Etsy’s Ad Revenue Growth Offsets Tariff Fears

Etsy CEO Josh Silverman discusses the impact that policy shifts could have on its retail marketplace business.

a tennis ball in close-up looks like a road / Le même chemin?

THE ORIGINAL?
Peugeot – 2015
« The road to Roland
Garros never ends »

Source : Ad Forum
Agency : Havas (France)
LESS ORIGINAL
Decathlon – 2025
« All roads lead to Decathlon »
Click the image to enlarge

Source : Ads of the world
Agency : Cheil, Santiago (Chile)

Gretchen Dow Simpson, Creator of New Yorker Covers, Dies at 85

A Massachusetts native, she painted geometrically precise images of rural and seaside New England dwellings that found fans among the storied magazine’s ardent readers.

Havas Chicago Hires Frank Dattalo as CCO

Havas Chicago has appointed Frank Dattalo as chief creative officer (CCO), the agency exclusively shared with ADWEEK. He succeeds Myra Nussbaum, who had been CCO and president of Havas Chicago […]

YouTube Tests Video Carousel in Google’s AI Overview for Product and Location Searches

The test rolls out to select YouTube Premium users in the U.S. 

WBD Introduces Out-of-Home Member Plan as It Begins Max Password Crackdown

WBD is introducing a new feature that allows one out-of-home member to be added to an existing Max subscription.

Revolving Door Roundup: Gary Tuchman Departs CNN After 35 Years

Tuchman was a network correspondent and a staff correspondent on Anderson Cooper 360.

The Tobacco-Free Future of Phillip Morris With Marian Salzman

Plus, the duty of brands amid a loneliness epidemic.

Google Tops Q1 Estimates with $90B in Revenue Amid Antitrust Turmoil

The tech behemoth recorded expectation-busting ad revenues and reinforced its commitment to AI development.

Pew Survey Shows Education Level and Party Affiliation Tied to Views on Freedom of the Press

Pew’s study is based on surveys of more than 50,000 adults across 35 countries and covers perceptions of free speech and internet freedom in addition to press freedom.

Publisher of PCMag and Mashable Sues OpenAI

Ziff Davis, which owns more than 45 media properties, is accusing the tech company of infringing on the publisher’s copyrights and diluting its trademarks.

The Winners and Losers of Google’s Big Cookie Reversal

In light of Google’s drastic cookie reversal, ID-centric adtech firms and open web publishers rejoice—while Google’s Privacy Sandbox investors and privacy advocates nurse their wounds.

Tariffs Likely to Contribute to PepsiCo’s 2025 Earnings Decline

The company noted that changing consumer habits will also lead to lower revenue.

VIVA LOS MOTO!

When Motorola reintroduced the Razr flip-phone in 2019 after a brief detour into smartphones, the brand shed relationships with the behemoth legacy agencies that previously promoted their mobile products (McCann, Leo Burnett, BBDO and Ogilvy) and began partnering with the small, lesser-known independent creative studio LOS YORK. Their partnership has since blossomed into a new kind of agency relationship that provides end-to-end services for Motorola from strategy through execution. This close-hold modern creative partnership has been dubbed internally by LOS YORKers as LOS MOTO.
That collaboration has resulted in “Flip the Script,” one of Motorola’s highest profile global campaigns in decades, featuring full CG product films of Motorola’s razr and razr+, social films, photography, poster art and the :60 live-action film “Saltare In Giro,” which you can see here on Adland Motorola razr+ “Jump Around” 1:00 (2023)

LOS MOTO is a milestone in the historic right-sizing of Madison Avenue that began with the rise of “hybrid” shops that could bypass the big-agency holding company models, which had become positively lethargic next to clients’ needs for increasing quick outcomes to keep pace with fast-moving consumers. While many of these new hybrid connections resulted in exceptional short-term project work, LOS MOTO has matured into a long-term alliance and the next closest thing to the once-prized now-demised AOR or Agency Of Record relationship.
“The industry has come a long way over the past five to ten years with clients moving from big agencies to fast moving, creative-forward, production-central relationships,” says Los York Executive Creative Director Scott Hidinger. “We have a seat at the table with this massive global brand, influencing strategy, creative direction and design. It is an evolved way of working that works for Motorola and us, and proof of concept is the six successful years of our partnership.”

