If you caught my LinkedIn post, you know I’ve got some serious beef with the current ad agency model. I mean, let’s call a spade a spade–it’s broken. Outdated. And in desperate need of a shake-up. Apparently, I struck a nerve because that post blew up. We’re talking over 800,000 impressions, 5,000 reactions and a…
Além de contar com uma estrutura robusta e bem organizada para receber as mais de 34 mil pessoas esperadas, o Web Summit Rio trouxe a pauta de diversidade não só para os painéis e ativações, mas principalmente para a exposição das mais de 1.000 startups presentes na edição desse ano. Diversidade além do pitch Logo …
Leia Web Summit, diversidade e inteligência artificial na íntegra no B9.
(TrendHunter.com) Across multiple categories, brands are tapping into the transformative power of scent to launch mood-boosting products. From candles that infuse spaces with calming aromas to body care products…
Highsnobiety is a store, a website, a production agency and a clothing line. Oh, and Pamela Anderson is on the latest cover.
On this week’s episode of TechMagic, host Cathy Hackl and guest host Lee Kebler discuss AirChat, a new social audio app. AirChat uses voice transcription to turn your voice into a text note. Kebler describes AirChat as a walkie-talkie for people to discuss a specific subject and questions how the app received approval from the…
(TrendHunter.com) Across multiple categories, brands are tapping into the transformative power of scent to launch mood-boosting products. From candles that infuse spaces with calming aromas to body care products…
Tropicana, known for its premium orange juice, stands as a beacon of leadership and innovation in the beverage industry. Balancing a rich heritage with modern consumer demands, Tropicana is dedicated to high-quality, great-tasting and sustainable products. This commitment ensures the brand not only preserves its legacy but also resonates with today’s health-conscious consumers. For an…
Highsnobiety is a store, a website, a production agency and a clothing line. Oh, and Pamela Anderson is on the latest cover.
Even by Southern California standards, the traffic jam created by motorists heading home from the Coachella Valley Music and Arts Festival is notorious. In the hours after the annual concert’s end, tens of thousands of revelers sit bumper to bumper on Interstate 10 as far as 60 miles west of the grounds. There’s not much…
Even by Southern California standards, the traffic jam created by motorists heading home from the Coachella Valley Music and Arts Festival is notorious. In the hours after the annual concert’s end, tens of thousands of revelers sit bumper to bumper on Interstate 10 as far as 60 miles west of the grounds. There’s not much…
Highsnobiety is a store, a website, a production agency and a clothing line. Oh, and Pamela Anderson is on the latest cover.
The U.S. Cannes Young Lions Competition has its newest set of winners hailing from TBWAChiatDay LA, Weber Shandwick, Initiative and FCB New York. The 2024 winners will represent the U.S. in the global competition during the Cannes Lions Festival of Creativity in June. The competition is growing in the U.S. with more 500 teams ultimately…
Tipsy Scoop serves up sweet treats like spiked mint chip and vanilla bean bourbon that are meant to deliver a pleasant, light buzz similar to a dessert cocktail. But for years now, fans of the New York-based chain have been yearning for something that hits, well, a bit differently. Through a first-time collaboration with a…
Highsnobiety is a store, a website, a production agency and a clothing line. Oh, and Pamela Anderson is on the latest cover.
If an NBA superstar has Cheetle all over his Cheetos-eating right hand, he might whiff a few lefty high-fives. But, aside from slight embarrassment of the missed connection, it’s no big deal. It’s a different matter entirely if a cosmetic surgeon has to do that same switch-up, or a police sketch artist or a commuter…
What do a feature on Taylor Swift, a profile of Sam Altman and a piece about the James Webb telescope all have in common? Last year, all three Time stories were deemed unsafe for brands to advertise against. The issues came from brand safety technology errantly flagging broad swaths of Time’s reporting as unsuitable for…
Highsnobiety is a store, a website, a production agency and a clothing line. Oh, and Pamela Anderson is on the latest cover.
Advertising Agency: Blue Noodles, Chennai, India
Art Director: Anantha Narayan
Copywriter: Anantha Narayan
AI Artist: Albert Dall-E
Several brands have made public commitments to shift their budgets to purpose-driven advertising and allocate spend to companies owned by and reaching underrepresented populations or focusing on industry causes. However, given the complexity of the digital media ecosystem, the actual shifting of dollars to purpose-owned or led organizations has proven elusive. The fact remains that…
A contestant on a (faux) game show answers questions about saving money on hotel bookings in a Trivago spot.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
