Interbrand revamps Xerox’s corporate identity

LONDON – Xerox, one of the world’s best known brands, has revamped its image, working with Interbrand to give the company a more contemporary look and to shake off its image as simply a copier manufacturer.

Loud Against Nazis: Egg cup

Loud Against Nazis: Egg cup

Advertising Agency: Nordpol + Hamburg, Hamburg, Germany
Art Director: Tim Schierwater
Copywriter: Sebastian Behrendt
Account Executive: Niklas Franke

Penn Farm Show Promotes Wares with Butter Bus

Butter is important. What, you don’t believe us? You clearly don’t live in Pennsylvania, where it serves as a crucial vehicle for grade school transportation….

Whopper freakouts get ugly in spoof video

There are various spoofs of Burger King’s “Whopper Freakout” campaign kicking around. This may be the only one in which a customer threatens to “make a Whopper” out of a BK employee by shooting him in the face. Lots of NSFW language.

—Posted by Tim Nudd

Puma sponsors Eurosport coverage of African Cup of Nations

LONDON – Sportswear retailer Puma has signed as sponsor of Eurosport’s television coverage of the African Cup of Nations football tournament.

VCs Wrestle for Control of CNET

According to The Wall Street Journal, Jana Partners LLC, which holds an 8.1% stake in CNET Networks Inc. plans to nominate seven people to the San Francisco company’s board, saying there is a need to revitalize the “underperforming company.”

In a filing with the Securities and Exchange Commission, Jana said its nominees — including a former AOL chief executive, Jon Miller — will increase shareholder value at CNET by leveraging the company’s editorial content and staff, broadening the company’s properties and by focusing on return on investment. Jana wants to increase CNET’s board size to 13 directors from eight. Jana said it believes CNET has “significantly lagged peers in value creation and performance.”

CNET said in a press release that it has considered Jana’s proposal for board seats and determined that it is improper under its bylaws.

Purdue Employees Federal Credit Union Blows Nose with Brand

We just got a press release that starts, “PURDUE EMPLOYEES FEDERAL CREDIT UNION BLOWS AWAY THE COMPETITION.” And no, it’s not a reference to some landmark deal-making. It’s an announcement about its AdPack marketing strategy! The credit union is…

Agency’s Orgiastic Imagery Plays Visual Trickery

Boulder agency TDA Advertising & Design, “a big advocate of, and more than willing to perform gay marriages, ” so says CD Jonathon Schoenberg, has created an interesting cover for quarterly elephant magazine, a guide to “The Mindful Life.”…

Buenos Aires Zoo: Chameleon

Buenos Aires Zoo: Chameleon

Guided visits. Buenos Aires Zoo

Advertising Agency: Del Campo Nazca Saatchi & Saatchi, Buenos Aires, Argentina
Excecutive Creative Directors: Mariano Serkin, Maxi Itzkoff
Head of Art: Pablo Romanos
Creative Directors: Mercedes Tiagonce, Mariela Simirgiotis
Art Director: Matias Lafalla
Copywriter: Mariana Peluffo
Account Director: Paula Gambardella
Account Supervisor: Valeria Magrini
Producer at the agency: Leandro Puch
Digital Retouching: Pablo Romanos
Advertising Supervisors: Emilio Laugier, Laura Salles, Marcela Koumian

Buenos Aires Zoo: Bug

Buenos Aires Zoo: Bug

Guided visits. Buenos Aires Zoo

Advertising Agency: Del Campo Nazca Saatchi & Saatchi, Buenos Aires, Argentina
Excecutive Creative Directors: Mariano Serkin, Maxi Itzkoff
Head of Art: Pablo Romanos
Creative Directors: Mercedes Tiagonce, Mariela Simirgiotis
Art Director: Matias Lafalla
Copywriter: Mariana Peluffo
Account Director: Paula Gambardella
Account Supervisor: Valeria Magrini
Producer at the agency: Leandro Puch
Digital Retouching: Pablo Romanos
Advertising Supervisors: Emilio Laugier, Laura Salles, Marcela Koumian

