How can brands stand out to consumers and vie for their ever-elusive dollars? It turns out storytelling is just as important when it comes to commerce as in any other form of media. On February 28 and 29 attendees heard from experts as they discussed the skills and investment needed to build an optimal brand…
Thanks to his background in theoretical physics, Jonathan Roberts may be one of the few people alive who can credibly claim to understand ad tech. Before joining About.com in 2013, the University of Oxford academic spent more than a decade as a researcher, making dark matter predictions for the Large Hadron Collider at CERN and…
The Paris 2024 Paralympic Games are set to be the most watched in its history, with a record 160 broadcasters signing up to cover the event. That will be welcome news for sponsors, but for organizers it marks a whole new step forward for the para movement. The previous Paralympic Summer games, held in Tokyo…
(TrendHunter.com) The Baseus Blade 2 smart power bank is the latest version of the brand’s ultra-portable power solution that’s engineered to handle the demands of digital professionals and pro users alike….
As the digital era continues to evolve, the way we consume media transforms significantly. To explore the complexities and opportunities within the streaming industry and get a glimpse into how companies are navigating these changes, we sat down with Romina Rosado, evp and general manager of Hispanic streaming at NBCUniversal’s Telemundo Enterprises. She shares her…
Ferrero Group, the chocolate company encompassing the Kinder, Nutella and Tic Tac brands, awarded its U.S. media management duties to Dentsu Media agency iProspect at the end of February. Given the agency already manages the majority of Ferrero’s budget outside the U.S., this win solidifies iProspect’s place as Ferrero’s media agency of record. A source…
Com ironia #sqn. Foi assim que o excelente Josh Constine começou o papo com Peter Deng, nada mais nada menos que o VP Consumer do ChatGPT. Josh hoje está no ramo de Venture Partner, mas foi editor to TechCrunch e não se furtou de usar seu passado jornalístico para fazer as perguntar certas pro executivo …
Leia SXSW 2024: Qual o papel dos humanos na era da IA? na íntegra no B9.
Em um mundo saturado de informações e estímulos piscando por todos os cantos, como é que uma ideia simples pode se tornar genuinamente impactante? James Taylor, líder global de design na agência criativa dedicada da Apple, TBWAMedia Arts Lab, trouxe essa discussão para a mesa do SXSW 2024. E sua resposta, como você deve imaginar, …
Leia SXSW 2024 – “Todas as ideias são ruins”: a filosofia de design da TBWAMedia Arts Lab na íntegra no B9.
Existe um amplo debate sobre a transformação digital no mundo, mas com um foco, talvez, muito concentrado apenas nas novas tecnologias digitais. Os números divulgados na mídia destacam o crescimento do valor de mercado de grandes empresas de tecnologia, bancos digitais, startups modernas, além da ampla alocação de recursos por fundos de investimentos privados em …
Leia SXSW 2024 – A sua empresa está preparada para o digital? na íntegra no B9.
Uma leitura atenta da programação do SXSW já ajuda, aqui e ali, a identificar painéis que prometem tudo no título e entregam um tanto menos na realidade. Este ano, olhando para as trilhas de Creators e Cultura, ainda assim caí em algumas discussões que pareciam interessantes por abordarem como podemos usar a cultura como um …
Leia SXSW 2024 – Dá para “ser parte da cultura” só surfando trend do TikTok? na íntegra no B9.
The ad sales teams at Warner Bros. Discovery and CBS are dancing their way through March. Ahead of Selection Sunday on March 17, the NCAA Division I Men’s Basketball Tournament’s advertising inventory is “essentially sold out” across both companies. “This will be the best revenue tournament we’ve ever had,” Jon Diament, evp of advertising sales…
Both men and women think about health a lot. Not surprisingly, though, how they think about it and how they think about health for the other gender, is completely different. As a result, women are taking on the unofficial role of “chief medical officer” within their families. This year, our agency conducted an independent study…
Mark Twain didn’t originate the saying, “the clothes make the man,” but he did famously add his own kicker to that old proverb: “Naked people have little or no influence on society.” Men’s Wearhouse might agree, as the 50-year-old boutique retailer launches its first 2024 ads with new agency Party Land, experimenting with over-the-top humor…
Desde 1987 milhares de pessoas se reúnem em Austin, nos Estados Unidos, para discutir os temas mais importantes relacionados à criatividade. O que começou como um festival para discutir as últimas tendências em entretenimento e cultura, passou a adotar a tecnologia como um de seus pilares, dado o impacto que esta passou a ter sobre …
Leia SXSW 2024 – Devemos encarar a IA como nossa melhor amiga na íntegra no B9.
Tubi’s groundbreaking basketball documentary, Shattered Glass: A WNBPA Story, almost didn’t happen. The film, which premiered Jan. 31 on Tubi in partnership with Puma, gives an all-access, behind-the-scenes look at the lives of WNBA superstars Jonquel Jones, Breanna Stewart and Nneka Ogwumike, seeing how the MVPs rose to fame when all the odds were stacked…
A roughly $1 billion bid from the former CNN chief Jeff Zucker and his Emirati backers raised concerns among lawmakers over a storied conservative newspaper.
After the success of its star-studded campaign at the Grammy Awards and Super Bowl, Dunkin’ took a different approach to its marketing with an ad focused on real franchisees. Produced by Ben Affleck’s agency, Artists Equity, the 30-second spot tells the story of three generations of women who have operated a Dunkin’ in the small…
Confesso que em um evento tão incrível como o SXSW EDU, é difícil escolher um só tema para aprofundar. Resolvi começar por um assunto que afeta a todos nós e se tornou a angústia de tantos: quando a AI entra no jogo e se torna nossa colega de trabalho, como devemos nos preparar para tirar …
Leia SXSW – Quando a AI vira colega de trabalho: como devemos preparar os humanos? na íntegra no B9.
Hoje é o sexto (e no meu caso, último) dia do festival — e depois deste tempo, além de a gente perceber quais são os grandes temas mais recorrentes, começa também a ver algumas “microcorrentes” do festival. A primeira: a curiosidade como uma postura fundamental pra lidar com o superciclo de tecnologia que estamos vivendo. …
Leia SXSW 2024 – A curiosidade não matou a gata ou o gato na íntegra no B9.
Three-time Grammy Award-winning artist, philanthropist and entrepreneur Megan Thee Stallion is set to discuss her authenticity when it comes to fan engagement as the “Hot Girl Coach” comes to Social Media Week. Set to speak on day two of this year’s event, Megan Thee Stallion will take to the main stage to talk through her…
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