Hasta La Creative!

Advertising Agency: Clemenger BBDO, Sydney, Australia
Creative Director: Rocky Ranallo
Art Director / Typographer: Baz Beckley
Copywriters: Chris Berents, Michael Dawson

Advertising Agency: Huxley Quayle von Bismark, Toronto, Canada
Creative Directors: Andy Shortt, Chris Hall, Mark Tawse-Smith
Art Director: Chris Hall
Copywriters: Andy Shortt, Mark Tawse-Smith
Photographer: Shenghoon, Westside Studios
Published: March 2008

(TrendHunter.com) Want to know what you look like in public? At all times, in every situation? Hire your own personal paparazzi.

They’ll stalk you wherever you go, so you won’t have to annoy your friends with, “Can you take another photo of me?” when you’re not even on vacation or doing something cool. You know, th…

By the curious looks you see on the faces of the people in this Italian street, the guerilla campaign for Sparring Partner Gym is pretty effective.

The campaign which was concocted by the Leo Burnett Ad Agency, Italy; cleverly uses transparent billboards of people exercising their biceps by hanging…

Planners are known to inhabit all sorts of out-of-the-way corners of the bloatosphere. They make up their own worlds in fact, wherein big thoughts are free to roam.

By clicking around a bit in this realm, I managed to stumble upon Sarah of Digital Rain. She’s writing about The Method of Loci and how it might relate to brands.

Indeed, this technique did not simply disappear with the collapse of the Roman Empire. It is still very much in use today. Brands quite often use spatial mnemonic linking devices; a few years ago for example Stella Artois created a series of posters designed to strengthen the brand’s association with film. The posters functioned like 2D memory palaces; objects that symbolised famous films were placed in various loci around an everyday, public scene such as a street or a beach. In effect the brand was creating miniature Stella Artois memory palaces for us to wander around and recall well-known stories. This technique has, not surprisingly found its way into the digital arena; M&M’s with their Dark M&Ms viral puzzle, Virgin Digital with their 20 greatest bands puzzle and Absolut Vodka with their 82 bottle search. By creating virtual memory places, all three brands were able to associate and link themselves with a wealth of stories and tales.

In today’s cluttered world, branded memory palaces (or places; they can, according to psychologist’s be any place, even a town) can offer consumers a way to organise, store, memorise and navigate the myriad of stories and associations that are thrown at them by brands.

I’ve been fortunate to work in event marketing over the past few years. When you get to see this world from the inside out, you start to understand the importance of place to a brand. Consumers that volunteer to enter a branded space absolutely must be entertained, surprised and delighted as they journey through this real life engagement. Because memories are made there.

When you have a brand that’s established in physical space, via outstanding retail experiences or event marketing experiences, you’re that much further ahead when it comes to creating a virtual experience online that mirrors in style and substance the brand’s corporeal qualities.

Oh no, not again, like we didn’t see enough of this “clever” Greek flavour when the movie “My Big Fat GRΣΣK Wedding” came out. Few things annoy me as much as faux greek, but faux cyrillic and heavy metal bands idiot use of cool “umlauts” are right up there with it. Us arty folks already have a bit of an idiot reputation, what with some “silly art school” behind us where no “real subjects” were studied, and lets not forget that the clients nephew has a mac so he can probably “whip something up”. Do not cement our reputation as fools with stuff like this, please. They’ll let copywriters get away with calling calling a chimpanzee a “monkey”, but that’s because they don’t know any better themselves. (Here’s a trick for you who don’t know the difference between an ape and a monkey, monkeys have tails). With three million Americans residents in the United States that claim Greek descent and god knows how many ex-college kids that learned at least some of the letters (enough to join a fraternity or sorority at least), you might just be insulting someones intelligence when you’re trying to be smart. If you’re unlucky, you’ll be insulting the client. Stop it.

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Tiger Woods inked a deal with Gatorade to launch his own branded sports drink in 2007. This is believed to be Tiger’s first beverage endorsement and licensing deal. The “Gatorade Tiger” campaign was rolled out about 2 days ago to be followed by other products, all with flavors reportedly selecte…

Oh god, remember that Axe upskirt mousepad thing? Here’s a new variation – an upskirt soap dispenser.

Sexy Camera è la nuova candid camera erotica in onda da marzo su “FX”, un canale della famiglia FOX Channels.

Wait, did they say family-channel? Ah, no, it says FX is part of the FOX channel-family. Phew. Wow this would be so much easier if the release was in a language I didn’t have to guess my way around. (Fun fact, we get releases in French, Hebrew and Italian! I speak neither!) The actresses on the show are real porn stars I gather. These dispensers were placed in bars and gyms.

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(TrendHunter.com) The maginficent Half Moon chair by Louis Saul was unveiled at the imm Cologne 2008.

The Half Moon is designed as a wing chair with built-in skeleton-like bright orange seat cushioning made from sponge rubber on top of black laminated wood boards. The avant-garde design and highly contrasting colour…

TBWA\Hunt\Lascaris, Johannesburg decided togo all out when advertising Twinsaver Toilet Tissue – they wrote a whole song about it. I wish we’d got more submissions of radio ads if they are all this catchy. 😉

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