Adland® has the largest collection of Super Bowl Commercials.

We now have 52 years of super bowl commercials!
Super Bowl LVIII, the 58th Super Bowl game is scheduled to be played on February 11, 2024, at Allegiant Stadium in Paradise, Nevada.

Adland® has the largest collection of Super Bowl Commercials.


Welcome to the world's largest archive of super bowl commercials.


If you have credits or local ads that we've missed to add to this collection, please email us.


In some years all the regional ads are included as well, but “banned ads” that claim to have been rejected from the super bowl are not. If it aired nationally during the super bowl, it's included. Sometimes we get local super bowl ads submitted as well, and will include them noting that they are regional buys. We now have 52 out of the 58 super bowl years, making this the world's largest collection of super bowl ads. It's not even a competition.

You're welcome! This page updates every year, so come back next year too. For the latest gossip about this year's super bowl ads, see super bowl commercials news & reviews topic. Yes, all the red year names below are links bringing you deeper into super bowl commercial goodness! Have fun now.

Possibly more celebrities than ever before. Chris Pratt's mustache is now more famous than he is. Aubrey Plaza is having a blast, and Jennifer Aniston forgets about David Schwimmer.

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2022 Super Bowl LVI commercials

People dance to celebrate car sales in Vroom “Flake – the musical”, CGI animals create music as they eat flamin' hot chips to the tune of “Push It” for Frito-Lay, and Eugene Levy turns unexpected Hollywood action hero for Nissan.

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2020 Super Bowl LIV commercials

Well hello 2020. At this point, we have a “get out of chores free” card from Cheetos. Google's “Loretta” ad tugs at the heartstrings because the smartest way to sell AI is to appeal to human emotions, and Little Ceasars' finally tops sliced bread.

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Adland® has the largest collection of Super Bowl Commercials.

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Super Bowl LIII 2019

Welcome, super bowl ad fans, to 2019. So far we have a few celebrities, but with a twist. Sarah Jessica Parker appears as her most famous role “Carrie Bradshaw”, joined by “The Dude” played by Jeff Bridges. Celebrity Director Ridley Scott teases a short film. The Washington Post says that democracy dies in darkness.

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Adland® has the largest collection of Super Bowl Commercials.

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Super Bowl LII 2018

Rap battle between hot and cool. Adding Pringles together makes “wow”, while Cris Pratt works out to be the Michelob Ultra spokesman.

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Super Bowl LI 2017

We have a Busssssssschhhhhhhhhhh, Budweiser is “born the hard way”, and the Coen brothers directed “Easy Driver”

 

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Super Bowl 2016 50 commercials

We have a wiener stampede, singing sheep and Vikings on their way to Valhalla in a battleship already. Go Vikings, go!

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Super Bowl 2015 XLIX commercials

This is the year of The Dad with Dove Men+Care first out shortly followed by Toyota's Bold Dad. Meanwhile Bud Light is still #Upforwhatever including a game of real life Pac Man.

 

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2014 Super Bowl XLVIII commercials

Weathertech did that, the eighties called and the British showed us why they are such good villains.

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2013 Super Bowl XLVII commercials

Willem Dafoe is the devil himself, VW would like to teach the angry & sad youtube world to sing – meanwhile Audi is like a bravery steroid for prom wusses.

 

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2012 Super Bowl XLIV commercials

Ferris Bueller is back, Darth Vader shows up in the Cantina scene, gorgeous Italian women are actually cars, Elton John is a bigger queen than Madonna and much more.