Buenos Aires Zoo: Insect

Buenos Aires Zoo: Insect

Guided visits. Buenos Aires Zoo

Advertising Agency: Del Campo Nazca Saatchi & Saatchi, Buenos Aires, Argentina
Excecutive Creative Directors: Mariano Serkin, Maxi Itzkoff
Head of Art: Pablo Romanos
Creative Directors: Mercedes Tiagonce, Mariela Simirgiotis
Art Director: Matias Lafalla
Copywriter: Mariana Peluffo
Account Director: Paula Gambardella
Account Supervisor: Valeria Magrini
Producer at the agency: Leandro Puch
Digital Retouching: Pablo Romanos
Advertising Supervisors: Emilio Laugier, Laura Salles, Marcela Koumian

Buenos Aires Zoo: Frog

Buenos Aires Zoo: Frog

Guided visits. Buenos Aires Zoo

Advertising Agency: Del Campo Nazca Saatchi & Saatchi, Buenos Aires, Argentina
Excecutive Creative Directors: Mariano Serkin, Maxi Itzkoff
Head of Art: Pablo Romanos
Creative Directors: Mercedes Tiagonce, Mariela Simirgiotis
Art Director: Matias Lafalla
Copywriter: Mariana Peluffo
Account Director: Paula Gambardella
Account Supervisor: Valeria Magrini
Producer at the agency: Leandro Puch
Digital Retouching: Pablo Romanos
Advertising Supervisors: Emilio Laugier, Laura Salles, Marcela Koumian

What Do the Battle of Thermopylae and Chippendales Have in Common? SPARTANS!

Those who watched 300 in a theatre full of high school kids know it was just a matter of time before the film sparked an epic spoof with a disco king-meets-Bring it On kind of feel. And no, we’re…

Buenos Aires Zoo: Bird

Buenos Aires Zoo: Bird

Guided visits. Buenos Aires Zoo

Advertising Agency: Del Campo Nazca Saatchi & Saatchi, Buenos Aires, Argentina
Excecutive Creative Directors: Mariano Serkin, Maxi Itzkoff
Head of Art: Pablo Romanos
Creative Directors: Mercedes Tiagonce, Mariela Simirgiotis
Art Director: Matias Lafalla
Copywriter: Mariana Peluffo
Account Director: Paula Gambardella
Account Supervisor: Valeria Magrini
Producer at the agency: Leandro Puch
Digital Retouching: Pablo Romanos
Advertising Supervisors: Emilio Laugier, Laura Salles, Marcela Koumian

Social network rolls out video offering

LONDON – Social network provider 10Duke has added to its stable of sites by launching a video-based venture, www.10duke.tv.

More Ad Dollars Please

AdvertiseSpace presents seven reasons for running paid advertising on blogs.

  • Good bang for your buck
  • Easy to get started
  • Blog readers are power internet users
  • It elevates your products status
  • Blogs tend to be read by other bloggers
  • Bloggers are early adopters
  • Bloggers are very influential

Which leads me to this line of asshattery…AdPulp is an indie site with no ad network behind it, but Shawn and I would be more than happy to help you place a paid ad here.

For more information on rates and traffic and all that goodness, please contact us via our email addresses listed on the right sidebar.

Oris extends sponsorship of AT&T Williams team

LONDON – Oris, the Swiss watch maker, has extended its sponsorship agreement with Formula 1’s AT&T Williams team for a further three years.

Teletext to extend its mobile service

LONDON – Teletext has hired 4th Screen Advertising to sell ads on its expanding mobile offering.

Unanimis signed up to sell ads for Thinkproperty.com

LONDON – Thinkproperty.com, the Guardian Media Group property portal, has hired Unanimis as the exclusive online ad sales house for its web properties.

Safe. From odor.

Mixed sports metaphors, high-top striped socks and an intentionally cheesy payoff. There’s a lot to like here.