Apr
17
Finally, the Ad Industry Can Deliver on Purpose-Driven Media Investment
Posted in: UncategorizedSeveral brands have made public commitments to shift their budgets to purpose-driven advertising and allocate spend to companies owned by and reaching underrepresented populations or focusing on industry causes. However, given the complexity of the digital media ecosystem, the actual shifting of dollars to purpose-owned or led organizations has proven elusive. The fact remains that…
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