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2011 Super Bowl XLV commercials

Stella Artois showed themselves to be the anti-Bud, Eminem pep-talked Detroit for Chrysler, and Bridgestone really wish it hadn't replied to all….Oh, it didn't!

 

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2010 Super Bowl XLIV commercials

-10 XLIV Google let hell freeze over with a love story, Volkswagen reinvented punchdub, and pantless men prawled for Dockers

 

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Top 24 best rated ads between 2000 and 2009. Your vote affects the list as it's amount of votes & score based.


2009 Super Bowl XLIII commercials

-09 XLIII Alec wanted to eat our brains, careerbuilder said “It may be time” including koalas and Audi did a time-warping chase scene.

 

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2008 Super Bowl XLII commercials

08 XLII was when animals screamed, Justin Timberlake had a bad case of magnetic attraction and Fedex began using pigeons. Tut tut Fedex.

 

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2007 Super Bowl XLI commercials

07 XLI Fedex had offices on the moon, Careerbuilder was in the jungle and Mr Mencia's English class went on the prowl.

 

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2006 super bowl XL commercials

In -06 XL we saw animated dragons, as well as the unusual love story between a monster and a giant robot. Meanwhile, little girls just wanted to be able to be themselves and feel Ok about it.

 

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2005 – 2000

2005 super bowl XXXIX commercial

-05 xxxix was a star-studded gala, from Burt Reynolds to Poppin' Fresh, we were bombarded by stars and icons shilling everything from beer to countertops. We also saw fewer animals, though the ones in the ads almost got themselves killed. Male intuition was shown in a Heineken ad, and everyone raised their glasses to it.

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2004 super bowl XXXVIII commercial

-04 XXXVIII Was another banner year for animals in the ads as well with a donkey, two ads with horses, two ads with dogs, two ads with bears, chimps, monkeys, and elephants. Plus, a man acting like a wolf, and the famous Muppet animals. It was a zoo this year! Well, apart from “Jenkins” the alien.

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2003 super bowl XXXVII commercial

-03 xxxvii I'm still amused that they got away with that name in the Terry Tate ad. Meanwhile Bud made a bigger gap between men and women, and Monster turned into pure action drama.

 

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2002 super bowl XXXVI commercials

-02 XXXVI was when the Clydesdales got serious, the E*trade chimp got silly (and fired), and the cowboy had just gotten in to town.

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2001 super bowl XXXV commercials

-01 XXXV How are you doing+ Dot Com Deserted and Running with Squirrels.

 

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2000 super bowl XXXIV commercials

00 XXXIV E*trade blew millions on a dancing chimp, EDS herded cats and that guys had money coming out the wazoo.

 

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1999 – 1990


1999 super bowl XXXIII commercials

-99 XXXIII When I grow up I want to write Monster.com commercials, bud light buyers dilemma, and the VW Jetta went all Jungian on us.

 

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1998 super bowl XXXII commercials

-98 XXXII Fedex created a fantastic ad but it was never delivered, Outpost.com tattooed kids, and the evil beaver was after your Miller Light!

 

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1997 super bowl XXXI commercials

-97 The pigeons attack! Miller Lite did some really quirky product testing and some guys like it hot, but the mosquitos don't.

 

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1996 super bowl XXX commercials

-96 XXX Charlton Heston was loved, did not fall for it. The Clydesdales played football, and the bud frogs discovered side-effects of winter.

 

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1995 super bowl XXIX commercials

-95 XXIX Frogs learned how to read, Dennis Hopper went on a rant, and peace was had in a diner between the Pepsi delivery guy ad the Coke delivery guy. It didn't last.

 

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1994 super bowl XXVIII commercials

-94 XXVIII Shaq was told off by a kid who wanted his pepsi, Chimps drink pepsi, and the McDonald's showdown between Larry Bird and Michael Jordan once more.

