Mar
21
From Then Till Now: Big Brands’ Enduring Love Affair With Product Placement
Posted in: UncategorizedDespite being over 100 years since the first documented example of product placement ran–a soap endorsement within the Lumiere brothers’ 1896 film Washing Day in Switzerland–the advertising technique remains popular. If the reaction to a 20-year-old Cerveza Cristal integration appearing within the original Star Wars trilogy when aired in Chile is anything to go by–it…
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