As Wired magazine pointed out in their most recent “Free Issue,” freeconomics and supplying the world with free products and services is the way of the future.
McDonald’s has reaffirmed that gratis is the future of business. This Thursday and Friday, they’re giving away 2,000,000 free McSkillet Bu…
I find myself thinking about e-mail a lot these days. And that's a problem. I believe e-mail is diverting our best waking hours from thinking, conceptualizing and dreaming big ideas.
Jokk Juice is made from berries from far far away. This Swedish ad from Saatchi & Saatchi highlights how hard it is to get the berries that go into Jokk Juice. But what’s really hard is finding information on Jokk Juice on Google. If you type “Jokk Juice†in your search bar you will be shown links to the ad in blogs and advertising registries. Most people have good things to say about the advert, but what if you wanted to know more about what’s in it and you don’t live in Sweden? When you type “Jokk†in Swedish Google your results will be a little better if you can read Swede. Saatchi did a good job of creating an ad, but did not plan for the viral effects that are so common today. There’s a disconnect between broadcast and digital that can be solved by planning digital scenarios. If the ad is being seen and appreciated around the world, perhaps a multinational splash page could be created to provide basic information. Even if the product is only sold in Sweden, people outside the market are becoming familiar with the ad but not the brand. A simple page and some search engine tweaks could save millions in the long run if there are plans to expand internationally. But then again I don’t know much about the brand or its plans for world domination.
Advertising Agency: BBDO Dusseldorf, Germany
Executive Creative Director: Sebasitan Hardieck
Art Director: Christian Steuler
Copywriters: Kenny Blumenschein, Douglas Tracy
Supposedly whole grain are the “world’s least exciting edible.”
Advertising Agency: BBDO Dusseldorf, Germany
Executive Creative Director: Sebasitan Hardieck
Art Director: Christian Steuler
Copywriters: Kenny Blumenschein, Douglas Tracy
Advertising Agency: BBDO Dusseldorf, Germany
Executive Creative Director: Sebasitan Hardieck
Art Director: Christian Steuler
Copywriters: Kenny Blumenschein, Douglas Tracy
Another post long long overdue. This one regards Generator.X – Beyond the Screen, a workshop and exhibition, which highlight the creative potential of digital fabrication and generative systems.
Digital technologies like rapid prototyping, laser cutting and CNC milling enable digital artists, designers and architects to step out of the screen and produce atoms from bits, eliminating many of the limitations of industrial production processes. The technologies are becoming increasingly accessible, pointing to a future where mass customization and manufacturing-on-demand may finally offer alternatives to mass production.
The Generator.X workshop, led by Marius Watz, in the framework of Club Transmediale, took place in January but the project developed are on view until March 8 at the DAM Gallery in Berlin.
When i went to the opening of the show i was lucky enough to be able to ask the designers and artists a few questions in order to understand what was before my eyes. However, the pieces are beautiful enough to make the trip to Tucholskystrasse worth your time. Besides, people in the gallery will be happy to answer your questions.
Imho this is probably the best show in town right now. Demonstration in 3 steps:
A Week in the life is a 3D visualisation of telecommunications data made of cardboard. The data sculpture represents Andreas Nicolas Fischer‘s movement around his home city, Berlin, and the communications he made with his mobile phone in one week.
The aim of the project is to draw attention to the German telecommunications data retention act (Vorratsdatenspeicherung) and the breach of privacy it constitutes. The law requires the telecommunications providers to store the connection data of all customers for 6 months and to make it available to law enforcement agencies upon request.
What can be read from the sculpture is Andreas’ position in the city through the cell sites he used. The density of the cell sites reflects the speed and frequency of his movement within the city. The more often he visited a place, the more cell sites were added to the map.
To get the information for the data set, the designer wrote a software for his mobile phone which recorded all the coordinates of the antennae, which he then converted to latitude and longitude. The data collected was parsed with a processing sketch and transformed into a 3d model.
“I then took the model in rhino and contoured it into horizontal and vertical 2d layers, explains Andreas. ‘Then i set the intersections and cleaned the vectors in illustrator. After that i cut the individual parts with the lasercutter. The assembly took me about a day (even though having labeled each part individually beforehand). After that i added two coats of white model paint. “
Aperiodic Series
Based on the Aperiodic series, one of their earlier experimentations, Aperiodic_vertebrae
, by Skylar Tibbits and Marc Fornes (theverymany), is a spectacular assembly of nearly 500 flat panels (11 types) all milled within 6 sheets of plastic and linked together using nearly 500 assembly details (more or less all unique!) all laser cut onto 7 sheets of transparent acrylic…
They were assembled by hand over what must have been a very long afternoon…
Foldable fractal, a work by David Dessens. I discovered more of his work during the talk he gave last month at a symposium organized by Marius Watz.