 

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1993 super bowl XXVII commercials

-93 XXVII Larry bird & Michael showdown “nothing but net”, Bugs Bunny and Jordan have a showdown, while Corey Feldmen gives us life advice.

 

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1992 super bowl XXVI commercials

-92 XXVI Cindy Crawford shows off the new can of Pepsi. John Cleese showed off everything Magnavox. “Hare” Jordan showed off skills against Michael Jordan.

 

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1991 super bowl XXV commercials

-91 XXV Nike told us there is no finish line and became “just do with” with all of America, The Go-Go's asked if those were bugle Boy jeans, and Ray Charles had a hard time finding the right “uh-huh” girls.

 

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1990 super bowl XXIV commercials

-90 XXIV Coke had a hilltop reunion and taught the world how to sing again, while Fred Savage received a love letter and Paula Abdul danced around with Elton John just for the taste of it.

 

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1989 – 1980

1989 super bowl XXIII commercials

-89 XXIII Michael J Fox makes a robot clone, Diet Coke airs the first ad in 3D which is the announcers “single proudest moment of his life”, and Dana Carvey / Jon Lovitz shilled for Amex.

 

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1988 super bowl XXII commercials

-88 XXII Michael J Fox escaped a mad dog, Bartles and James added a bugle to their repertoire and a dog did dog impressions for Stroh – nobody recognized his Spuds MacKenzie.

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1987 super bowl XXI commercials

-87 XXI Spuds MacKenzie was a party animal, Michael J Fox had a messy apartment and Footlocker freaked us out with some very weird looking future sports.

 

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1986 super bowl XX commercials

-86 XX Pepe le Pew fell in love with the McDLT, IBM declared themselves our type, and New Cok filled “The Refrigerator” William Perry.

 

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1985 super bowl XIX commercials

-85 XIX Apple called PC users lemmings, you could get a Golf for under 7000 dollars and the Canned Food Council showed off their sexy robot.

 

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1984 super bowl XVIII commercials

84 XVII was the year that Apple kicked Alan Alda and Atari's tush, Bill Bixby shilled for Radio Shack.

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1983 super bowl XVII commercials

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1982 super bowl XVI commercials

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1981 super bowl XV commercials

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1980 super bowl XIV commercials

-80 XIV Mean Joe Green turns out to be nice, Orson Welles sold Paul Masson, here's his sober outtake, and Gillette tested the thickness of their foam in silly ways, like by dipping bikini-clad ladies in it.

 

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1979 – 1969


1979 super bowl XIII commercials

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1976 super bowl X commercials

Monks discovered Xerox copiers, a divine invention, proper stunts with pickups trucks were all the rage and McDonald's discovered that archeology makes you hungry.

 

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1975 super bowl IX commercials

In -75 IX skiing was all the rage, Mdonald's inflicted the meme “two all beef patties special sauce lettuce cheese pickles onions on a sesame seed bun” on us all and IBM showed off their copier which was high tech at the time.

 

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1973 super bowl VII commercials

Farrah Fawcett creamed Joe Namath, Master Lock tested its products with a gun at the shooting range and hey look, it's the Fonz with a moustache!

 

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1972 super bowl VI commercials

Back in 72 VI, Gillette sold “the dry look”; real men used steel and Coke taught the world to sing on a hilltop.

 

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1969 super bowl III commercials

Gillette made their finest ad ever, while talking about the technical abilities of the techmatic, meanwhile some guy acts a little stoned as he sees mint grow in his foam and Mott's predicts genetic modification mutant fruit. 

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Perplexity, Fresh Off Google Search Antitrust Testimony, Lands Global Motorola Deal

The AI startup claimed Google’s phone deals blocked its distribution path.

HSMAI Celebrates 67th Annual Adrian Awards

The Hospitality Sales and Marketing Association International (HSMAI) honored travel marketing excellence at the Adrian Awards Celebration on Tuesday, February 13, at the New York Marriott Marquis in New York, NY with more than 500 industry and agency executives in attendance. This year, the 67th annual competition focused on WanderLOVE, highlighting the most creative and successful campaigns that spark a love for travel and ignite a desire for exploration, and celebrated the people behind the work.

