Eos’ Cheeky Twist on Valentine’s Day Is NSFW

A wise person once said, “don’t read the comment section,” but there might be some golden nuggets of inspiration hidden there–at least for beauty and skincare brand Eos. Eos has grabbed attention with “Dirty DMs,” a playfully NSFW spot. The comical 60-second video introduces viewers to a friendly grandmother, who cheerfully reads a stack of…

Dietz & Watson – Ushering in the Super Bowl campaign 4 x 30 (USA)

Food

“At Dietz & Watson, we love to go all-in for game day, as our portfolio of products make a diverse and easy entertainment spread,” says Laure

Open Swim’s Bradley J. Ross Commandeers New Campaign Highlighting Real-Life Wellness Stories for Nutrafol

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adnews

Open Swim’s Director and Founder Bradley J. Ross utilizes a bespoke model to fulfill Nutrafol brand’s need for varied content across channels.

20 Groundbreaking Campaigns That Redefined Super Bowl Advertising

If the Super Bowl is advertising’s peerless platform–and it is, with north of 110 million viewers and a prized place in marketing history–is it any wonder some performers crack under the pressure? “Safe, lazy, boring,” one observer called the crop of ads last year. Some critics claim that Super Bowl ads’ creativity is bottoming out,…

wake up, it’s deja-vu! / Copier, switcher, coller

THE ORIGINAL?
Café Breno – 2016
« Wakes you up when you really want »
Click the image to enlarge
Source : Adsoftheworld
Agency : FCB, Istanbul (Turkey)
LESS ORIGINAL
Mc Donald’s / Egg Mc Muffin – 2024
« 07:30am. Breakfast, done properly »
Click the image to enlarge
Source : Little Black Book
Agency : Leo Burnett (United Kingdom)

Albert Dali by Blue Noodles, Chennai

Advertising Agency: Blue Noodles, Chennai, India
Art Director: Anantha Narayan
Copywriter: Anantha Narayan

Albert Dali by Blue Noodles, Chennai

Albert Dali by Blue Noodles, Chennai
Albert Dali by Blue Noodles, Chennai
Albert Dali by Blue Noodles, Chennai
Albert Dali by Blue Noodles, Chennai

Michelob Ultra Takes Lionel Messi to the Beach in Super Bowl Ad

Michelob Ultra will make its ninth consecutive Super Bowl appearance in 2024 with a 60-second ad titled “Superior Beach.” The spot features soccer star Lionel Messi, actor Jason Sudeikis and NFL Hall of Fame quarterback Dan Marino, who are enjoying a day at the beach when Messi has the opportunity to show off his soccer…

Young Filmmaker Lives His ‘Fairy Tale’ at Sundance

Sean Wang, a first-time director, received an audience award for his coming-of-age film, “Didi.” He also got the ultimate prize: a distribution deal.

Adweek Podcast: The Economist Is Painting This Town ‘Read’ and Making a Mark on the US

The Economist is making moves, specifically into the U.S. market. The British newspaper that focuses on current affairs and international business launched its newest campaign in New York, created with Loyalkaspar, with the goal of increasing brand awareness, recognition and preference among U.S. audiences (specifically New York-based). It also wants to appeal to the “reader…

Albert Dali by Blue Noodles, Chennai

Advertising Agency: Blue Noodles, Chennai, India
Art Director: Anantha Narayan
Copywriter: Anantha Narayan

Albert Dali by Blue Noodles, Chennai

Albert Dali by Blue Noodles, Chennai
Albert Dali by Blue Noodles, Chennai
Albert Dali by Blue Noodles, Chennai
Albert Dali by Blue Noodles, Chennai

Lay’s Made 8 ‘Groundhog Day’ Ads For a Time Loop Takeover Across ABC

ABC viewers might feel a powerful sense of deja vu on Feb. 2, as Lay’s will replay eight interconnected commercials 75 times in one day as tribute to the classic film Groundhog Day. The ads star Stephen Tobolowsky, who appeared as Ned the insurance salesman in the 1993 comedy about a weatherman forced to repeat…

Specsavers Ad Shows What Can Go Wrong Without Glasses in an Airport

Getting through a busy airport can be stressful at the best of times, but it can be even more problematic when your eyesight lets you down, as optical retailer Specsavers relays in its latest humorous campaign. Set to run for eight weeks in the U.K. from Feb. 2, the minutelong TV spot, “Airport,” continues the…

Open Swim’s Bradley J. Ross Commandeers New Campaign Highlighting Real-Life Wellness Stories for Nutrafol

none

adnews

Open Swim’s Director and Founder Bradley J. Ross utilizes a bespoke model to fulfill Nutrafol brand’s need for varied content across channels.

