Sep
07
Pepsi brings back vintage Madonna, Britney Spears ads for MTV’s Video Music Awards
Posted in: UncategorizedThe soda brand has also revived other classic music spots, including Robert Palmer’s “Simply Irresistible.”
Sep
07
ZoomInfo Is Making B-to-B Ad Buying Easier Through Trade Desk Integration
Posted in: UncategorizedDatabase software company ZoomInfo is integrating with demand-side platform (DSP) The Trade Desk to let its business-to-business marketer customers programmatically buy ads with more breadth and precision than before, with the aim of driving revenue. ZoomInfo’s main business line is a business-to-business (b-to-b) database, containing contact and other business information. Last year, following the acquisition…
Sep
07
Hyundai’s NFL campaign leans into return-to-office trend, includes big Amazon ad buy
Posted in: UncategorizedHyundai buys into Amazon Prime Video’s “Thursday Night Football” while the automaker extends its deal with NBC’s “Sunday Night Football.”
Sep
07
Finding E-Curious Buyers, Electric Bike Brands Explore Alternatives to Bike Shops
Posted in: UncategorizedElectric bicycles (or e-bikes) are gaining popularity as a more sustainable mode of transport, especially for shorter trips. E-bike sales grew by 269% between 2019 and 2022 in the U.S., according to data from market research firm Circana and reported by ABC. Over half of U.S. states have some kind of rebate program in place,…
Sep
07
Heinz partnered with decor brand Lick to make ketchup-red paint
Posted in: UncategorizedLimited-edition Red HTK 57 paint mirrors the Heinz ketchup color when it dries.
Sep
07
Philanthropies Pledge $500 Million to Address Crisis in Local News
Posted in: UncategorizedThe effort, spearheaded by the MacArthur Foundation, will give grants to support newsrooms and start-ups as concern grows over the rapid disappearance of local news outlets.
Sep
07
How Taylor Swift will boost movie ad sales during the Hollywood strikes
Posted in: UncategorizedScreenvision Media opens ad inventory for custom “Taylor Swift: The Eras Tour” program.
Sep
07
A-List & Creativity Awards 2024—everything you need to know
Posted in: UncategorizedThe awards feature 11 new categories; entries close Dec. 5.
Sep
07
Marketers Reveal Their Changing Attitudes to Purpose and Entertaining Ads
Posted in: UncategorizedIn a world now dominated by social media and streaming platforms, advertisers must aim to entertain more than ever to engage with audiences or else they will be ignored, say the majority of marketers in a new industry study. And yet over half say that the creative being produced is not entertaining enough to capture…
Sep
07
This TikTok creator’s dark toy-filled humor attracts Burberry, Prime Video and other brands
Posted in: UncategorizedA number of brands have partnered with @Sylvaniandrama creator Thea von Engelbrechten to be featured in her TikTok channel’s “Desperate Housewives”-inspired storylines.
Sep
07
Retailer Marks & Spencer Enlists Sienna Miller to Reach a New Generation of Shoppers
Posted in: UncategorizedFour years after falling out of the FTSE 100 list, British retailer Marks and Spencer (M&S) reclaimed its spot among the top companies on the London Stock Exchange last week, bolstered in part by strong apparel sales. On the way to shaking off its frumpy image, the once beleaguered brand is seeking to continue its…
Sep
07
The Speed of Culture Podcast: Consumer Centricity to Fuel Growth
Posted in: UncategorizedPernod Ricard has a vast selection of over 240 top-tier alcoholic brands, ranging from local to international icons such as Chivas Regal, Jameson, Absolut Vodka, Malibu and Ballantine’s. With unwavering dedication, the company continually refines its brand image, pioneers product innovations, and aims to establish the world’s most eco-friendly distillery. At the top of these…
Sep
07
The US Ad Industry Will Grow 5% in 2023, According to a New Forecast
Posted in: UncategorizedAdvertising investments should grow 5% this year, according to a new industry forecast released today by analyst Brian Wieser. Marketers and advertisers should regard this relatively modest growth as a return to normal, pre-pandemic economic conditions. Since ecommerce boomed during the pandemic and led to increases in retail media investments and other online direct-to-consumer sales,…
Sep
06
CYCLITE Lets Shoppers Preview Its Cycling Bags in Augmented Reality
Posted in: UncategorizedGerman cycling accessories company CYCLITE aims to help shoppers find the right bike bag for them with its 3D BAG FIT technology, which allows shoppers to view how a bag would look on their real-world bike in augmented reality before making a purchase. While viewing CYCLITE’s website on a mobile device, shoppers can load the…
Sep
06
Watch the newest commercials from Cheerios, Tostitos, Ragú and more
Posted in: UncategorizedA grandmother is unhappy to hear (from her granddaughter) that Ragú Kettle Cooked is comparable to her homemade sauce.
Sep
06
Mercado Livre é novo patrocinador oficial das competições da CONMEBOL
Posted in: Uncategorized
Mercado Livre, gigante do e-commerce, torna-se patrocinador oficial das principais competições da CONMEBOL. Por que isso é importante: O futebol é a paixão da América Latina. Com essa jogada, o Mercado Livre não deseja fortalecer sua relação com o esporte e também reforça sua missão de democratização e inclusão no comércio eletrônico. Detalhes do Acordo: …
Leia Mercado Livre é novo patrocinador oficial das competições da CONMEBOL na íntegra no B9.
Sep
06
ACNUR aborda indiferença sobre refugiados em filme com realismo fantástico
Posted in: Uncategorized
O número de refugiados no mundo saltou para 35,3 milhões em 2022, um aumento recorde, segundo a ACNUR, a agência da ONU para refugiados . Por que isso é importante: Em meio a uma crise global de refugiados e debates polarizados, muitos optam por ignorar o problema. A ACNUR busca despertar solidariedade e ação, em vez …
Leia ACNUR aborda indiferença sobre refugiados em filme com realismo fantástico na íntegra no B9.
Sep
06
Evolving Beyond Virality: Building Sustainable, Long-Term Careers in the Digital Realm
Posted in: UncategorizedMany of us often wonder what the end goal is for our favorite creators. What happens after that viral dance video or after the 100th makeup tutorial? How do they transform their 15 minutes of fame into a long-lasting career? That’s where companies like Viral Nation come into play. Viral Nation is a worldwide influencer…
Sep
06
Kraft Heinz ramps up marketing to school children, drawing some criticism
Posted in: UncategorizedKraft Heinz’s moves include distributing special versions of Lunchables to schools while linking its iconic brands with textbooks in a new campaign.
Sep
06
Teaser revela primeiras cenas de “The Boy and the Heron”, nova animação do Studio Ghibli dirigida por Hayao Miyazaki
Posted in: Uncategorized
O icônico Hayao Miyazaki, após uma pausa de uma década, traz sua 12ª obra-prima cinematográfica. Por que isso é importante: Miyazaki, o cérebro por trás de clássicos como “A Viagem de Chihiro” e “Meu Amigo Totoro”, e tantos outros, é reverenciado no mundo da animação. Seu retorno ao cinema é um marco, e “The Boy …
Leia Teaser revela primeiras cenas de “The Boy and the Heron”, nova animação do Studio Ghibli dirigida por Hayao Miyazaki na íntegra no B9.
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