Hasta La Creative!

Story telling is being taken to a whole new level of modern with a digital fiction project from Penguin! The new form of story telling will be found on We Tell Stories over six weeks and will involve six authors and six classic stories… plus a secret seventh story which can be unlocked by clues!
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Advertising Agency: JWT Sydney, Australia
Executive Creative Directors: Jay Benjamin, Andy DiLallo
Art Directors / Copywriter: A. Chris Moreira, Mark Schöller
Illustrators: Helena Braddock, Lee Turner
Agency Producer: Gerri Hamill
Creative Services Manager: Graeme de Vallance
Account Service: Peter Bosilkovski

Advertising Agency: Ogilvy & Mather, Mumbai, India
Executive Creative Director: Piyush Pandey
Creative Director: Anup Chitnis
Art Directors: Sameer Kochure, Abhijit Karandikar, Umesh Rawool
Copywriters: Sameer Kochure, Umesh Rawool

(TrendHunter.com) Seeing florals inspire spring fashion has become expected, but these incredible bags take natural influences to the next level.

These purses, crafted by Kathleen Dustin, are so intricately detailed, they looks like real flower buds. They’d be beautiful sitting on a bookshelf, but why would you wan…

Won’t miss any pixel.

Advertising Agency: JWT Bangkok, Thailand
Chief Creative Officer: Pinit Chantaprateep
Creative Director: Satit Jantawiwat
Art Director: Teeravit Kimsatra
Photographer: Pornchai Wongkila
Copywriter: Taya Soonthonvipat
Retoucher: visionary
Agency Producer: Nongluck Rattanapong

Advertising Agency: TBWA\Hunt\Lascaris, Johannesburg, South Africa
Executive Creative Director: Damon Stapleton
Creative Director: Adam Weber
Illustrators: Colwyn Thomas, Sasan Saidi
Art Director: David Joubert
Copywriter: Lauren Shewitz

Advertising Agency: TBWA\Hunt\Lascaris, Johannesburg, South Africa
Executive Creative Director: Damon Stapleton
Creative Director: Adam Weber
Illustrators: Colwyn Thomas, Sasan Saidi
Art Director: David Joubert
Copywriter: Lauren Shewitz

Just because a person is a member of a cultural group doesn't necessarily mean she's exactly like your target audience. You can still expect that person to have some kind of insight into the world of her assumed cultural affiliation — even if she doesn't identify with it. What that insight is worth depends upon the level of her awareness within and outside of the group and her willingness to share info.

(TrendHunter.com) Fans can now raid the cast wardrobes from he new hit TV show, Lipstick Jungle. The official NBC website is offering viewers the chance to shop the virtual closets of the chic Manhattan career women featured on the show.

Watch the “Shopisodes,” like the one seen above, to steal the your favourite l…

Global Director of Digital Strategies at Wieden + Kennedy, Renny Gleeson, has some important things to say about our business. He’s not the first to say them, nor will he be the last. Be that as it may, it pays to linger on some of his main points published in Creativity.

A lot of agencies and brands are doing interactive work because they have to. They know they have to. Like eating fish oil pills for your Omega-3. Laurence Gonzales in Deep Survival (a great book on dealing with extreme paradigm shift) talks at length about working from a place of fear or from acceptance. “I suffer through my obligations, but I’d do anything for love.”

“What would you do for love” isn’t an idle question here. Ask your next potential hire. The answer could determine whether you thrive in this medium or try to get by treating it like a topical spread or the “+ fries” option with your Happy Meal.

Brands need provocative relationships with good customers. They need their stories told, and “interactivity” is driving the reemergence of the collaborative narrative as art form and communications medium.

Gleeson argues that Shakespeare’s work was interactive, as audience members actively engaged the actors in the intimate theaters of his time. It’s an interesting point. Text in print, which we’ve come to think of as literature, is actually a diversion from the ancient oral storytelling form.

For me personally, the genesis of this kind of thinking goes back to 2003 when I encountered the authors of Digital Aboriginal at SXSW. I’ve returned to Austin in March twice since then, but found nothing as intriguing.