For Warner Bros. Discovery, volume is up, but subscribers … not so much. During an earnings call today, Warner Bros. Discovery’s CEO David Zaslav revealed the company is “nearly completed” with its upfront talks, with volume up and pricing levels “consistent” with the previous year. In 2022, the company earned low- to mid-teen CPM (cost…
Warner Bros. Discovery exec Ashley Woodall speaks with Ad Age about how the social team approaches pop culture moments and more.
In recent years, we’ve seen advertisers increasingly take advantage of low-fidelity marketing, particularly on social media. This “perfectly imperfect” content, mostly known for its underproduced visual representation, can also manifest in inconsistent voiceover quality and low-effort copywriting that has no regard for punctuation or capitalization. Lo-fi marketing at first appeared counterintuitive to many brands and…
Uncommon reprises Cannes Grand Prix-winning campaign with some visual twists.
The biggest trends shaping creator marketing and social media this week, from buzzy brand deals to the evolution of creator-led businesses
If there’s a building that only has murders in it, it makes sense to try to escape it. Top line In honor of the quickly-approaching Season 3 premiere of Only Murders in the Building, Hulu and The Escape Game have teamed up for an escape room experience that brings the series to life both in-person…
The tie-up debuts Aug. 5 at WWE’s SummerSlam event in Detroit.
Americans have a lot of pets–and those pets eat a lot of meat, with massive implications for the climate. To shrink the carbon footprint of our furry companions, brands like Jiminy’s and Lovebug want to swap animal protein for insects. “Our dogs eat the same thing every day. Swap it with a sustainable alternative, and…
Leo Burnett brings on director Micheal Gracy for a fun-loving sequel.
Lifestyle and comedy publisher Betches, which chronicles dating and pop culture for a predominantly female audience, just introduced digital advertising to its newly redesigned website in late July. The move is part of a broader effort to diversify its business and signal a new chapter for the digital media company. Created and still wholly owned…
Even non-technical marketers can get better results by asking the right questions, ANA study recommends.
Cory Berger joins from Grey, where he spent four years a global chief growth officer.
(TrendHunter.com) Sustainability, both in production and material use, is top-of-mind for many brands in the August 2023 furniture round-up. The WoodenWood Project, for example, upcycled materials and utilizes an…
Heads of growth, directors of new business, chief marketing officers–all roles with similar remits that have grown in importance over the years as agencies are forced to claw their ways toward growth in a world where fees are shrinking and shareholder pressure is growing. This past year, there’s been movement across the industry, most notably…
Some suggest it’s past time to demand SSP disclosures and have marketers ask right questions.
The launch of Giphy’s native advertising platform, set to be revealed at the end of this year, will be worth hundreds of millions of dollars, proclaimed its new owner Shutterstock’s chief executive Paul Hennessy during the company’s most recent quarterly earnings call. Shutterstock acquired Giphy from Meta in May in a cut-price deal of $53…
The tech giant is mounting new efforts to curb fingerprinting, among other updates.
People have little protection or recourse when the technology creates and spreads falsehoods about them.
With Elon Musk’s rebranding of the app, is Twitter’s name really retired? What about tweets? We unravel the terminology puzzle.
The California governor had taunted his Florida counterpart for months. Now, with his presidential campaign struggling, Mr. DeSantis agreed to a debate hosted by Sean Hannity.
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