Pink Starburst gelatin snacks. Frank’s RedHot sunflower seeds. Wendy’s chili–in a can. These products are just some of the many licensed items Conagra Brands introduced during the first half of 2023. Indeed, the Chicago-based food manufacturer behind Slim Jim, Duncan Hines and Chef Boyardee has a history of working with brands in ways that generate…
Droga5 London commissioned 19 illustrators to craft 110 designs capturing the magic of the imaginative process.
A Samsung lançou sua primeira campanha global em parceria com a Wieden & Kennedy London, destacando o novo Galaxy Watch6 e suas funcionalidades voltadas para o bem-estar. Porque isso é importante: A colaboração marca uma nova direção na estratégia de marketing da Samsung para o produto, com foco na saúde e bem-estar, visando atrair um …
Leia Samsung lança campanha global para Galaxy Watch6 com foco em bem-estar na íntegra no B9.
At Walker Stadium in Portland, Ore., keeping signs for Leatherman, Jacobsen Salt, Migration Brewing and Planned Parenthood surrounding the field is typically the only way Parker Huffman rounds the bases. But every so often, he stops driving in sponsors to take his own turn at bat. Huffman is the general manager for the Portland Pickles,…
It’s not headline news anymore that people are watching content on streaming platforms at an increasing rate while cutting back on cable and satellite. During the second quarter of 2023, U.S. adults spent 37% more money on the likes of Netflix and Disney+ compared to the same time three years prior, according to Epsilon, a…
In this week’s ranking: Maker’s Mark takes a different ad approach and KFC has some fun with its fries.
YouTube’s advertising practices on kids’ channels could have resulted in companies tracking children across the web, a report said.
Consultancy NBZ is expanding on its dedicated Slack channel for new business professionals with a paid membership option.
Much like Kleenex is used as a catch-all word for tissues or Google as the generic term for online search, Uber has become synonymous with ride-hailing. Now the brand wants to create the same association with grocery delivery. The company’s food delivery service Uber Eats is typically linked with ordering meals from restaurants, but it…
He headed the journalism program at Harvard after overseeing Pulitzer Prize-winning coverage of the Kent State shootings and corruption in Michigan.
Analytics firm AppsFlyer introduced OpenAI’s ChatGPT within its data clean room capabilities, the company announced today. This means marketers can query data and ask business questions directly without the need for technical support allowing for faster and easier adoption of data clean rooms. Marketers can input and receive queries across several languages, including English, Russian,…
A Associated Press (AP) acaba de lançar diretrizes para o uso de IA (Inteligência Artificial) em seu jornalismo. Como referência no mercado que é, trata-se de um passo significativo na integração ética da tecnologia na coleta e produção de notícias. O comunicado foi publicado por Amanda Barrett, Vice President de Padrões e Inclusão da AP. …
Leia Associated Press lança diretrizes de IA para jornalistas na íntegra no B9.
Showing that publishers are better off controlling their own programmatic destiny, news publisher Salon has grown revenue after cutting off access to its inventory for the vast majority of resellers earlier this year. That increase comes from being able to charge more for its inventory and also by reducing its ad-tech fees. Salon limited its…
Amazon finds more inventory for an ad offering it developed 10 years ago as a way to discover products on its sites.
Aerie’s latest marketing play is an organized effort to draw attention to other brands. Moving beyond the typical brand collaboration driven by a core product–a Barbie Burger King meal, for example–the clothing brand created a shared experience with a host of small businesses. Aerie’s Hidden Gem Marketplace, which featured small New York City businesses as…
Various movie characters help McDonald’s hype its new As Featured In Meal.
The raid of the newspaper, The Marion County Record, has drawn condemnation from First Amendment advocates.
It’s no secret that the social media landscape is changing at a breaking speed. Instagram and TikTok are placing evermore emphasis on video, tweaking their algorithms to favor moving content over static images. Reels are drawing the lion’s share of attention in people’s feeds, and we’re yet to see the full impact of Generative AI…
The event on Oct. 3 and 4 takes place in person in New York.
Em nova campanha, Cheetos transforma a icônica experiência de ter os dedos cobertos pelo salgadinho em uma tática bem-humorada para escapar de situações inconvenientes. Porque isso é importante: Em um mercado saturado de snacks, Cheetos capitaliza uma característica única e reconhecível de seu produto. A campanha, que já foi bem-sucedida em vários países, chega ao …
Leia Cheetos transforma “dedos sujos” em estratégia bem-humorada em nova campanha na íntegra no B9.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