 

“We had over 800 entries for this year’s competition showcasing the most creative and impactful PR, marketing and advertising campaigns in travel and hospitality, and it was an honor to recognize the innovative minds behind the very best work,” says HSMAI President and CEO, Robert A. Gilbert, CHME, CHBA. “It’s a pleasure to see how this industry continues to inspire travel and create meaningful campaigns that ignite the desire to travel and drive results for hotels and destinations.”

HSMAI Adrian Award Platinum Winners 2023:

Digital

  • Atlantis Paradise Island and their agencies LogicBomb Media and GlueIQ for New Atlantis Website 

  • Marriott International and their agency Farrynheight, for W Hotels' Instagram

Integrated Campaign

  • Visit Canada and TravPRO Mobile for Destination Canada Specialist Sales Companion

  • Fairmont Hotels & Resorts for Fairmont Beyond Limits

  • Travel South Dakota for So Much South Dakota, So Little Time 

  • Courtyard Hotels, Marriott Bonvoy and 160over90 for “This is Where We Fan”

Public Relations

  • South Dakota Department of Tourism and Lou Hammond Group for The South Dakota Corn-Bassador

  • Tourism Australia and TURNER for Tourism Australia Come And Say G'Day Campaign Launch

  • VisitLEX and QUINN PR for VisitLEX Presents: Horse Kicks

  • Vrbo, an Expedia Group brand for Vrbo wows with its 2023 Vacation Homes of the Year

  • Sonoma County Tourism and Fahlgren Mortine for Life Opens Up: Sonoma County Tourism Pause & Effect Public Relations Campaign

  • Visit Ventura for A Small-Town Story of a Big-Time Event: the Journey of X Games 2023 Coming to Ventura

 

HSMAI Adrian Award Best of Show Winners 2023:

Digital

  • Atlantis Paradise Island and their agencies LogicBomb Media and GlueIQ for New Atlantis Website 

Integrated Campaign

  • Visit Canada and TravPRO Mobile for Destination Canada Specialist Sales Companion

Public Relations

  • South Dakota Department of Tourism and Lou Hammond Group for The South Dakota Corn-Bassador

  • Tourism Australia and TURNER for Tourism Australia Come And Say G'Day Campaign Launch

 

HSMAI Platinum President’s Award Winner 2023: 

  • MMGY Global

 

At the awards ceremony, HSMAI honored the 2023 Top 25 Extraordinary Minds, which recognize exceptional Sales, Marketing, Revenue Optimization, and Distribution leaders in hospitality, travel, and tourism organizations for their achievements in the preceding 18 months. Additional information on awardees is available here

 

Two industry leaders were honored with HSMAI Career Achievement Awards for their achievements in hospitality marketing and public relations. Jeff Senior, a recently retired marketing executive, received the Albert E. Koehl Award for Career Achievement in Hospitality Marketing. Gina Stouffer, president of Lou Hammond Group, received the Winthrop W. Grice Award for Hospitality Public Relations. 

 

“It’s an honor standing in front of a room full of my industry peers – the best and the brightest – accepting a career achievement award for my contributions, despite my humble beginnings,” said Jeff Senior. 

 

“The truth is, I’ve always preferred being behind the scenes cheerleading clients and colleagues,” said Gina Stouffer. “So, I am truly humbled to receive the Winthrop W. Grice Award for Hospitality Public Relations.”

 

Additional information about the recipients and the HSMAI Career Achievement Awards is available here.

 

Thank you to this year’s Adrian Awards Celebration signature partners Ideas Collide and Questex, and supporters New York Marriott Marquis, MMGY Global, Tambourine, Screen Pilot and VERB.

 

For more information about the Adrian Awards and the 2023 honorees, visit adrianawards.hsmai.org.

