uber in the U.S. and Canada after heading marketing at Uber Eats.
Donna Langley will gain broader oversight of creative decisions for the company’s entertainment content. Mark Lazarus is getting a wider purview over some business decisions for creative content.
Publisher G/O Media began using generative artificial intelligence to create editorial content on Wednesday, according to an internal memo seen by Adweek, making the company the latest in a growing list of publishers experimenting with the tech. In an email shared with staff last week, editorial director Merrill Brown described the venture as a limited…
Seb Edwards directed the two-minute piece by Publicis Conseil, with The Mill handling VFX.
Em um mundo onde as mídias sociais reinam, um novo concorrente entrou em cena. A Meta lançou o Threads, um concorrente direto do Twitter, na noite de quarta-feira, 5 de julho. Em poucas horas após o lançamento, o aplicativo já tinha ultrapassado 30 milhões de usuários – impulsionados pela fácil migração de dados a partir …
Leia Threads: tudo o que se tem pra saber sobre o novo concorrente do Twitter até agora na íntegra no B9.
To promote the Barbie movie, premiering July 21, Warner Bros. Discovery and Snapchat launched an augmented reality campaign featuring virtual clothing try-on and worldwide Landmarker experiences in the Snapchat app. The Barbie AR lens allows people to virtually try on costumes inspired by the film in augmented reality. There are multiple options inspired by the…
A few highlights: Star athletes including DJ Wagner help Dick’s Sporting Goods call attention to its 75for75 Sports Matter grant program.
At the end of June, Olivier Francois, the CEO of Italian car brand Fiat made a bold declaration: “Fiat will no longer produce gray cars.” It was a brave statement, given the shade’s popularity among drivers in Europe. However, it was made even braver because Francois made the rallying cry sitting inside a Fiat 600…
LeBlanc was global brand director on Budweiser at W+K and has also worked on Coca-Cola.
Ad Age’s monthly ranking of metaverse news from brands and others leaning into the virtual craze.
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