Organizations nationwide, especially ad agencies, say offering balance is key to attracting and retaining women talent. From unlimited PTO and job-sharing opportunities to remote work and childcare allowances, we’ve received many undeniably excellent benefits to support caregiving responsibilities and promote well-being. But the fact is, women still can’t have it all. Promoting work/life balance as…
According to Taste editor in chief Matt Rodbard, the grocery store is content. And as marketers very well know, content is king. On this episode of Yeah, That’s Probably an Ad, ADWEEK community editor Luz Corona sat down with the founding editor of the chic digital cooking and food culture magazine to discuss the current…
Many impassioned sports fans watching a game from home may have harbored the secret suspicion that they could do better than the coach. What if they got the chance to prove it? Nathan Owolabi, a 23-year-old Londoner, is one such fan. He’s obsessed with soccer: watching it, working as a tour guide at Wembley Stadium…
O SXSW 2024 terminou há pouco, mas já podemos dizer que, para quem acompanhou in loco ou de modo virtual, existe de forma clara um antes e depois. Isso porque, além de discutir as principais tendências que eram aguardadas, como inteligência artificial, energia e realidade aumentada, o evento abriu portas e mentes de maneira enfática …
Leia SXSW 2024 – Humano e Artificial: os desafios de manter a mente sã na íntegra no B9.
Her new role as a commentator on NBC and MSNBC programs comes shortly after she stepped down as the leader of the Republican National Committee.
(TrendHunter.com) Pure Culture Organics is introducing a new line of kefir products featuring 12 unique probiotic strains and boasting over 50 billion CFUs (colony-forming units) per serving. Made without lactose,…
A queue of people spills out onto the pavement outside a quaint, blue-fronted cafe in North London. Kate Bush’s “Running Up That Hill” finds its way back onto the charts after 37 years. Bridgerton-inspired corsets, gloves and empire waisted ball gowns feature heavily on the 2024 Oscars red carpet. This isn’t a string of unconnected…
Ahead of the release of Ghostbusters: Frozen Empire in theaters on March 22, Sony Pictures launched an AR campaign on Snapchat featuring two augmented reality Lenses and a video ad. The AR Slimer Lens allows users to answer a fake video call from Trevor, a character in the film played by Finn Wolfhard. Once the…
Want to take over a 10′ x 10′ meeting space from MediaLink at the splashy Cannes Lions advertising festival this June? Be prepared to pay about $850,000, according to a pitch deck obtained by ADWEEK. The deck revealed sponsorship opportunities for potential partners for its numerous spaces across the Palais–the central hub of the Cannes…
Newly public Reddit has to level up its performance-driving products, and–after 20 years–figure out how to more fully monetize its signal-rich chat-based content. Reddit’s long-awaited IPO values the platform at $6.5 billion on 2023 revenues of $804 million (98% driven by ads), with a loss of almost $91 million. While it’s growing, it missed its…
Mais uma vez a Coca-Cola vai marcar presença significativa no Lollapalooza Brasil, que começa no Autódromo de Interlagos em São Paulo, na próxima sexta-feira, 22 de março. O chamado “Coke Studio” promete uma proposta inovadora de interação e música através de uma arena imersiva de 600m². Detalhes do Espaço e Ativações Experiências Complementares O festival …
Leia Coke Studio: Coca-Cola oferece experiência tecnológica e interativa no Lollapalooza Brasil 2024 na íntegra no B9.
In case last year’s “Breaking Good” Super Bowl ad wasn’t an indication, Frito-Lay brand PopCorners’ latest commercial, featuring Don Cheadle as a speakeasy proprietor, drives home the point that the air-popped snack is so good it should be forbidden. In “Get Caught With Something Good,” patrons of a 1920s-themed establishment meet in secret to enjoy…
The social media company’s debut on the New York Stock Exchange was one of the first major tech initial public offerings of the year.
Taco Bell is often a go-to spot for late-night cravings, but a new campaign starring Jason Sudeikis aims to lure consumers in daylight, too. A 30-second ad launching March 21 shows Sudeikis, who repeatedly expressed his love for the brand in interviews, responding to a real social media post about how “Taco Bell only really…
There’s nothing new about people showing great enthusiasm for their favorite books, movies and musical acts. Songs and stories shape society. Life imitates art. At the same time, culture is not static. Things change. Smartphones, social media, streaming platforms and investors looking to make more money from the intellectual property through various adaptations have helped…
To give advertisers another way to reach users, Snapchat launched Sponsored AR Filters, a new ad format that will allow brands to create augmented reality overlays that can be added to Snaps after a photo or video is captured, but before it’s shared. Sponsored AR Filters differ from the platform’s existing Sponsored AR Lenses, as…
The lawsuit caps years of regulatory scrutiny of Apple’s wildly popular suite of devices and services, which have fueled its growth into a nearly $3 trillion public company.
Despite being over 100 years since the first documented example of product placement ran–a soap endorsement within the Lumiere brothers’ 1896 film Washing Day in Switzerland–the advertising technique remains popular. If the reaction to a 20-year-old Cerveza Cristal integration appearing within the original Star Wars trilogy when aired in Chile is anything to go by–it…
Retailer Gap continues to lean into nostalgia to revive its marketing, with a collaboration with London-based skateboarding and clothing label Palace that celebrates 1990s style and skate culture. The two brands, both synonymous with certain facets of 90s style, will launch the Palace Gap collection Friday (March 22). The 55-piece collection of adult and children’s…
Social publisher NowThis Media, which was acquired by nonprofit media organization Accelerate Change last April, is combining with the eight other publishers in the Accelerate Change portfolio to become NowMedia, according to NowThis CEO Sharon Mussalli. The network will reach over 190 million people monthly–including web traffic, social audience and newsletter subscribers–with the majority of…
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