Jul
19
Top accessible brands 2023
Posted in: UncategorizedGoogle, Apple, Lego, Sony PlayStation and Barbie are among the top accessible brands Ad Age Amp leaders spotlight to commemorate Disability Pride Month.
Jul
19
Advertisers Prefer Premium Video Despite Economic Uncertainty, According to Comcast Report
Posted in: UncategorizedIn the face of economic uncertainty, advertisers still want premium experiences. Today, Comcast Advertising, the ad sales division of Comcast Cable, announced the second installment of its annual Comcast Advertising Report. The study provides insights on engagement and consumption trends across streaming and linear TV advertising, also making actionable recommendations and predictions based on analysis…
Jul
19
Watch the newest commercials from TravisMathew, Dick’s, JPMorgan Chase and more
Posted in: UncategorizedApparel brand TravisMathew says, “We believe that summer is a state of mind.”
Jul
19
Ad-Tech Firms Spy an Opportunity in YouTube Inventory Quality Scandal
Posted in: UncategorizedYouTube has been on the defensive after a June report from research outfit Adalytics accused the video giant of misleading buyers. Now, some independent ad-tech firms, long in an uphill fight with Google for digital ad spend, are trying to use the findings to win new business and accelerate sales cycles, according to sources. A…
Jul
19
Ad Age Best Places to Work 2024—how will your company stack up?
Posted in: UncategorizedThe annual Ad Age Best Places to Work list recognizes companies in advertising and marketing that are leading the pack in culture, benefits and employee development.
Jul
19
How a B-to-B Lawyers’ Bank Gave Its Marketing a More Personal Touch
Posted in: UncategorizedA bank that lends only to lawyers already meets an incredibly specific demand. Targeting those litigators individually makes it personal. When Adweek last checked in with legal lender Esquire Bank, it had teamed with creative agency Park & Battery to launch an award-winning Better Call Saul-inspired campaign that sought out trial lawyers where they worked….
Jul
19
GM-backed Cruise ad bashing human drivers criticized by top safety advocate
Posted in: UncategorizedA former NHTSA administrator is criticizing a campaign that aimed to portray autonomous driving as a solution for the high rates of deaths related to car crashes in the U.S.
Jul
19
How U.S. Bank is tackling language barriers in finance
Posted in: UncategorizedU.S. Bank is tackling language barriers in finance and highlighting the issue in its recent “Translators” documentary made with McCann.
Jul
19
Advertisers can increase digital ad attention by optimizing campaigns before bidding
Posted in: UncategorizedThe Magna study measured more than 24 million impressions of real-time test ads for CVS Health and Outback Steakhouse.
Jul
19
Netflix busca dominar el entretenimiento mundial con K-dramas
Posted in: UncategorizedLos contenidos populares producidos en Asia y en todo el mundo han cobrado mayor importancia debido a la huelga que ahora afecta a gran parte de Hollywood.
Jul
19
Diageo’s Generative AI Tool Is Helping Develop Packaging for Its Brands
Posted in: UncategorizedInternational spirits giant Diageo has co-developed an artificial intelligence tool with the aim of stimulating creative innovation and speeding up package design. Diageo, with more than 200 brands and a market cap of $98 billion, worked with creative technology company Phantom to develop bespoke creative generation tools. The tools sit in a walled garden of…
Jul
19
Former Johannes Leonardo president Bryan Yasko joins Accenture Song
Posted in: UncategorizedBrian Yasko departed from Johannes Leonardo in April.
Jul
19
‘Crypto in Technicolor’: This Brand Wants to Make the Token Economy Accessible and Human
Posted in: UncategorizedCryptocurrency has an image problem. After a wave of momentum and buzz, including a Super Bowl 2022 full of crypto ads, the collapse of crypto network Terra and exchange FTX’s bankruptcy last year sent the market into disarray. The fallout means that for the average consumer viewing crypto today, “the prevailing feeling is mistrust,” said…
Jul
19
Amazon Ads lembra que todo esforço criativo pode ser inútil se a escolha de mídia for ruim
Posted in: Uncategorized
A nova campanha da Amazon Ads destaca as dificuldades enfrentadas pelos criativos na indústria da publicidade, especialmente quando o trabalho árduo resulta em uma escolha de mídia ruim. Por que isso é importante: A Amazon Ads usa a iniciativa para destacar suas próprias ofertas, claro, principalmente suas oportunidades de mídia em várias plataformas digitais e …
Leia Amazon Ads lembra que todo esforço criativo pode ser inútil se a escolha de mídia for ruim na íntegra no B9.
Jul
19
Your Org Structure Is Showing—Close the Mid-Funnel Gap
Posted in: UncategorizedToday, the most admired brands are built on social. From heritage to emerging DTC brands, they break through the endless scroll of the feed, moving culture forward, connecting on an emotional level and getting consumers to engage and share. Those same brands invest millions in nurturing relationships with customers, prospects and lapsed users, convincing them…
Jul
19
Stephen M. Silverman, Biographer of Stage and Screen, Is Dead at 71
Posted in: UncategorizedAn entertainment journalist, he persuaded the publicity-shy director David Lean to let him write his story and died before seeing his final book, on Stephen Sondheim, published.
Jul
19
What Agencies Need to Know From the ANA/4A’s Joint Report on the Cost of Pitching
Posted in: UncategorizedMarketing and agency executives know that running or participating in agency reviews is costly. A single review’s collective expenses–in severe cases reaching $1.2 million–might surprise even the most tenured leaders. Today, the 4A’s, Association of National Advertisers (ANA) and Advertiser Perceptions released a joint report that measured these costs. The research, titled The Cost of…
Jul
18
GM hires CVS marketer Norm de Greve as CMO
Posted in: UncategorizedDe Greve replaces Deborah Wahl, who left earlier this year.
Jul
18
Hollywood Directors Stand Apart From Actors’ and Writers’ Strikes
Posted in: UncategorizedTheir union agreed to a deal with the studios last month. With actors and writers on strike, the industry is shut down anyway.
Jul
18
Watch the newest commercials from H&M, Walmart, JCPenney and more
Posted in: UncategorizedBarbie stars in the latest from Walmart.
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