Hasta La Creative!

SINGAPORE – MEC Singapore’s outgoing MD Lim Yew Nee (pictured) is to be reunited with former MTV colleague Toby Hayward in the sales department at CNBC Asia.

(TrendHunter.com) Aviary, the company that produces Worth1000, has launched a killer series of online Photoshop tutorials. The lessons walk through the step by step process to creating images that are fantastic, surreal and bizarre.

If you’ve ever found yourself captivated by Worth1000 images, these lessons will te…

NEW YORK (AdAge.com) — Just hours after Delta Air Lines and Northwest Airlines announced a $3.1 billion merger that would create the world's largest airline, they are already working to convince their customers that bigger is better. Combined with their regional partners, the merged airlines would provide access to 390 destinations in nearly 70 countries.

Advertising Agency: age., Brazil
Creative Director: Carlos Domingos, Paulo Pretti
Art Director: Henrique Mattos
Photographer: Ricardo Azoury
Published: November 2007

Did you ever see that spot where Vinny Pastore beats the crap out of a printer, then gets a Kodak EasyPrint? This is part of Kodak TWO-OH, a bid to cash in on modernity by a brand that’s been…

One thing you have to consider when you invest in advertising for food such as burgers is you have to put some spunk to it. Many people normally do not value the product being promoted if no emotional feeling is added to the mix. Apparently this is what Culver’s restaurants have added to the advertising mix; the matter of being emotionally connected with a product.

It is a fitting preparation towards starting the whole climax of the advertising strategy. The market audience can get a feel of what they are missing with these emotionally added factors that are normally overlooked when advertising prowess is concerned.

“This campaign is intended to further that emotional connection with the brand that we didn’t have before, to show [the product] and take it up another notch,” said Contino. “Emotional messaging is becoming ever more important . . . We have to show how we deliver the most to our guests through great restaurants, food and experience.”

(Source) Brandweek

(TrendHunter.com) Chevrolet has unveiled a car “fitting room” in South London which will show people exactly how they will look while sitting in the car they wish to buy. This fitting room will consist of three gigantic revolving mirrors that will let people check out how they will look (and most important, how other…

NEW YORK (AdAge.com) — Round Two of the Bravo vs. Lifetime battle. Lauren Zalaznick, president-Bravo Media, played it cool and earnest during her network's upfront presentation to press this morning in New York. Of the lawsuit NBC Universal filed last week against the Weinstein Co. over the rights to "Project Runway," Ms. Zalaznick could only officially offer a "no comment." She pointed to reports from yesterday's Lifetime upfront, during which Harvey Weinstein offered three years of servitude to Jeff Zucker as a peace offering for moving Bravo's top-rated show to Lifetime.

(TrendHunter.com) Budweiser is launching True Dedication, a much anticipated TV spot, and we are the first to bring you the ultra exclusive footage! It won’t make it on Budweiser’s official site for another week, but Trend Hunter readers can get the first look at the new viral.

The Budweiser UK campaign features a p…

Advertising Agency: Master, Curitiba, Brazil
Creative Directors: Luciano Toaldo, Claudio Freire
Art Director: Caique Mazanek
Copywriter:Marco Pupo
Webdesign: Jimmy Nisgosky
Retouch: Marcio Augusto, Guto Weçoski
Released: March 2008