OpenAI Finds Its First CMO In Ex-Coinbase Marketing Chief Kate Rouch

OpenAI has found its first chief marketing officer (CMO) in former Coinbase CMO Kate Rouch. At OpenAI, she will oversee marketing AI chatbot ChatGPT to consumer and enterprise audiences, reported Ad Age. More broadly, she will focus on communicating the company’s mission to “develop AI as powerful as human cognition, known as artificial general intelligence…

Sam Altman Says The New York Times Is ‘On the Wrong Side of History’ Over AI Lawsuit

OpenAI CEO Sam Altman took a jab at The New York Times’ high-profile lawsuit against OpenAI while speaking at The New York Times’ own DealBook conference. Altman discussed all things artificial intelligence, including the future of artificial general intelligence while speaking on Dec. 4. He also spoke about the New York Times’ ongoing lawsuit against…

Kelly Powers, Fox News Commentator Who Shared Her Health Crises With Viewers, Dies at 45

She was diagnosed with glioblastoma, an aggressive form of brain cancer, in 2020, and used her platform to talk about cancer research.

Week of Nov. 25 Morning News Ratings: Today Stays on Top With a Little Help From Macy’s

NBC News’ Today remained America’s top morning show in both total viewers and the advertiser-prized Adults 25-54 for the Thanksgiving week of Nov. 25. However, this week’s win comes with a big caveat: the show’s performance was boosted by its annual coverage of the Macy’s Thanksgiving Day Parade, which typically lifts Today to a win…

80 Workout-Themed Gift Ideas – From Four-in-One Workout Systems to Sustainable Running Shoe Designs (TOPLIST)

(TrendHunter.com) This holiday season, inspire the fitness enthusiasts in your life with this list of workout-themed gift ideas that combine sustainability, innovation, and versatility. These thoughtful options cater…

Week of Nov. 25 Evening News Ratings: Thanksgiving Takes Priority During a Slow News Week

The Thanksgiving holiday weekend understandably led to lower viewership across all three evening newscasts during the week of Nov. 25. NBC Nightly News with Lester Holt was the lone standout during this holiday period. The flagship NBC newscast avoided steep audience erosion in both total viewers and the advertiser-coveted Adults 25-54 demo. Note: The weekly…

80 Workout-Themed Gift Ideas – From Four-in-One Workout Systems to Sustainable Running Shoe Designs (TOPLIST)

(TrendHunter.com) This holiday season, inspire the fitness enthusiasts in your life with this list of workout-themed gift ideas that combine sustainability, innovation, and versatility. These thoughtful options cater…

Why AI Design Needs Metaphors to Bridge the Gap With Consumers

On the day of the release of ChatGPT 4.0, OpenAI CEO Sam Altman tweeted “her”–a reference to the 2013 science fiction film in which an AI chatbot named Samantha, voiced by Scarlett Johansson, develops an intimate relationship with her human user. The tweet called attention to a new feature for the product: voice mode, allowing…

Ty Steele to Anchor Evenings at WDIV in Detroit

Ty Steele will join Detroit NBC affiliate WDIV as anchor for the stations 5, 6 and 11 p.m. newscasts. Steele will work alongside Kimberly Gill, Kim Adams, and Hobie Artigue beginning December 16. He’ll replace longtime WDIV anchor Devin Scillian, who announced his retirement after 30 years. “When Devin let us know his plans to…

How Soccer Practice Scored The Home Depot a 2026 World Cup Sponsorship

As the 2026 World Cup approaches, The Home Depot is building toward a different kind of game day. This morning, FIFA announced The Home Depot as the “Official Home Improvement Retailer” for FIFA World Cup 2026 in Mexico, Canada, and the United States. With 2,345 stores across all three host nations, The Home Depot will…

San Francisco Bay Coffee and Agency of Record, Cutwater, Brew Up Animated, Eco-Friendly Campaign

Eco-Friendly Coffee Brand Goes

Boston Station Helps TikTok Video Go Viral After Accidentally Recording Zendaya

Zendaya is accidentally doing her part to increase the viewership of local TV. Boston ABC affiliate WCVB accidentally captured b-roll footage of the Hollywood star strolling around town with her mom. The clip aired on the station’s 6 p.m. newscast on Sunday, without anyone at the station noticing. Topsfield, Massachusetts resident Chloe Mitchell saw the…

Boston Station Helps TikTok Video Go Viral After Accidentally Recording Zendaya

Zendaya is accidentally doing her part to increase the viewership of local TV. Boston ABC affiliate WCVB accidentally captured b-roll footage of the Hollywood star strolling around town with her mom. The clip aired on the station’s 6 p.m. newscast on Sunday, without anyone at the station noticing. Topsfield, Massachusetts resident Chloe Mitchell saw the…

Very Demure, Very Mindful: TikTok Reveals Its Top Trends of 2024

TikTok shared the year’s most memorable businesses, creators, cultural icons, moments, and trends on its platform in the U.K. with Wednesday’s release of Year on TikTok 2024. Man in Finance landed @girl_on_couch a talent agent and a record deal, but it was just one of 2024’s top memes, joining Brat Summer from @charlixcx, “very demure,…

40 Gift Ideas for Mobile Gamers – From Modern Update Mobile Games to Mobile-First Gaming Controllers (TOPLIST)

(TrendHunter.com) This mobile gaming gifting list is designed for gamers on the move, showcasing immersive titles and compact peripherals that enhance the on-the-go experience this holiday season. Since gaming has…

Guardian Journalists Strike Over Planned Sale of The Observer

Workers have begun a 48-hour walkout, the first in 50 years for the outlet, over a proposal to sell The Observer to Tortoise Media, a digital media start-up.

Hearst Names Shawn Oswald GM of WISN in Milwaukee

Longtime Hearst Television executive Shawn Oswald has been named president and general manager of Hearst Television’s Milwaukee, Wisconsin ABC affiliate WISN. He will take over for Jan Wade, who is retiring at the end of the year. This is a return to WISN for Oswald, who was the national sales manager from 1998 to 2000….

Wrapped 2024: Spotify transforma suas músicas do ano em podcast com IA do Google

spotify-wrapped-2025

O tradicional Spotify Wrapped chegou com uma novidade que mistura nostalgia musical com tecnologia. A plataforma se uniu ao Google para criar um podcast personalizado usando IA, onde “apresentadores virtuais” conversam sobre suas músicas, artistas e gêneros mais ouvidos em 2024. O twist é que o recurso usa o NotebookLM, tecnologia de IA do Google …

Leia Wrapped 2024: Spotify transforma suas músicas do ano em podcast com IA do Google na íntegra no B9.

The 20 Best Ads of 2024

Beyonce leaned into her cowboy era, a gecko grew up, a barf bag went viral. Michael Cera pranked the nation, Waldo had an existential crisis, Ben Affleck realized his boy band dreams, and a potato chip lover got stuck in a time loop. The best ads of 2024 took us on a wild, inventive, funny,…

Ravineo’s AI Tech Finds that 80% of Influencers Don’t Disclose Brand Deals

The evolution of influencer marketing has brought unparalleled opportunities for brands. But it’s also created some murky tactics, including undeclared partnerships and hidden collaborations. That’s where marketing analytics platform Ravineo, which officially launched on Nov. 12, comes in. Ravineo lets brands and agencies make smarter, data-driven decisions about their influencer strategies in real time, using…