The brand experience agency Cunning has created an interactive pop-up shop to promote ITV’s new US import, Pushing Daisies. The shop, in Broadwick Street, Soho, will use touchscreens, Bluetooth and smells to allow passers-by to interact with the show.
Maurice Levy, the chief executive of Publicis Groupe, has said the business model for the advertising industry is outdated and needs fundamental change to meet competition from companies such as Google and Microsoft.
Harrods, the luxury department store, has appointed TBG to handle its digital advertising account without a pitch.
Global Radio is to cut local programming at its Heart and Galaxy networks. The cost-cutting shake-up, which will come into effect on 28 April, will see a rise in networked programming on the three Heart and four Galaxy analogue stations. There are expected to be 12 redundancies as a result.
Secretary’s Day is approaching! Belgian electricity operator Electrabel has launched a website that lets bosses produce a mini-opera for their secretaries. A florist sings a personalized song with the name of the secretary in it. Available in Dutch and French.
By the way, did you know that Secretary’s Day was created by a marketeer? Harry F. Klemfuss of Young & Rubicam launched the idea in 1952. In the US the concept is now known as “Administrative Professionals’ Day“. This year it falls on 23 April. In Europa it’s still called “Secretary’s Day” and it’s celebrated on 17 April.
Campaign website: http://www.debestemanagementassistent.be
Agency: Proximity BBDO Belgium.
What makes this billboard at Leipziger Platz in Berlin so special is not so much its panoramic format nor the 50 kilowatts of lighting. No, it’s the giant size, 5,000 square meters, and what you see behind the poster. The building-under-construction supporting the billboard was covered with lots of synthetic turf.
Here’s how they did it:
Why the turf? Because the ad is not only about trains, but also about football. Filip Vojtech from Bliss explains:
“Primarily the synthetic turf was used to get more attention for the poster. Secondary to promote the European Football Championship and to connect this event with the German Railways.”
Source: Bliss Blog.
Client: German railways.
Agency: Bliss Out-of-Home Communication, AF-FIX, Ogilvy & Mather.
John Rash, Campbell-Mithun’s senior vice president and director of media negotiations, will be taking on a new role starting next week. He will be joining the Minneapolis Star-Tribune’s editorial board.
According to nonprofit journalism enterprise, MinnPost, Rash teaches classes at University of Minnesota, has a radio show on WCCO-AM and writes for Ad Age and the Star-Tribune.
MinnPost’s David Brauer questions the move.
How can a former media broadcast negotiator who now does corporate media analysis steer clear of conflicts? We’ll have to see — if we can, given that editorials aren’t signed. The Strib should publish a list of Rash’s past and present clients and negotiating partners, in the interest of transparency.
[via Romensko]
NEW YORK (Adage.com) — Omnicom media agency PHD has grabbed its first global account since appointing a new worldwide CEO this October. Footwear marketer New Balance has consolidated its global media operations with the agency after making PHD its North American media agency in October.
(TrendHunter.com) I adore this range of “domestic” jewelry from Australian designer Victoria Mason, especially the pencil sharpener as I remember trying to keep the shavings perfect too. The chair and paper plane are equally glorious and random. And that is just the necklace…
Earrings come in the form of Nice Bisc…
What I thought once would be a trendy fad of meeting Friday mornings for coffee and conversation has turned into a weekly staple. So much so that I don’t feel like AC is the correct forum for such announcements of where we’re going to meet during said week (I’m sure all of you non-KCers and non-socialites would agree). Therefore, we’ve created a Facebook group to do our heavy lifting.
We’re planning to journey a little south of our typical Crossroads meeting place to You Say Tomato this Friday. Join us for coffee, breakfast and conversation starting at 7:30. See you then.
NEW YORK (AdAge.com) — The nation's retailers today reported the weakest for the month of March since 1995, according to the International Council of Shopping Centers, which tracks 80 retailers and takes into account sales at stores open at least a year, as well as total sales.
(TrendHunter.com) Taiwanese inventor Chen Yugang has designed the perfect bike for a date. The two seater bicycle can be used face-to-face, to get to know your date; but also it can be used back-to-back for when you eventually fight and don’t want to look at each other.
His unique bicycle design can be ridden face-t…
Ãœber stay at home mommy blogger, Heather Armstong, a.k.a. “Dooce,” is often profiled in MSM.
Today, it’s Career Journal’s turn to mine for material.
Here’s what I learned this time:
Heather is also a really gifted photog, but that’s been established.
latest image from Dooce.com’s daily offering
NEW YORK (AdAge.com) — The marriage of AOL and Yahoo could be Christmas come early for Time Warner. One motivation for Time Warner to set up AOL up with Yahoo is to save its once high-flying internet child from being a distant last place player in the giant portal space; but even more, this is the perfect opportunity for the company to rid itself of its Achilles heel.
(TrendHunter.com) This amazing image comes from The Australian Postal Service.
The text in the background of the image appears to be wrapping around the hugging couple. It says, “If you really want to touch someone, send them a letter”.
Amazing optical illusion. Great ad.
(TrendHunter.com) The name of is this beautiful ambient lamp is “O”. Sounds like the title of a mildly erotic novel. Yanko Design says, “O†the spherical ambient lamp is made out of composite materials and consists of elegant art nouveau symbols illuminated at varying intensities by rotating a ring. The lamp can…
NEW YORK (AdAge.com) — There's no doubt the departure of "Project Runway" from Bravo will be closely watched, and not just on TV, when it makes the official move to Lifetime in November. In addition to the high-profile lawsuit NBC Universal filed April 7 against the Weinstein Co., the show's producers, a sponsorship war could be afoot as well.
Advertising Agency: JWT London, UK
Creative Director: Howard Willmott
Photographer: Laurent Seroussi
Retouchers: Maria Tall, Mark Boyle
Art Director: Ross Callow
Copywriter: Simon Bullett
Planner: Nicole Rulka
According to Ernie Schenck, Hill Holliday is settling into its new offices at 53 State St, Boston, MA 02109, USA.
Made with the help of solar energy.
Advertising Agency: Juniper Park, USA
Chief Creative Officers: Terry Drummond, Alan Madill, Barry Quinn
Art Director: Hylton Mann
Producers: John Silva, Debbie Ingham, Kathie Hintsa
Copywriter: Andy Linardatos
Client Service: Dana Brochu
Media: Angie Assa, Andrea Montano, Rachel Weinstein, Erika Munson
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