Findasense becomes part of TP infinity, Teleperformance's global digital services arm

Findasense, a 360 creative agency with expertise in Brand Experience, will maintain its service provision across Latin America, the United States, and EMEA

 

Aligning with TP's goal to better serve its clients worldwide through consulting, technology, data analytics, design, and creativity, combining digital CX services and global transformation

 

Teleperformance, a global leader in digital services for businesses, has just announced the launch of its global digital consulting arm, TPInfinity

Designed to offer a comprehensive approach to building strong brands through enhanced Customer Experience (CX), it is comprised of three independent digital companies: Findasense, a 360 creative agency with expertise in Brand Experience, born in Spain with operations in Latin America, the United States, and EMEA; Junokai, a CX consulting firm based in Germany; and IST Networks, based in Egypt, with operations in Saudi Arabia and the United Arab Emirates.

 

TP Infinity aims to address the growing demand from clients for an integrated approach to CX transformation in today's experience-centric economy. Its comprehensive portfolio spans consulting, technology, data analytics, design, and creative services, combining digital CX services and global transformation.

 

“We are pleased to announce that we are part of TP Infinity, Teleperformance's new digital arm. At Findasense, we have always been at the forefront of digitization and customer experience, offering innovative solutions such as Brand Experience and Digital Transformation Consulting. In this new context, our next challenge is to bring our services and methodologies to a global scale,” comments Esteban Pineda, CEO of Findasense Americas.

 

“This partnership is excellent news for our clients, partners, and everyone at Findasense, as it provides exciting opportunities for growth and improvement together. We are poised to offer a deep, comprehensive approach to building strong brands through enhanced Customer Experience (CX),” adds José Ramón López Grañeda, CEO of Findasense Global.

 

“In this new era of integrating AI-driven solutions into CX management, Teleperformance is investing in value-added services to help our clients design, analyze, and implement AI-driven solutions and accelerate their CX transformation,” states Daniel Julien, Chairman and CEO of the Teleperformance Group. “Consolidating our digital consulting teams under the TP Infinity umbrella will allow us to maintain a tremendous focus on the extraordinary opportunities we have to help our clients build brand loyalty.”

 

TP Infinity team members will support their own clients and work seamlessly in collaboration with Teleperformance teams and their clients to enable faster, more efficient, and enhanced business processes that deliver improved experiences for customers.

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Findasense, a company of the Teleperformance Group, a 360 creative agency with expertise in Brand Experience, dedicated to designing, implementing, and executing high-impact marketing, communication, and transformation solutions for brands, based on a deep understanding of the consumer as a lever of the so-called experience economy. Findasense analyzes data and creates experiences for clients such as Grupo Bimbo, Coca-Cola, Liberty, Scotiabank, Lenovo, Tetra Pak, Schar, Zalando, among others. FINDASENSE has a presence in 9 offices and covers more than 30 markets around the world. Spain and Portugal in Europe; the United States and Mexico in North America; Colombia, Peru, and Ecuador in the Andean region; Costa Rica, Guatemala, Panama, El Salvador, Honduras, the Dominican Republic, Nicaragua in Central America and the Caribbean; and Argentina, Chile, Paraguay, and Bolivia in South America.

 

TP Infinity comprised of a diverse team of over 650 strategists, data lovers, technology enthusiasts, creative geniuses, and operations gurus operating in 15 countries across North America, South America, Europe, and Asia, united by a common purpose: pushing the boundaries of CX. For more information about TP Infinity, visit www.tpinfinity.com.

 

Ted Talks: Netflix Co-CEO Previews Subscriber and Ad Strategies Ahead of TV Upfronts

Ted Sarandos says Netflix remains a ‘subscription revenue service’ at the Time100 Summit.

Deep Blue Is Building a Women’s Sports Yacht Club at Cannes

Deep Blue is building a women’s sports yacht club at Cannes with the support of JPMorganChase and Genius Sports.