‘Youthful optimism’ is more receptive to PR

Edelman president and global CEO Richard Edelman has urged businesses to win over 25- to 34-year-old opinion-formers, in response to the results of the agency’s ninth annual Trust Barometer.

Beck’s lager drafts in Eulogy for global account

Consumer agency Eulogy has landed a sought-after brief to raise the profile of Beck’s lager.

Open Mic

From the mail that AdLab readers and PR people have sent in over the past couple of weeks:

Prudent People Brag: “According to a recent study conducted by the Mindset Media, people who report that they always pay their credit card balances in full each month, […] to be far less modest than the rest of the population at large — “Modesty 1’s,” who are, perhaps, unable to resist bragging about their highly responsible credit habits.

JunkieAd.com creator would like to let the world know about another blog collecting creative advertising.

USA Today’s Media Lounge accepts submissions from ad bloggers.

If I understand the terminology correctly, WebCollage.com lets downstream sales partners reuse the rich interactive functionality of the mothership site with less friction.

Spot Runner (one of the ad automation companies) has acquired GlobeShooter, a network of 1,200 independent filmmakers, videographers, producers and production companies across the U.S.

Flow automatically tracks the design process from idea to end result and manages assets and applications for the most complex workflows.

Hammerhead agency promotes itself with this video.

Luke Sullivan’s legendary “Mr.Whipple” guide to great ads is out in its second edition.

For dessert, some spam: “The NOKIA Electronic Email Promo,was established 1970 by the Multi-Million groups and now supported by the Economic Community for West African States (ECOWAS), United Nations Organization(UNO), United Kingdom(UK) and the European Union (EU) was conceived with the objective of human growth, educational, and community development.”

Coffee Morning

Unsure

I saw this sign on Russell’s blog and thought I should share. I agree with him. This sign could come in handy for many presentations.

Also, I’m sure there are a few words on the sign that explain the kind of week some of us are having. Blurred is a good word to explain mine. Myself and others will welcome a morning beverage and conversation this Friday. We’ll be at Mildred’s this week at our normal 7:30 start time. Hope to see you there. I’m sure we’ll have plenty to talk about.

ASICS: Baptism

ASICS: Baptism

Advertising Agency: vitrorobertson, San Diego, USA

ASICS: Happily ever after

ASICS: Happily ever after

Advertising Agency: vitrorobertson, San Diego, USA

ASICS: Enlightenment

ASICS: Enlightenment

Advertising Agency: vitrorobertson, San Diego, USA

Mia Lingerie: Bra

Mia Lingerie: Bra

Seamless lingerie.

Advertising Agency: Teran/TBWA Mexico
Creative Directors: Joaquín Maldonado, Daniel Pablos, Yasser Flores
Art Director: Yasser Flores
Copywriters: Eduardo Rodriguez, Daniel Pablos
Photographer: Rames
Published: November 2007

Vicente Ferrer Foundation: Investment

Vicente Ferrer Foundation: Investment

Put your money where you can watch it grow.

Advertising Agency: Tiempo BBDO, Barcelona, Spain
Creative Director: Ferran Blanch
Art Director: Manuel Padilla
Copywriter: Victor Montanya
Published: March 1999

Torture Couture – John Galliano Prisoner of War Fashions? (GALLERY)

(TrendHunter.com) John Galliano has been known to be a bit outrageous or as some would say, edgy, but I’m not quite sure what to call his 2008 fall fashion line.

The designs looked like some type of terrorist mummy or a POW broadcast on the news.

Only one word comes to mind. Dark… OK, maybe two. Dark and ouch…

Volkswagen Golf R32: Perfectly tuned

Volkswagen Golf R32: Perfectly tuned

Advertising Agency: DDB Stockholm, Sweden
Creative Director: Johan Holmström
Art Directors: Viktor Arve, Ted Harry Mellström, Simon Higby
Copywriter: Martin Lundgren
Model Maker: Nico Knudsen
Account Manager: Andreas Hallgren
Account Director: Lars Axelsson

TNT: Orange

TNT: Orange

The morning arrives with us.

Advertising Agency: Liberadv, Turin, Italy
Creative Director: Enrico Chiadò Rana
Art Directors: Andrea La Brasca, Marzia Boaglio
Copywriters: Nicola Morello, Carlo Dodero, Matteo Primosich
Photographer: Michele Gastl
Photographer: Giulio Buono
Published: December 2007

TNT: Coffee

TNT: Coffee

The morning arrives with us.

Advertising Agency: Liberadv, Turin, Italy
Creative Director: Enrico Chiadò Rana
Art Directors: Andrea La Brasca, Marzia Boaglio
Copywriters: Nicola Morello, Carlo Dodero, Matteo Primosich
Photographer: Michele Gastl
Photographer: Giulio Buono
Published: December 2007

Beach Park: Therapy

Beach Park: Therapy

Have you ever noticed that the sound of running water is a good therapy?
Summer at Beach Park. Because we’re made of water.

Advertising Agency: Verve Comunicação, Fortaleza, Brazil
Creative Director: Fernando Costa
Art Directors: Túlio Pinheiro, Leonardo Gonçalves
Copywriter: Leonardo Gonçalves
Illustrator: Adelmo Barreira
Photographer: Falcão Jr.
Published: December 2007

Beach Park: Swim suit

Beach Park: Swim suit

You’re 70% made of water. And some swim suit.
Summer at Beach Park. Because we’re made of water.

Advertising Agency: Verve Comunicação, Fortaleza, Brazil
Creative Director: Fernando Costa
Art Directors: Túlio Pinheiro, Leonardo Gonçalves
Copywriter: Leonardo Gonçalves
Illustrator: Adelmo Barreira
Photographer: Falcão Jr.
Published: December 2007

Beach Park: Soul

Beach Park: Soul

You can’t wash your soul without getting wet.
Summer at Beach Park. Because we’re made of water.

Advertising Agency: Verve Comunicação, Fortaleza, Brazil
Creative Director: Fernando Costa
Art Directors: Túlio Pinheiro, Leonardo Gonçalves
Copywriter: Leonardo Gonçalves
Illustrator: Adelmo Barreira
Photographer: Falcão Jr.
Published: December 2007

Dubai’s Next Man Made Island – The Universe

(TrendHunter.com) Seeming trying to prove that too much is not nearly enough the Dubai developer of “The World” has just announced plans to build the “The Universe” which they will squeeze in between “The World” and Dudai’s increasingly crowded coast.

“The Universe” will occupy 3,000 hectares of l…

Smart fortwo: Test-drive glasses

Smart fortwo: Test-drive glasses

Put on. Drive off.

Advertising Agency: BBDO Duesseldorf, Germany
Executive Creative Directors: Toygar Bazarkaya, Sebastian Hardieck, Ralf Zilligen
Creative Director: Ton Hollander
Art Directors: Vera Schuchardt, Elias Kouloures
Copywriters: Elias Kouloures, Vera Schuchardt
Released: December 2007

Three-Wheeled Green Machine – TREV Concept Car (GALLERY)

(TrendHunter.com) Trev! What makes this little guy unique is that it was designed by the students at the University of South Australia.

After spending several years in development, out spawn Trev, a three-wheeled green machine.

Fully electric and fully loaded, the Trev uses a 5th of the energy a conventional car …

PMU: Hong Kong Cup

PMU: Hong Kong Cup

Advertising Agency: RappCollinsParis, France
Creative Director: Gilles Duplan
Art Director: Guillaume Paquin
Copywriter: Romain Pergeaux
Published: December 2007