Earlier this year, crowds of onlookers gathered outside Louis Vuitton stores in Paris, London, New York and Tokyo to catch a glimpse of legendary Japanese artist Yayoi Kusama. From the shop windows, strikingly lifelike robots of Kusama-dressed in her signature polka dots–gazed out at the spectators, occasionally blinking or waving. At the height of Kusama’s…
Earlier this year, crowds of onlookers gathered outside Louis Vuitton stores in Paris, London, New York and Tokyo to catch a glimpse of legendary Japanese artist Yayoi Kusama. From the shop windows, strikingly lifelike robots of Kusama-dressed in her signature polka dots–gazed out at the spectators, occasionally blinking or waving. At the height of Kusama’s…
Earlier this year, crowds of onlookers gathered outside Louis Vuitton stores in Paris, London, New York and Tokyo to catch a glimpse of legendary Japanese artist Yayoi Kusama. From the shop windows, strikingly lifelike robots of Kusama-dressed in her signature polka dots–gazed out at the spectators, occasionally blinking or waving. At the height of Kusama’s…
Ahead of the 2024 elections, Microsoft-owned ad-tech firm Xandr will no longer allow political ads to run on its platform, according to an email obtained by Adweek. The policy will go into effect in October 1. In an email sent to clients, Xandr’s ad team said it will ban political ads as well as ads…
Immersive advertising isn’t just a game anymore. That’s true on several levels since the drive to “immersion” in media intersects with several trends upending the advertising landscape. There’s the slow death of cookies and the rise of artificial intelligence, both of which are poised to reduce search-driven impressions. And as content owners and publishers view…
The fast food chain expects to test the new stores in some markets starting early next year.
Em campanha para o Dia dos Pais, a Vivo quer que você tire suas fotos do smartphone e as coloque em álbuns físicos. Por que isso é importante: Em uma era dominada por imagens digitais, a Vivo está promovendo a valorização das memórias tangíveis, incentivando os usuários a reviverem a tradição de álbuns de fotos …
Leia No Dia dos Pais, Vivo convida a reviver tradição dos álbuns de fotos na íntegra no B9.
Veteran researcher spent more than decade linking Nielsen audience data with Catalina sales data for CPG clients.
His partnership with Barbara Walters began when he produced her prime-time specials. He later helped turn her idea for an all-female talk show into a long-running hit.
Retail isn’t dead. At least not in the way you think. The biggest takeaway from Commerceweek 2023 was that today’s customers care more about the shopping experience than the actual transaction. Savvy marketers are responding by driving innovation and delivering individualized commerce. Catch up on all the great insights with every main stage and workshop…
Buffalo Bills quarterback Josh Allen stars in the spots from Ogilvy.
In four new studies, researchers found complicated results from experiments on Facebook’s and Instagram’s algorithms, suggesting there was no silver bullet to fixing the platforms.
A week after wrapping its upfront talks, NBCUniversal announced Peacock climbed to 24 million subscribers, a gain of 2 million from last quarter. That’s nearly double the 13 million it reported just a year ago, but losses are still high. Though revenue rose 85% to $820 million, Peacock lost $651 million in the second quarter…
ZipRecruiter shows how its “Invite to Apply” function works.
During last year’s Southwestern Athletic Conference (SWAC) media day, commissioner Charles McClelland and then-PepsiCo North America president of multicultural business development Derek Lewis had a talk about the future. Two years before, PepsiCo had signed on as the SWAC’s main beverage sponsor. The company committed to hiring a SWAC student athlete from each conference university…
The tech giant is not backing down from virtual worlds, despite mounting losses and investor confusion.
(TrendHunter.com) In a fast-paced world where work-life balance is becoming more scarce, LAUFT provides a streamlined solution and a truly unique approach. With a mission statement to rebuild the space between work…
Fox is joining the wrap party. Today, Fox became the third major publisher to announce it’s closed upfront talks. The company follows Paramount, which closed talks this morning, and NBCUniversal, which wrapped negotiations last week. According to Fox sources, Fox Sports, driven by NFL, MLB, college football and the World Cup, saw growth in both…
The biggest trends shaping creator marketing and social media this week, from buzzy brand deals to the evolution of creator-led businesses.
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