In-store retail media is ready for primetime. Expect 2024 to be the year that digital screens propagate across brick-and-mortar retail. Currently estimated at less than $300 million in the U.S., in-store advertising is finally ready to accelerate, with Walmart, Kroger and Tesco announcing the expansion of their in-store media networks this year. A recent Merkle…
Sendo marinheira de segunda viagem, a vinda parece bem menos caótica e o sentimento de FOMO (Fear of Missing Out) vai sendo substituído por um sentimento diferente. Não sei se existe uma sigla para ele, mas é algo mais familiar, ainda assim empolgante e intrigante. Sai o desespero de não saber minúcias sobre detalhes técnicos …
Leia SXSW 2024 – Menos FOMO, mais conexões profundas na íntegra no B9.
Daylight saving time starts this Sunday in the U.S., but Titan Casket and Ryan Reynolds’ agency, Maximum Effort, would like to kill the tradition in order to save lives. The darkly funny campaign starring David Dastmalchian takes aim at what some say is an outdated tradition. Dressed in a shiny black shirt, the Oppenheimer and…
Reviving a music festival that last rocked Portland, Ore., in 2017, Pabst Blue Ribbon beer jumps feet-first into the post-pandemic experiential wave with a two-day event coming this summer featuring Billy Idol, T-Pain, Violent Femmes, Big Thief and numerous local favorites. After a successful four-year run–and expansion to Denver, Atlanta and Philadelphia–the brand retired the…
Reddit is rolling out a suite of organic social strategy tools today as the discussion platform prepares for its initial public offering (IPO), ADWEEK can exclusively report. This is the first time the company has offered free tools for businesses, a move that aims to generate more organic activity from brands, potentially turning them into…
Amid a growing international movement to make workplaces more “menopause-friendly,” creative agency Mekanism is calling on the ad industry to officially codify menopause support in benefit policies. Mekanism has launched a six-point policy called “The Moenoclause,” which outlines workplace rights and benefits for those experiencing menopause. The agency is encouraging other industry employers to adopt…
Television hosts responded to the State of the Union address along partisan lines. But almost everyone agreed the president was feisty.
A Amazon promete uma imersão no universo pós-apocalíptico com sua adaptação de “Fallout”. O novo trailer, divulgado hoje, parece demonstrar um equilíbrio perfeito entre humor ácido e cenário desolador, característicos da série de jogos da Bethesda. Com estreia antecipada para 11 de abril, a produção traz um elenco que inclui Aaron Moten, Walton Goggins e …
Leia Amazon antecipa estreia de “Fallout” e lança novo trailer fiel ao espírito da série de jogos na íntegra no B9.
The video game publisher and media company Enthusiast Gaming laid off 25% of its workforce–around 45 employees–today, its third round of cuts in 12 months following headcount reductions in May and December. The affected staff were notified of the layoffs via email rather than direct conversations due to the volume of impacted employees, according to…
There’s been a murder, but this time the victim is streaming ratings. Peacock’s The Traitors–an Alan Cumming-hosted competition series where reality stars called “faithfuls” try to banish the “traitors” among them before being murdered themselves–was already a hit in Season 1, even winning the Emmy Award for Outstanding Casting for a Reality Program. But in…
The influencer marketing recipe is well-established. Select influencers who attract a certain audience and fly them out to a tropical location for sun, fun and product placement. Organic reach across social, particularly TikTok, Instagram and YouTube are off the charts. Marketing = sorted. Except, that doesn’t work anymore. What once was aspirational is now exclusionary,…
The media titan Rupert Murdoch, 92, is engaged once more. This time it is to Elena Zhukova, a retired molecular biologist.
It has been 100 years since the Equal Rights Amendment, which explicitly prohibits sex discrimination, was introduced to Congress. Yet over the past century, it has still not been signed into law, meaning that women are not guaranteed equal rights to men under the U.S. Constitution. A new campaign, created by agency Ogilvy for former…
Being in a punk band is not a requisite for getting into the ad industry. In fact, it’s anything but the normal starting point, but it worked for Michael Treff, who went from punk musician to record label owner to agency CEO. Treff is CEO of Stagwell agency Code and Theory, but he followed a…
The fake news organizations, experts say, represent a technological leap in the Kremlin’s efforts to spread false and misleading narratives.
It’s another Oscars sellout for Disney. Ahead of the Jimmy Kimmel-hosted 96th Oscars on Sunday, March 10, Disney Advertising has announced that it has sold out of ad inventory with a variety of sponsors spanning 17 categories. “On March 10th, Hollywood’s biggest night returns, and we couldn’t be more excited, along with our incredible brand…
What is an “outcome?” According to Omnicom leaders, it depends on whether you’re asking a brand’s CMO or CFO. In this episode of Yeah, That’s Probably An Ad, recorded live from the ADWEEK Podcast Lounge at Commerceweek presented by OMD, ADWEEK community editor Luz Corona sat down with OMD’s chief investment officer, Kelly Metz, and…
 |
 |
| THE ORIGINAL? Noah / People for Animals – 2004 « Those who wear fur have no respect for life » Click the image to enlarge Agency : Jung von Matt Hamburg (Germany) |
LESS ORIGINAL Peta – 2024 « People who wear leather are more dangerous that you think » Click the image to enlarge Agency : Archer Troy (Mexico) |
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
