When creator Robyn DelMonte–who shares marketing ideas with her 650,000-plus followers on TikTok–walks into a meeting with a brand, it’s not uncommon that only half of them have TikTok on their phones. “There’s still such a disconnect,” DelMonte said. “Sometimes I get a deck and it boggles my mind.” At ADWEEK’s Creator Roundtable, four top…
In the tumultuous summer of 2020, when Black Lives Matter protests proliferated in the wake of George Floyd’s murder, one portent of social change came from corporate America. One by one, companies promised to beef up their diversity, equity and inclusion (DEI) efforts, pledging upward of $50 billion to do it, according to figures from…
While neurodiversity remains underrepresented in advertising, a British household brand is on a mission to increase public understanding about autistic experiences. Vanish, a garment care brand owned by Reckitt, launched the second installment of a campaign to shift perceptions about autism. This time, it is calling on the general public and leaders in schools, businesses…
Silver Lake, the investment company, will buy shares in the Hollywood and sports firm that it doesn’t already own, valuing Endeavor at $13 billion.
Northwestern Mutual stands at the forefront of blending traditional financial wisdom with modern engagement, navigating the complexities of consumer expectations in the digital age. Through the lens of CMO Lynn Teo, we explore how the brand is redefining financial services to resonate with a younger, digitally savvy audience. Teo’s strategic vision showcases the importance of…
April is Bowel Cancer Awareness Month and Testicular Cancer Prevention Month. However, while charities raise awareness and tutorials for self-exams readily available on YouTube, such videos are often boring or cringeworthy. To create a self-exam reminder that audiences would watch, the U.S.-based Testicular Cancer Society launched “Highlight Your Balls.” Created by agency FP7 McCann Dubai,…
Oren Etzioni was once an optimist about artificial intelligence. Now, his nonprofit, TrueMedia.org, is offering tools for fighting A.I.-manipulated content.
Social commerce is quickly revolutionizing traditional ecommerce and radically disrupting brick-and-mortar retail. It moves the entire shopping experience onto social media platforms, from finding and researching products to directly purchasing them. It integrates product showcases, in-platform brand pages and native checkout, all in one place. The obvious benefit to consumers is the uninterrupted social media…
In this episode of Brave Commerce, Mir Zaman, vice president of commercial operations at Spectrum Brands, joins hosts Rachel Tipograph and Sarah Hofstetter to provide insights on leadership, innovation and adaptability, offering strategies for navigating dynamic business landscapes effectively. The discussion starts with Zaman introducing Spectrum Brands, a company operating in three diverse industries: Home…
Stagecoach, the top-grossing country music festival in America–which may or may not get a visit from Beyonce this year–is breaking ground in the modern temperance movement by inking its first booze-free beverage partner for the upcoming three-day event near Los Angeles. The alliance between festival organizer AEG’s Goldenvoice and non-alcoholic bottle shop The New Bar…
Brands and their agencies are increasingly using artificial intelligence-generated focus groups to simulate conversations with potential customers in order to inform campaigns, saving time and money and asking more sensitive questions. At ad agency Supernatural, chief strategy officer Mike Barrett asked an AI-generated persona what the most impactful challenges of cancer are, informing the campaign…
It used to take days to craft the perfect RFI response–the first of several steps agencies take when competing in notoriously arduous pitch processes. Now, planners at Stagwell agency Gale can do it in 90 minutes, with help from an AI bot that thinks like Brad Simms, the agency’s chief executive. The bot is also…
Business-to-business is, well, big business. (Its name alone contains double the business of B2C.) Consider this: U.S. B2B ecommerce sales are forecast to grow from $1.7 trillion in 2021 to more than $3 trillion by 2027, according to Forrester. And that’s just online. Plenty more hospital equipment and accounting software are sold IRL. ADWEEK’s second…
(TrendHunter.com) The baby industry has undergone significant changes, fueled by a wave of innovations and technological advancements to enhance the well-being and development of infants and toddlers. From all-vegan…
The Justice Department was investigating whether the two violated a law forbidding simultaneous service on the boards of competitors.
New York, NY, April 1st, 2024 – Suzy, a leading end-to-end market research software platform, is thrilled to announce the renewal of its partnership with ADWEEK, a leading source of news and insights covering marketing, media and technology, for the podcast, The Speed of Culture. The partnership, which first took the ADWEEK Podcast Network by…
A Nike aposta em um visual analógico – filmado em 16mm pela diretora Petra Collins – e uma série de aparições surpresa que demonstram o alcance cultural da marca para lançar uma nova versão do Air Max. A jornada de Max: uma corrida contra o tempo A trama segue Max, um jovem que, ao perceber …
Leia “Feel the Unreal”: Nike lança nova edição do Air Max com Drake, Billie Eilish e Haaland na íntegra no B9.
As marcas sabem que parece pegadinha, e justamente com lançamento no dia 1º de abril. Porém, a Cimed e o Burger King garantem que é verdade. As empresas se uniram para uma colaboração inédita e inusitada: lançar um hidratante labial, Carmed, com aroma grelhado e sensação térmica que remete ao calor do fogo das grelhas …
Leia Carmed e Burger King lançam hidratante labial com aroma de “churrasco grelhado” na íntegra no B9.
House of the Dragon is igniting its fanbase ahead of Season 2 and setting records at Max. To kick off the Season 2 marketing campaign for the Game of Thrones prequel series, HBO and Max released dueling House of the Dragon trailers on March 21. The Green trailer showcases Queen Alicent Hightower (Olivia Cooke) and…
She worked as a secretary before being hired as an associate producer at the NBC News public affairs show in 1956. She went on to spend 41 years there.
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