Dessens’ experiments in generating shapes using complex mathematical functions (the SuperFormula!) are beyond impressive.
Foldable Fractal (detail)
Other favourites:
Daniel Widrig‘s Laser cut model
The delicate Cubes and Spheroids of Jared Tarbell
TODO‘s ethereal curtain
The show is running at the DAM Gallery Berlin until March 8.
UPDATE: Generator.x 2.0 will open in Turin March 11 as part of the Share festival (via).
I uploaded some images but there are many many more on the Generator.x 2.0 Flickr group.
Blog of the Generator.X – Beyond the Screen workshop.
Related stories: A conversation about exhibiting and selling digital fine art, Designmai – Digitalability exhibition, Rapid Products, Rapid Products II.
Images 1, 2, 3, 6, 9 and 12 courtesy of Andreas Nicolas Fischer. Image on the homepage: Leander Herzog: Physical Vertexbuffer (Radical Slices based on Perlinnoise).
GeneratorX 2.0 Beyond the Screen at [DAM] Berlin from lambretta on Vimeo
With a double edged sword, video guru Kevin Nalts offers up ten tips to marketers interested in doing that cool, viral video thing.
You wouldn't bring a bottle of wine over to the Gallo brothers' house or give Tiger Woods golf balls for his birthday, so why would you pay good money to run ads on behalf of Barack Obama?
LONDON – Drinkaware, the UK charity promoting responsible drinking, has expanded its work with homeless charity Crisis to sponsor the fundraising event, Crisis Consequences Live.
The Obama brand evangelists continue to make a real difference, boosting the senator's ascension in the polls and his momentum in the primaries. As the Clinton campaign now realizes, being behind in organization on the ground and further behind in using the Internet have been the biggest differences in these two campaigns.
Washington, D.C., is celebrating one of its only advantages over New York: fewer rats in the subway system. This ad, running in the D.C. Metro, begins, “Unlike some subway systems (which will remain nameless), you don’t see rats the size of house cats roaming Metro.†This ticked off New York Times writer Jennifer 8. Lee, who says it’s “a little out of form for [one] city to needle another about our rats.†She also doesn’t think the reference to house cats is fair, “unless they are very small house cats.†A Metro spokesman says it’s not meant as an insult to New York at all, saying, “It can [refer to] any other transit system. It doesn’t make reference to any other transit property at all.†Technically, this is true. New York’s war on rats has been well documented, of course, though its primary focus remains the vermin above ground—particularly those who patronize KFC and Taco Bell.
—Posted by Tim Nudd
LONDON – Nokia is behind a website helping to track former Olympic rower James Cracknell as he rows, cycles and swims to Africa for this year’s Sport Relief fundraising event from today.
Carmen Kontur-Gronquist, the mayor of Arlington, Ore., has been removed from office following a 142-139 recall vote after a risqué pic on her personal (and non-public) MySpace page peeved some townsfolk. A fire truck and black lingerie were involved. The image is about as racy as your average Sears catalog ad. But imagine those poor city councilors trying to focus on the hottest issues—I mean, the hot-button issues—in the Pacific Northwest these days. Such as the bare problem—I mean, bear problem. “That’s my personal life. It has nothing to do with my mayor’s position,†says Kontur-Gronquist. In Boston, we have an always fully clothed mayor, Tom Menino, who to the best of my knowledge has never posed in racy underwear on a fire truck. (And let’s keep it that way—OK, Mr. Mayor?)
—Posted by David Gianatasio
LONDON – FX, the Fox-owned entertainment channel, is launching a multi-million pound ad campaign to promote the new series of hit US TV show Nip/Tuck.
Well that was a lot of money wasted just to tell us using a professional photography studio is better than using speed cameras to get the shot.
LONDON – Sky is adding a trio of high-definition TV channels to its platform, taking its HD portfolio to 17 channels.
If you’re bummed about your creative inability to contribute a musical mash-up to Obama’s viral war chest, we’re found your solution.
Here’s an ad for Gmail by Saatchi, Moscow.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
