(TrendHunter.com) You would have to be a seriously dedicated gamer to buy a pair of sneakers with a built-in NES (Nintendo Entertainment System) crammed into it. But I’m pretty sure the shoes will attract quite a few die-hards out there who live to play video games. The sneakers are fully functional giving the user o…
Microsoft has finally lifted the curtain on its research-oriented Singularity OS that has been in development for half a decade. The operating system was unveiled at the TechFest 2008 research event in Redmond, and will be made available at no charge for academic and non-commercial use. The system i…
This is a pretty clever invention, and one that probably will be adopted by businesses as giveaways. It’s name is lame: Peek-a-Bye, but it’s purpose is great. It’s a opaque sleeve to put your credit card in but still allows your name and the last few digits of your card for I.D. The back of the slee…
(TrendHunter.com) ‘The End of an Era’ by Ian Burns is a chandelier of sixteen small monitors hanging from the ceiling, all displaying a live-feed image of a light bulb created by the “perversely archaic method of a camera obscura.” By focusing on the ubiquity of the screen and our ever-more sedentary relationshi…
The Telegraph Media Group (TMG) has appointed Adam & Eve and AMP as its new advertising and direct marketing agencies.
Adam & Eve has picked up its third new account in a week by scooping the Telegraph’s advertising business.
LONDON – Telegraph Media Group has appointed Adam & Eve and AMP as its new advertising and direct marketing agencies, following a final shoot-out against the partnership of TBWA and Tequila.
LONDON – Telegraph Media Group has appointed Adam and Eve and AMP to handle its £8m advertising and direct marketing accounts respectively.
ORLANDO, Fla. (AdAge.com) — The theme of this year's 4A's annual Media Conference and Trade Show, "Digital changes everything," is slightly flawed, because there is one constant in the media business: content.
London – The Sun and The Financial Times were the only national dailies to post year-on-year circulation increases, according to the February ABCs, despite both hiking cover prices this year
(TrendHunter.com) I love this project by the artist Sighn. The project features hand-crafted “Its OK” pieces. For each piece sold, a tree will be planted (in cooperation with Arbor Day Foundation). The interesting part is that the project has a “limited” edition of 1 Million pieces! That’s one million new trees. How …
(TrendHunter.com) In wasn’t that long ago that people would go days if not weeks without a formal bath. Now, a person can take a super shower in a computer-controlled, 18 head water nirvana. Not just any person, however, as the price tag is a steep $100,000. For those that can afford it, the Silver TAG shower may be …
LONDON – Peter Kellner, president and non-executive director of YouGov, is standing down from the board, while Andy Barker has been appointed as head of qualitative research.
LONDON – The COI has shortlisted 12 agencies to pitch for its £75 million anti-obesity ad campaign, as exclusively revealed by Campaign in January.
Saatchi Stockholm is good at doing weird drink ads. Following its recent work for Jokk juices, the agency has released three humorous spots for Gainomax protein drinks. The ads encourage viewers to drink Gainomax after exercising instead of eating bananas—because Gainomax is more nutritious, but mostly because eating bananas screws the monkeys out of their favorite food. See two more spots after the jump, including a pretty good Ring parody.
—Posted by Tim Nudd
LONDON – Germany’s Tribal DDB has won the Best in Show prize at the 2008 John Caples International Awards with a video-blog for Volkswagen, while Proximity was the most awarded network.
The Wall Street Journal is reporting on the lengths YouTube is going to help make Toyota’s wishes comes true.
The car maker paid $4 million for a new destination on the site, dubbed “Best in Jest.” Special algorithms created by YouTube find up-and-coming comedy videos on the site each week and feature them in Toyota’s designated space. “Best in Jest” rolls out next week.
Toyota also is sponsoring a sketch-comedy contest on the site called “Sketchies,” where users can post funny videos with the chance to win as much as $25,000.
The article also mentions something called a contest-maker program, which pops out custom-made contests.
“The contest platform is like an empty vessel for a great creative idea,” says Jamie Byrne, client solutions lead for YouTube.
Here’s LisaNova explaining the Sketchies 2 contest rules.
I Can’t Believe It’s Not Butter continues its current Surreal Life experiment by adding Omarosa from The Apprentice to its new campaign. Following the Gary Coleman and Dustin “Screech†Diamond videos, Omarosa offers her own “confessional,†expressing remorse for her bad behavior over the years. Somehow this relates to the product. Promoting this is not what Omarosa’s publicist needs after yesterday’s screw-up.
—Posted by Tim Nudd
(TrendHunter.com) This is as good as it gets if you’re into handcuffs and that sort of thing for…well whatever strikes your fancy. Joking aside, pervs, this handcuff watch is a very interesting piece of jewelry. I’m not gonna get into any philosophical or psychological mumbo jumbo about this watch representing repr…
(TrendHunter.com) Spider silk has long been recognized for its significant strength to weight properties. However, producing it on a commercial scale has proven elusive. It seems that when large quantities of spiders are put together, they tend to eat each other. Not a desirable feature for any farm! Fortunately, a …
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