Everything You Need to Know About Using Prime Video’s Ad Tier

Prime Video is now looking to extend its ad reach thanks to shows like Reacher. Four months after Amazon said it would be adding ads to Prime Video, the service launched in the U.S. this week, becoming the latest entrant in a crowded AVOD space. Unlike competitors Disney+ and Netflix, Prime Video’s ad tier is…

Publicis Health Settles Lawsuit Related to US Opioid Marketing

Publicis Health is set to pay around $350 million in a multistate legal settlement involving its role in marketing highly addictive opioids and the resulting U.S. addiction crisis. Through the now-shuttered agency Rosetta, the advertising network was working with Purdue Pharma, which filed for Chapter 11 bankruptcy in 2019 due to the lawsuits it was…

Super Bowl 2024: Patrick Stewart canta Creed e arremessa criança em comercial da Paramount+

paramount-superbowl

Sir Patrick Stewart rouba a cena no comercial da Paramount+ para o Super Bowl 2024, que reúne uma miriade de personagens bem eclética: Arnold de “Hey Arnold!”, Drew Barrymore, o apresentador de “Survivor” Jeff Probst, o quarterback do Miami Dolphins Tua Tagovailoa, a banda Creed, Peppa Pig, Dora Aventureira e Knuckles. A criação da Droga5 …

Leia Super Bowl 2024: Patrick Stewart canta Creed e arremessa criança em comercial da Paramount+ na íntegra no B9.

Super Bowl 2024: Patrick Stewart canta Creed e arremessa criança em comercial da Paramount+

paramount-superbowl

Sir Patrick Stewart rouba a cena no comercial da Paramount+ para o Super Bowl 2024, que reúne uma miriade de personagens bem eclética: Arnold de “Hey Arnold!”, Drew Barrymore, o apresentador de “Survivor” Jeff Probst, o quarterback do Miami Dolphins Tua Tagovailoa, a banda Creed, Peppa Pig, Dora Aventureira e Knuckles. A criação da Droga5 …

Leia Super Bowl 2024: Patrick Stewart canta Creed e arremessa criança em comercial da Paramount+ na íntegra no B9.

De tudo um pouco: Netflix revela sua programação para 2024

netflix-estreias-2024

A Netflix divulgou hoje seu arsenal de atrações para 2024. Entre as estreias mais esperadas, a segunda temporada de “Round 6” e “Arcane”, acompanhadas de novidades como “O Problema dos 3 Corpos”, “Avatar: O Último Mestre Do Ar”, e uma animação de “Exterminador do Futuro”. A Netflix também prepara o retorno de Eddie Murphy como …

Leia De tudo um pouco: Netflix revela sua programação para 2024 na íntegra no B9.

De tudo um pouco: Netflix revela sua programação para 2024

netflix-estreias-2024

A Netflix divulgou hoje seu arsenal de atrações para 2024. Entre as estreias mais esperadas, a segunda temporada de “Round 6” e “Arcane”, acompanhadas de novidades como “O Problema dos 3 Corpos”, “Avatar: O Último Mestre Do Ar”, e uma animação de “Exterminador do Futuro”. A Netflix também prepara o retorno de Eddie Murphy como …

Leia De tudo um pouco: Netflix revela sua programação para 2024 na íntegra no B9.

Michelob Ultra convoca Lionel Messi e Jason Sudeikis para o futebol com a bola nos pés em pleno Super Bowl

michelob-messi

A cerveja Michelob Ultra, propriedade da Anheuser-Busch, traz um time de peso para seu comercial no Super Bowl deste ano, mesclando talentos do futebol e do futebol americano com o brilho de Hollywood. Lionel Messi une forças com Jason Sudeikis, de “Ted Lasso”, e com Dan Marino, ícone da NFL. Na maior noite do futebol …

Leia Michelob Ultra convoca Lionel Messi e Jason Sudeikis para o futebol com a bola nos pés em pleno Super Bowl na íntegra no B9.