This summer has given the ad industry several reasons to be cheerful. Not only is “out of office” season well underway, but after a cloudy start to 2023, the market’s outlook is slightly sunnier, too. The ad revenues of major tech platforms, responsible for driving a downward trend in previous quarters, are sprouting green shoots….
The FIFA brand is strong, but the EA Sports brand may be stronger. Andrea Hopelain, svp of brand for EA Sports, joins Champions of Change to explain how she’s overseeing the rebrand of the iconic FIFA video game franchise into EA Sports FC, arriving in 2024, following a record-breaking FIFA ’23 launch. ‘Glory or Nothing’:…
Building responsive marketing is key to continued success. Paired with creative ideas and intuition, navigating unique trends and changes in the industry and our broader culture and society can drive this responsiveness. Join Adweek as we sit down with Julia Goldin, chief product and marketing officer of The LEGO Group, to highlight her impressive work,…
The 2023 Emmy Awards will be pushed back from its September broadcast date as the Writers Guild of America and SAG-AFTRA continue to strike. Top line Sources close to the awards show confirmed to Adweek that the ceremony will be delayed from its original Sept. 18 airdate, set to broadcast on Fox. A new date…
Fresh stats and facts on marketers and advertising, drawing on insights from Ad Age Datacenter.
F1 is growing in popularity worldwide–especially in the Netherlands thanks to Dutch driver Max Verstappen, who has been the world champion for the past two years. Dutch brewer Heineken is tapping into that enthusiasm by making Verstappen the face of its new responsible drinking campaign. Created by Publicis Groupe agency Le Pub and directed by…
Also, macroeconomic news in a nutshell.
Rapper Drake is incorporating augmented reality into his It’s All a Blur tour by overlaying Snapchat’s popular Crying Lens on concert attendees. During Drake’s performance of “Laugh Now Cry Later,” the stage screens will show audience members with the Crying Lens applied to their faces through augmented reality in real time, making it appear as…
Upside surprises by Google and Meta—plus L’Oréal, Unilever, Verizon and T-Mobile reporting hikes—show media strength despite TV woes.
The ceremony, originally planned for Sept. 18, may be pushed into January in hopes that the labor disputes will be settled.
A hot news bombshell has entered the villa. Top line Today, Peacock announced several co-promotional marketing partnerships and integrations for Love Island USA. Partners include Google Pixel, Spotify and Tinder. Between the lines The new partnerships look to enhance fan engagement both on and off the screen for Love Island USA Season 5, which premiered…
Major League Baseball says, “The game has changed, and fans are saying, ‘Oh yeahhhh.’”
The partnership focuses on educating advertisers to reduce the impact of blocklists and site misclassification of Black creators.
They’ve been called “gerbils with birth defects,” “Mr. Potato Rats,” “hell lemurs” and “the weirdest corporate mascot of all time.” Since appearing in ads for Quiznos in 2004, Spongmonkeys have divided customers. While the characters were meme-worthy, there were also reports that they made some children cry. Quiznos’ former agency partner The Martin Agency was…
The gnarly third installment of the taste-test series stars Zach Holmes of ‘Jackass’ fame.
Test, learn, iterate and repeat.
Scotts turns a backyard into a content studio, Mojo’s tiny messages to this year’s Small Agency winner and more.
Reckitt is betting that generative AI tools will not only unleash creativity at the multinational CPG, but help reduce its carbon footprint as well. That’s according to Fabrice Beaulieu, who has worked across various roles within the business since 1999. In April 2022, he was appointed to Reckitt’s Group Executive Committee, overseeing marketing and sustainability…
Inaugural season is a hit with South Asian expats.
Coors Light grows in Canada and McDonald’s plots a character comeback—plus, why it was a bad week for Snap and Oatly.
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