May
15
CNN and ABC Snag the Presidential Debates
Posted in: UncategorizedIn a matter of hours, two networks outmaneuvered their rivals and landed a coveted pair of Biden-Trump prime-time debates.
May
15
Netflix Unveils In-House Adtech Platform at First In-Person Upfront
Posted in: UncategorizedNetflix is looking to score on its NFL Christmas Day games by doubling down on adtech. In its first in-person TV upfront week presentation (the company had a virtual upfront last year), held today at Manhattan’s Pier59 Studios, the company announced several ad tier updates, including its own in-house adtech platform. “Bringing our adtech in-house…
May
15
At 69, Gayle King Is the Cover Star of Sport Illustrated’s Swimsuit Issue
Posted in: UncategorizedThe 69-year-old TV anchor, who graces a cover of this year’s swimsuit issue, was fine showing dimples but wanted to avoid looking “too boobalicious.”
May
15
At 69, Gayle King Is the Cover Star of Sport Illustrated’s Swimsuit Issue
Posted in: UncategorizedThe 69-year-old TV anchor, who graces a cover of this year’s swimsuit issue, was fine showing dimples but wanted to avoid looking “too boobalicious.”
May
15
Retail Media Search Is Where Intent and Discovery Will Merge
Posted in: UncategorizedDigital marketers are moving up the funnel–we’re going in-store, the cookies are crumbling–and still, the humble place where it all started, search, is not only surviving but thriving. You might think sponsored search ad revenues of Amazon, the giant of retail media, would have slowed down by now. But nope. The market is predicting another…
May
15
Netflix and the N.F.L. Sign a Three-Season Deal
Posted in: UncategorizedFootball joins pro wrestling and comedy specials in an expansion of the streaming service’s live offerings, a key step in the company’s overall live TV strategy.
May
15
Netflix and the N.F.L. Sign a Three-Season Deal
Posted in: UncategorizedFootball joins pro wrestling and comedy specials in an expansion of the streaming service’s live offerings, a key step in the company’s overall live TV strategy.
May
15
Netflix Scores Live NFL Games on Christmas, Shocks TV World
Posted in: UncategorizedChristmas is coming early for Netflix. Top line Today, ahead of its upfront presentation at Manhattan’s Pier59 Studios, Netflix announced that it scored live NFL Christmas Day games. In a blog on its Tudum website, the streaming giant said it’ll be the global home of two NFL games on Dec. 25, also getting at least…
May
15
Netflix Scores Live NFL Games on Christmas, Shocks TV World
Posted in: UncategorizedChristmas is coming early for Netflix. Top line Today, ahead of its upfront presentation at Manhattan’s Pier59 Studios, Netflix announced that it scored live NFL Christmas Day games. In a blog on its Tudum website, the streaming giant said it’ll be the global home of two NFL games on Dec. 25, also getting at least…
May
15
Netflix fecha acordo histórico com a NFL para transmissões ao vivo no Natal
Posted in: Uncategorizedvar HYVOR_TALK_WEBSITE = 10957;
A Netflix causou hoje na atual guerra dos streamings (e das TVs) ao anunciar que vai transmitir jogos ao vivo da NFL no dia de Natal. A revelação ocorreu durante uma apresentação da empresa em Nova York, antecipando uma nova fase de esportes ao vivo da plataforma. ? Detalhes do acordo: Segundo o comunicado no …
Leia Netflix fecha acordo histórico com a NFL para transmissões ao vivo no Natal na íntegra no B9.
May
15
How TelevisaUnivision Put Measurement and Music Centerstage at 2024 Upfront
Posted in: UncategorizedFor its 2024 upfront event on Tuesday, TelevisaUnivision welcomed advertisers to its “casa” to talk measurement over margaritas. The Spanish-language broadcast network immersed upfront attendees in Spanish culture through its “Casa Cultura,” a blend of food, music and entertainment while spotlighting its key points of differentiation in the category: precision in measurement capabilities and programming….
May
15
WBD Debuts New Dune Series, Ad Products and One WBD System at Upfront
Posted in: UncategorizedWarner Bros. Discovery unveiled a slate of new content, ad products and consumption metrics at its TV upfront presentation in Madison Square Garden on Wednesday morning. The pitch, whose theme was Make It Happen Here, centered on the iconic intellectual property WBD has at its disposal and a reenergized stable of television and film following…
May
15
The Garage Podcast: The Future of Retail Media Networks
Posted in: UncategorizedWelcome back to The Garage: Tools for Retail Media Innovation. Hosted by Albertsons Media Collective’s Evan Hovorka, vp of product and innovation, and Dan Massimino, director of marketing, The Garage dives into the why, the how and the who cares of retail media innovation. In our fourth special episode from the Possible conference in Miami,…
May
15
Mark Thompson Lays Out the Facts of CNN’s New Ad Strategy
Posted in: UncategorizedThere’s no shortage of opinion in today’s news media landscape. That’s why CNN head Mark Thompson is leaning into an ethos shared by vintage Dragnet detective Sgt. Joe Friday: “Just the facts, ma’am.” “We see ourselves as a news network first, rather than opinion,” Thompson told ADWEEK ahead of taking the stage at Warner Bros….
May
15
The 6 Factors for Creating Attention-Grabbing Brand Moments
Posted in: UncategorizedNews media has transformed in recent years. The way people consume content is shifting, attention spans are shrinking, and the news cycle is shorter than ever. To be included, brands need to take an integrated and creative approach. Every campaign must achieve the unexpected and share stories that span the entire paid, earned, shared and…
May
15
Politico Gets Access to More Reader Data, Launching Its First Consumer Registration Wall
Posted in: UncategorizedThe politics publisher Politico began the rollout of its first consumer registration wall on Wednesday, the first step in a larger strategy from the Axel Springer property to gather more information about readers. The registration wall will initially let readers access up to 10 articles before asking them to share basic information–their email, employer and…
May
15
Look Inside the Pitch Deck That Sustainability Platform Provenance Used to Raise $5 Million
Posted in: UncategorizedSustainability tech platform Provenance, which aims to simplify brands’ green claims, today announced it’s raised $5 million in a series B funding round. (Scroll down to view the full pitch deck.) The round was led by the Martin Sorrell-founded venture capital firm S4S Ventures. This is the third funding round for Provenance, following a $2…
May
15
Google Rolls Out SGE, Here’s How Publishers Are Responding
Posted in: UncategorizedGoogle’s AI-powered search tool, formerly Search Generative Experience (SGE), is now available widely in the U.S., with a global rollout following soon, Google boss Sundar Pichai said at Google’s I/O conference held in Mountain View, California, yesterday. That’s not great news for publishers, who have seen a substantial decline of up to 60% in organic…
May
15
Storefront Music Lends Sound Experience To BBDO New York Wells Fargo’s Latest Active Cash Credit Card Campaign
Posted in: Uncategorized
May
15
Disney Touts Scale, Sports and Storytelling at Upfront
Posted in: UncategorizedIn its star-studded upfront presentation Tuesday evening, Disney executives and talent consistently returned to a key theme: The company’s reach and tech are unlike those of its competitors. Among the highlights, Rita Ferro, Disney’s president of global advertising, said that one in two people worldwide now connect with a Disney property every day. Ferro also…
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