Apr 02

What Creators Really Think About Brand Deals, the Future of Platforms and Creativity

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When creator Robyn DelMonte–who shares marketing ideas with her 650,000-plus followers on TikTok–walks into a meeting with a brand, it’s not uncommon that only half of them have TikTok on their phones. “There’s still such a disconnect,” DelMonte said. “Sometimes I get a deck and it boggles my mind.” At ADWEEK’s Creator Roundtable, four top…

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